The FMCG Marketing Daily — May 14, 2026

The FMCG Marketing Daily — May 14, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: The barcode was first scanned on a commercial product in 1974 on a pack of Wrigley's Juicy Fruit gum at a Marsh supermarket in Troy, Ohio — yet it took nearly a decade before most major U.S. retailers fully adopted the technology due to the $200,000+ cost of installing scanner systems. That single pack of gum is now on display at the Smithsonian.

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.