Company of One

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Summary

Today we’re going to hear from Laura Roeder, the CEO of MeetEdgar. It’s an online tool for folks to manage their social media content with more consistency and less time. Basically, it lets you queue up and schedule content for Twitter, LinkedIn and Facebook - automating your social media schedule.
Laura created MeetEdgar to scratch her own itch. She self-funded the development of the software herself, using money she had saved up from previous ventures. Since 2014, the company has gone from small and scrappy to slightly-larger-but-still scrappy.
In this conversation, we’ll dive into the metrics that determine growth in her company, as well as the business reasons for being transparent about all her businesses internal practices, like hiring.
Their team is currently 24 people, all of whom are remote workers. So I started by asking what, if anything, drives growth with MeetEdgar.

Learn more at https://ofone.co

Show Notes

Today we’re going to hear from Laura Roeder, the CEO of MeetEdgar. It’s an online tool for folks to manage their social media content with more consistency and less time. Basically, it lets you queue up and schedule content for Twitter, LinkedIn and Facebook - automating your social media schedule.

Laura created MeetEdgar to scratch her own itch. She self-funded the development of the software herself, using money she had saved up from previous ventures. Since 2014, the company has gone from small and scrappy to slightly-larger-but-still scrappy.

In this conversation, we’ll dive into the metrics that determine growth in her company, as well as the business reasons for being transparent about all her businesses internal practices, like hiring.

Their team is currently 24 people, all of whom are remote workers. So I started by asking what, if anything, drives growth with MeetEdgar.

Learn more at https://ofone.co

What is Company of One?

Company of One explores what happens when businesses challenge the idea that bigger is always better. The show explores a conversation around what happens if growth isn’t the byproduct of success. It's based on the book, Company of One (forthcoming from Houghton Mifflin Harcourt on January 15, 2019). The host, Paul Jarvis, is a writer whose work has appeared in Fast Company, WIRED, USA Today and more. He’s taught over 13,000 students through online courses and has worked with companies like Microsoft, Mercedes-Benz and Marie Forleo in design and online business consulting. The first season is 10 episodes and includes conversations with Laura Roeder, Jason Fried, Danielle LaPorte, Dan Provost, and Spencer Fry.