{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Introduction\r",
      "startTime": 0,
      "endTime": 93
    },
    {
      "title": "Behind Mount Haley Holdings\r",
      "startTime": 93,
      "endTime": 149
    },
    {
      "title": "The Stigma Around Personal Branding\r",
      "startTime": 149,
      "endTime": 194
    },
    {
      "title": "The Power of Personal Branding: Practical Steps\r",
      "startTime": 194,
      "endTime": 347
    },
    {
      "title": "5 Personal Branding Tips for Founders\r",
      "startTime": 347,
      "endTime": 545
    },
    {
      "title": "Step 1: How to Get Interviewed on Podcasts\r",
      "startTime": 545,
      "endTime": 705
    },
    {
      "title": "Step 2: Develop a Founding Story\r",
      "startTime": 705,
      "endTime": 744
    },
    {
      "title": "Step 3: Setting Up Social Media Profiles\r",
      "startTime": 744,
      "endTime": 941
    },
    {
      "title": "Step 4: Writing Foundational Essays\r",
      "startTime": 941,
      "endTime": 1083
    },
    {
      "title": "Step 5: Business Case Studies\r",
      "startTime": 1083,
      "endTime": 1238
    },
    {
      "title": "How to Get High-Ticket Clients Through Personal Branding\r",
      "startTime": 1238,
      "endTime": 1537
    },
    {
      "title": "Why Keep Investing in Personal Brand at $40M ARR\r",
      "startTime": 1537,
      "endTime": 1761
    },
    {
      "title": "How to Attract Top Talent with Personal Branding\r",
      "startTime": 1761,
      "endTime": 1982
    },
    {
      "title": "Using Personal Brand to Build Company Culture\r",
      "startTime": 1982,
      "endTime": 2320
    },
    {
      "title": "Personal Branding Within Teams\r",
      "startTime": 2320,
      "endTime": 2519
    },
    {
      "title": "How to Create Educational Content That Sells\r",
      "startTime": 2519,
      "endTime": 3197
    },
    {
      "title": "Turning Personal Brand into Marketing ROI\r",
      "startTime": 3197,
      "endTime": 3450
    },
    {
      "title": "Building Community Around Your Business\r",
      "startTime": 3450,
      "endTime": 3800
    },
    {
      "title": "How to Systematize Content Creation\r",
      "startTime": 3800,
      "endTime": 3982
    },
    {
      "title": "Closing Thoughts",
      "startTime": 3982,
      "endTime": 0
    }
  ]
}