Cyber & AI Perspectives — Insights on Cybersecurity and AI Governance

Dejan Kosutic explains how cybersecurity can create a real competitive advantage and uses Apple as a key example. He notes many companies pursue ISO 27001 and similar certifications mainly for sales and market access, but questions whether certificates provide a lasting advantage since competitors can obtain them with relatively little time and money. He defines competitive advantage as having something competitors lack and find hard to replicate, illustrating this with SpaceX’s reusable rocket technology. Kosutic argues long-term advantage comes from integrating security and privacy into product design and brand, as Apple has done through features like advanced biometric authentication, built-in malware protection, and resisting government access to user data. He concludes that cybersecurity must be driven strategically, with CISO involvement in business strategy and security embedded throughout product development.

LINK FROM THE EPISODE
► How to achieve sustainable competitive advantage through cybersecurity https://advisera.co/CyberSecAdvantage
  • (00:00) - How Apple Uses Cybersecurity as a Competitive Advantage
  • (00:11) - Do certificates provide a competitive advantage?
  • (01:01) - An example of a competitive advantage
  • (02:12) - How Apple uses cybersecurity?
  • (03:52) - What should you do?

Creators and Guests

DK
Host
Dejan Kosutic
CEO at Advisera & Cybersecurity and AI governance expert

What is Cyber & AI Perspectives — Insights on Cybersecurity and AI Governance?

Cyber & AI Perspectives is a podcast for cybersecurity and AI governance professionals, covering the most important trends, risks, and strategic developments shaping organizations today.

Hosted by Dejan Kosutic, one of the leading experts in cybersecurity and AI governance, each episode delivers deep insights and independent analysis you are unlikely to hear elsewhere — helping you understand what matters now and what is coming next.

To provide feedback or suggest topics for future episodes, contact us at: podcast@advisera.com