The State of Retention Marketing | E47: Retention Game On: Unlocking Player Loyalty, the ONMO Way

In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscape of gaming and technology.

• (00:42) - From SMS to Cloud Gaming: Unraveling Rahul's Journey with OnMobile
• (06:22) - Telcos' Trailblazing: Driving Retention & Metadata Magic in Early Digital Times
• (12:13) - ONMO: Gaming Evolution Beyond Downloads
• (16:17) - Navigating Global Complexity: ONMO's Localization & Channel Strategies
• (20:56) - Balancing Act: Central Control vs. Regional Flexibility in Global Operations
• (23:38) - Early Days to Engaged Users: Onmo's Journey with Retention & Engagement
• (29:14) - Retention Strategies: Navigating User Behaviors in Gaming Platforms
• (35:19) - Gamification Strategies: Enhancing User Engagement Across Industries
• (39:12) - Understanding User Personas: Insights into ONMO's Audience Segmentation
• (41:55) - Optimizing Acquisition: Balancing RoAS and User Engagement in Gaming
• (45:51) - Keeping Players Engaged: Strategies for Coin Management and User Retention

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.