This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge.
Listen to the 20(ish) minute episode to hear Sarah answer questions like:
- What is data science and what qualities does a well-rounded data science team possess?
- In what scenarios would a data scientist need to meet with the clients their work serves?
- How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?
- Does data science work differently when supporting B2B solutions versus B2C?
- How does AI fit into data science now, and what can we expect in the future?
What is The Marketing Insider: A Claritas Podcast?
Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.