WEBVTT NOTE This file was generated by Descript 00:00:09.331 --> 00:00:10.291 He gravity formers. 00:00:10.291 --> 00:00:11.791 It's Thursday, May 9th. 00:00:12.211 --> 00:00:12.961 Not a Monday. 00:00:13.051 --> 00:00:13.771 How about that? 00:00:13.801 --> 00:00:17.911 Can you believe these companies are still using print media to sell software? 00:00:18.211 --> 00:00:21.631 And what else do you get when you buy a gravity forms, license coming up? 00:00:22.021 --> 00:00:22.921 It's breakdown. 00:00:23.311 --> 00:00:24.841 Uh, gravity forms, podcast. 00:00:29.477 --> 00:00:34.177 is proud to be one of the longest standing commercial plugins in the WordPress space. 00:00:34.317 --> 00:00:38.497 We've built up a solid reputation over the last 15 years, not only providing a 00:00:38.497 --> 00:00:42.897 great solution for the customers we serve, but also cultivating the largest third 00:00:42.897 --> 00:00:45.227 party ecosystem for any other form plugin. 00:00:45.447 --> 00:00:48.677 It's not just our team's hard work and dedication, but also a tip 00:00:48.677 --> 00:00:51.847 of the cap to our customers who have supported us over the years. 00:00:52.157 --> 00:00:52.607 Thank you. 00:00:53.317 --> 00:00:55.277 We know there's a lot of other choices for you. 00:00:55.277 --> 00:00:58.587 We've even highlighted some of the free contact form plugins on 00:00:58.587 --> 00:01:02.227 our blog comparing our entry level plan to what's offered for free. 00:01:02.627 --> 00:01:06.077 Having recently reviewed that write up, it had me thinking about some other 00:01:06.077 --> 00:01:08.097 benefits that didn't make the article. 00:01:08.177 --> 00:01:10.087 Let's dive into some of those right now. 00:01:10.087 --> 00:01:11.677 Your own business reputation. 00:01:12.072 --> 00:01:15.592 If you're a freelancer or agency owner, the last thing you want is to 00:01:15.592 --> 00:01:19.032 be on the hook for problematic plugins in your client's WordPress website. 00:01:19.392 --> 00:01:21.562 They're paying you to be the professional, after all. 00:01:21.992 --> 00:01:24.002 I see this in the page builder space. 00:01:24.132 --> 00:01:28.362 A new page builder tool enters the market that has more features, 12 more add 00:01:28.362 --> 00:01:31.062 ons, it's cheaper, so users flock to it. 00:01:31.452 --> 00:01:34.252 I like saving a buck and getting more for my dollar, too, but the 00:01:34.292 --> 00:01:36.512 unknowns greatly outweigh reliability. 00:01:37.432 --> 00:01:39.992 Just because something is cheaper or has more stuff 00:01:39.992 --> 00:01:41.652 doesn't make it a better product. 00:01:42.032 --> 00:01:46.962 Here's a quote from Derek Ripp, one of our customers, from 512designlab. 00:01:46.992 --> 00:01:51.532 com, quote, As a long time user of Gravity Forms, 10 plus years, I think 00:01:51.532 --> 00:01:54.602 it's important to note that Gravity Forms is more than just a solution for 00:01:54.602 --> 00:01:56.462 creating forms that people can fill out. 00:01:56.462 --> 00:02:01.162 It's also a way for non technical users to interact with the database and manage 00:02:01.162 --> 00:02:03.012 data in a way they couldn't before. 00:02:03.182 --> 00:02:05.732 Yes, this requires advanced setup, but it's now possible 00:02:05.732 --> 00:02:07.442 to allow admins, managers, etc. 00:02:07.632 --> 00:02:10.732 to do things like manage users and post types or any other data in the 00:02:10.732 --> 00:02:14.882 database without needing to access the WordPress dashboard, and thereby 00:02:14.882 --> 00:02:18.802 reducing the risk of accidental changes happening via the dashboard. 00:02:18.902 --> 00:02:22.632 As a developer, being able to develop fine grained controls for users to manage 00:02:22.632 --> 00:02:24.962 specific data has been a game changer. 00:02:25.977 --> 00:02:27.937 Thanks for that testimonial, Derek. 00:02:27.937 --> 00:02:31.467 And the point is Gravity Forms hasn't worked hard on refining a product 00:02:31.527 --> 00:02:35.107 just for speed, but for reliability with a support team you can depend on. 00:02:35.167 --> 00:02:39.567 There's also, there's the old startup adage, quote, move fast and break 00:02:39.567 --> 00:02:42.187 stuff, which is cool when you're building something for yourself, but 00:02:42.187 --> 00:02:46.482 when your client is relying on you, especially if you've sold them a. 00:02:46.672 --> 00:02:51.092 care plan for your services, taking a chance isn't at the top of your list. 00:02:51.722 --> 00:02:55.932 There's the whole human aspect that gets reinvested into reputation as well. 00:02:56.262 --> 00:02:59.242 The WordPress community has come to know what we stand for, and it's not 00:02:59.242 --> 00:03:02.602 just our t shirts when it comes to delivering a product and support. 00:03:03.012 --> 00:03:06.572 We're first on agencies lists when it comes to building out client sites, 00:03:06.572 --> 00:03:09.482 just like you heard from Derek, not just from the extensibility, but 00:03:09.967 --> 00:03:14.437 But with the level of support and understanding an agency requires, dig 00:03:14.437 --> 00:03:16.357 deeper into the fabric of gravity forms. 00:03:16.357 --> 00:03:20.097 It's not just our product that has stood the test of time, but our 00:03:20.097 --> 00:03:23.687 support and engineering crews have all been there just as long as well. 00:03:24.037 --> 00:03:28.057 It would be rare to stump them or to find gravity forms being used in 00:03:28.057 --> 00:03:29.747 a project they haven't seen before. 00:03:30.097 --> 00:03:31.667 This helps you sleep better at night. 00:03:32.042 --> 00:03:33.082 As a business owner, 00:03:33.082 --> 00:03:34.382 Gravity forms meets gravity. 00:03:34.382 --> 00:03:35.132 SMTP. 00:03:35.887 --> 00:03:38.597 Again, not many WordPress plugin businesses can say they've 00:03:38.597 --> 00:03:40.267 been doing this for 15 years. 00:03:40.527 --> 00:03:43.757 Because our customers have supported us for this long, while we avoided 00:03:43.757 --> 00:03:46.857 some of the bad practices of scammy discounts we've seen in the 00:03:46.857 --> 00:03:48.507 industry, we're a healthy company. 00:03:48.967 --> 00:03:51.677 That means we can reinvest, which we've done with our purchase of 00:03:51.677 --> 00:03:55.487 Gravity Flow recently, and now our newly launched Gravity SMTP plugin. 00:03:56.637 --> 00:03:59.347 A new product that enhances your experience with Gravity Forms. 00:03:59.377 --> 00:04:02.657 And while it's still early days, and you might be thinking, why do I need another 00:04:02.667 --> 00:04:04.727 plugin that helps with delivering email? 00:04:05.142 --> 00:04:07.912 Delivering contact forms, user registrations, or donation 00:04:07.912 --> 00:04:11.082 receipts are crucial to a website, probably even your customer. 00:04:11.482 --> 00:04:14.872 Getting a plugin that helps you do that from a team you already trust 00:04:14.872 --> 00:04:17.752 is just another potential weak link in your customer service that 00:04:17.772 --> 00:04:19.612 our team helps augment for you. 00:04:20.162 --> 00:04:23.792 And we look to expand these products in the future, giving you even more value. 00:04:24.252 --> 00:04:26.292 Back to the scammy sales tactics for a moment. 00:04:26.402 --> 00:04:29.552 When you look at our competition and do the math, especially as an 00:04:29.562 --> 00:04:33.507 agency with dozens, if not hundreds of clients running Gravity Forms, Our 00:04:33.507 --> 00:04:35.517 pricing structure is a fantastic value. 00:04:35.517 --> 00:04:37.937 Free is great until it's not. 00:04:38.007 --> 00:04:41.607 Just to put a bow on the Gravity Forms package, we love our customers, we 00:04:41.607 --> 00:04:45.677 love our work, and we love solving how users interact with WordPress websites. 00:04:45.857 --> 00:04:49.237 While we wish we could give Gravity Forms away for free, we've learned 00:04:49.237 --> 00:04:52.297 that having a sustainable business model is absolutely crucial in the 00:04:52.297 --> 00:04:53.757 WordPress and open source world. 00:04:54.127 --> 00:04:57.717 And by all means, if Gravity Forms doesn't fit your particular needs or 00:04:57.757 --> 00:05:01.787 costs are too high for your current phase in website building, That's okay, too. 00:05:01.817 --> 00:05:04.017 We do recommend free alternatives. 00:05:04.627 --> 00:05:08.637 I implore you to dive deep into our add ons, certified add ons and third 00:05:08.637 --> 00:05:12.557 party add ons, to see if we can help you solve your next big client project. 00:05:12.617 --> 00:05:16.347 From payment forms to Zapier integrations and everything in between, I'm willing 00:05:16.347 --> 00:05:20.547 to bet that a license from us is much more valuable than coding it yourself 00:05:20.627 --> 00:05:22.687 or duct taping together a free solution. 00:05:22.828 --> 00:05:25.888 If you have any questions about Gravity Forms before you buy it, even 00:05:25.938 --> 00:05:30.018 pitch me a project you're working on, email me, matt at gravityforms. 00:05:30.018 --> 00:05:30.378 com. 00:05:35.983 --> 00:05:39.043 Now it's time to talk to Dave Smith from Gravity Whiz on how his 00:05:39.043 --> 00:05:43.203 team is using playing cards and postcards to delight his customers. 00:05:45.605 --> 00:05:52.445 Dave: I am the founder and product manager at gravity whiz, the 00:05:52.575 --> 00:05:56.835 makers of gravity perks, gravity shop, and soon gravity connect. 00:05:57.755 --> 00:05:59.515 Matt: I love how you laugh about the product manager role. 00:06:00.570 --> 00:06:01.050 Dave: Yeah, 00:06:01.255 --> 00:06:03.155 Matt: I do as too, and I hear it. 00:06:03.600 --> 00:06:06.670 Dave: You just kind of lean into whatever role is the most needed 00:06:06.720 --> 00:06:08.080 when you're in a bootstrap company. 00:06:08.295 --> 00:06:10.605 Matt: Yeah, what's the latest and greatest that you guys have shipped? 00:06:11.240 --> 00:06:15.400 Dave: I think the coolest thing we've done recently, um, is entry blocks. 00:06:15.400 --> 00:06:16.940 That's the one I'm most excited about. 00:06:16.940 --> 00:06:22.450 But the latest that we've just launched is Feedforge, which is our newest. 00:06:22.960 --> 00:06:26.520 Plug in, it's free and it allows you to bulk process feeds. 00:06:26.520 --> 00:06:29.710 It's super useful when you have a bunch of existing entries. 00:06:29.910 --> 00:06:35.920 You've just set up this new feed based add on which gravity forms has a ton. 00:06:36.370 --> 00:06:38.890 and you want to do something with that existing data. 00:06:38.960 --> 00:06:41.860 And so this will let you go in, select all those entries and then 00:06:41.880 --> 00:06:45.540 process the feed that you just configured for those existing entries. 00:06:45.540 --> 00:06:47.940 So think about sending data to a CRM. 00:06:48.350 --> 00:06:52.350 creating or updating users with like user registration add on, or in our 00:06:52.350 --> 00:06:56.190 case sending that data into Google sheets with our GP Google sheets plugin. 00:06:56.795 --> 00:07:00.405 Matt: So I invited you on today, obviously not just to go through your 00:07:00.405 --> 00:07:04.585 product shipping prowess, but you and a few other certified developers 00:07:04.995 --> 00:07:07.860 are going down the path or have been down the path of product shipping. 00:07:07.940 --> 00:07:12.680 You know, I got what I'm calling traditional print marketing. 00:07:12.770 --> 00:07:15.320 You have a set of playing cards coming. 00:07:15.320 --> 00:07:18.640 You have a postcards, which you've been sending to customers for a while. 00:07:18.800 --> 00:07:21.700 And then I'll be doing an interview with Zach Katz from gravity kit, talking 00:07:21.700 --> 00:07:26.800 about his new printed material that he emailed or that he mails to customers. 00:07:27.110 --> 00:07:29.150 Let's talk about these playing cards first. 00:07:29.590 --> 00:07:30.770 What's the idea behind them? 00:07:30.770 --> 00:07:34.280 It's just, just a, like a giveaway thing or, or playing cards here to stay. 00:07:35.355 --> 00:07:39.345 Dave: they're definitely something that we want to give away, but they're also here 00:07:39.345 --> 00:07:43.255 to stay in the sense that, you know, we definitely are excited to iterate on it. 00:07:43.885 --> 00:07:46.035 So this is, we've been teasing calling these these are our 00:07:46.035 --> 00:07:47.405 first edition playing cards. 00:07:47.555 --> 00:07:49.565 Um, but yeah, it kind of originated. 00:07:49.565 --> 00:07:51.985 We were on our first company retreat last year. 00:07:52.440 --> 00:07:56.660 And one of the things that we ended almost every night together doing was 00:07:56.660 --> 00:07:58.940 just playing cards in the hotel lobby. 00:07:59.435 --> 00:08:02.475 And it was just such like a bonding and fun experience. 00:08:02.555 --> 00:08:07.005 And you know, one of the guys was like, Hey, we should have, you 00:08:07.005 --> 00:08:09.895 know, a custom playing card deck with all of our own products on it. 00:08:09.995 --> 00:08:12.865 And it was just like, yeah, that would be a lot of fun. 00:08:13.225 --> 00:08:15.655 And I was like, and I bet you customers would really enjoy that too. 00:08:15.935 --> 00:08:18.795 And so, yeah, that was kind of like the birth of that idea. 00:08:19.495 --> 00:08:22.705 And we came back, we spent a few months, we, we work with 00:08:22.705 --> 00:08:24.295 a design agency called fixal. 00:08:24.335 --> 00:08:26.065 They helped us with our new website as well. 00:08:26.735 --> 00:08:28.735 And they really just helped us bring this idea to life. 00:08:28.765 --> 00:08:30.485 And yeah, they're, they're awesome. 00:08:30.795 --> 00:08:33.535 Matt: Yeah, the new website fantastic, by the way, I don't, I don't think I've 00:08:33.645 --> 00:08:36.985 had you back on the show since that launched, but obviously links will be 00:08:36.985 --> 00:08:40.525 in the show notes, check that out came out really good merch stores, right? 00:08:40.565 --> 00:08:42.875 I, I, listen, you are an enterprising individual. 00:08:42.875 --> 00:08:44.855 I know it just doesn't end at playing cards. 00:08:44.855 --> 00:08:46.655 Are we going to have merch stores, hats, t shirts? 00:08:46.655 --> 00:08:47.935 Do we already have a merch store? 00:08:47.935 --> 00:08:48.425 I don't know. 00:08:48.425 --> 00:08:49.305 Do you have a merch store? 00:08:49.595 --> 00:08:56.195 Dave: No, we, we've always been kind of wary of going down that, that road. 00:08:56.255 --> 00:09:00.405 There's something about having these things that are almost earned. 00:09:00.585 --> 00:09:01.295 If you know what I mean? 00:09:01.295 --> 00:09:03.705 Like where it's like, Hey, you can't just buy into the club. 00:09:03.715 --> 00:09:05.655 Like you gotta be a customer. 00:09:05.675 --> 00:09:06.315 You gotta. 00:09:06.660 --> 00:09:10.490 Come in and get these things the old fashioned way by by putting in the 00:09:10.500 --> 00:09:16.700 time we do raffles all the time for we'll ask just in the last weekly when 00:09:16.700 --> 00:09:20.030 I we actually announced these playing cards, we just asked a question. 00:09:20.060 --> 00:09:21.840 It was just a Hey, we want your feedback. 00:09:22.525 --> 00:09:25.005 Answer the question and we're going to select five people 00:09:25.045 --> 00:09:26.225 and send them a playing card. 00:09:26.545 --> 00:09:28.185 And we do the same thing with our t shirts. 00:09:28.335 --> 00:09:34.125 Um, yeah, just this idea of we want to interact with you kind of human 00:09:34.125 --> 00:09:37.795 to human versus you going to our store and buying it again, no shade 00:09:37.795 --> 00:09:39.335 on people who have merch stores. 00:09:40.030 --> 00:09:42.730 I definitely know a lot of customers almost prefer that because they're 00:09:42.730 --> 00:09:46.060 like, Hey, I don't want to, I don't want to interact with you. 00:09:46.060 --> 00:09:47.030 I just want to go and buy the 00:09:47.045 --> 00:09:47.285 Matt: Yeah. 00:09:47.285 --> 00:09:49.695 Sometimes they want, yeah, they want to rep the brand or whatever. 00:09:49.695 --> 00:09:49.735 Yeah. 00:09:50.060 --> 00:09:50.950 Dave: 100%. 00:09:51.660 --> 00:09:54.330 Matt: Yeah, there's a, it's, there's this restaurant, well it's now, now 00:09:54.330 --> 00:09:59.220 it's a restaurant, but it used to be just a like gift shop kind of place. 00:09:59.220 --> 00:10:03.150 Like they just sold like different stuff locally from, you know, different people 00:10:03.155 --> 00:10:04.770 who made different things in, in the area. 00:10:05.160 --> 00:10:07.325 And then they added on a little restaurant on the back. 00:10:07.505 --> 00:10:09.095 Then that restaurant got really popular. 00:10:09.155 --> 00:10:12.935 Then they expanded that restaurant and then they added like another 00:10:12.935 --> 00:10:15.575 restaurant, like a different theme attached to this place. 00:10:15.785 --> 00:10:17.735 And we, my wife and I, and the kids went. 00:10:17.785 --> 00:10:20.795 They're there to eat the other day and they've since gotten rid of the gift shop. 00:10:20.805 --> 00:10:23.345 It's not even part of the, it's not, you don't even, you go, you 00:10:23.345 --> 00:10:24.515 don't go to their shop anymore. 00:10:24.665 --> 00:10:26.865 It's just an event space and a restaurant. 00:10:27.165 --> 00:10:30.505 So like these wacky ideas can just start to evolve and literally 00:10:30.505 --> 00:10:31.485 change your whole business. 00:10:31.875 --> 00:10:32.615 Dave: That's awesome. 00:10:33.455 --> 00:10:35.935 Matt: you were telling me before we hit record that the, another 00:10:35.995 --> 00:10:39.115 piece of traditional media you send out our, our thank you postcards. 00:10:39.115 --> 00:10:40.255 What's the story behind that? 00:10:40.835 --> 00:10:41.105 Dave: Yeah. 00:10:41.105 --> 00:10:46.745 So we have a, this idea a long time ago where we were thinking we just wanted 00:10:46.745 --> 00:10:48.715 to show some sort of like appreciation. 00:10:49.170 --> 00:10:53.870 For our customers and, you know, sending an email saying, thank you. 00:10:54.460 --> 00:10:55.740 It just feels kind of weak. 00:10:56.290 --> 00:10:58.190 Just one more thing in someone's inbox. 00:10:58.310 --> 00:11:02.500 Um, there is a certain pleasure in receiving something in your mailbox. 00:11:02.940 --> 00:11:05.930 so, yeah, we have these, you know, postcards and they, they're actually 00:11:05.940 --> 00:11:10.350 stickers, so the front of it, you can just peel off the wizard and you can put him 00:11:10.350 --> 00:11:13.730 on your, you know, whatever you want to put them on, but he's in these different 00:11:13.730 --> 00:11:15.510 scenes and every year we update it. 00:11:16.035 --> 00:11:18.175 And we send those out for, for renewals. 00:11:18.195 --> 00:11:21.005 So it's just like a kind of Hey, like we appreciate you. 00:11:21.005 --> 00:11:21.425 Thank you. 00:11:21.425 --> 00:11:24.235 Just a heads up also your, your renewals coming up, but we hope 00:11:24.235 --> 00:11:25.635 you enjoy the stickers either way. 00:11:26.690 --> 00:11:30.200 Matt: Dave Smith always changing the way we think about gravity forms 00:11:30.200 --> 00:11:33.700 we'll see you on the next round when you launch your, your next innovative 00:11:33.750 --> 00:11:37.890 add on or product best place folks can find you is what website? 00:11:39.365 --> 00:11:41.495 Dave: com number one place to come and get me.= 00:11:43.868 --> 00:11:47.058 I can't wait to get my hands on some Gravity Whiz playing cards too. 00:11:47.453 --> 00:11:52.883 Next, let's talk to Zach Katz from Gravity Kit about get this a printed 00:11:52.883 --> 00:11:55.433 newsletter he mails to your house. 00:11:55.863 --> 00:11:59.013 Get your own copy@gravitykit.com slash inc. 00:11:59.603 --> 00:11:59.933 Here's Zach. 00:12:02.599 --> 00:12:06.039 Matt: You're publishing something, it's not a blog post, it's not a 00:12:06.039 --> 00:12:09.969 podcast, it's not a YouTube video, it's a piece of paper that ends up in my 00:12:09.989 --> 00:12:12.829 literal inbox in the side of my house. 00:12:13.180 --> 00:12:14.140 It's called ink. 00:12:14.451 --> 00:12:15.181 Why did you start 00:12:15.201 --> 00:12:15.751 Zack: It is. 00:12:16.641 --> 00:12:17.171 Yeah. 00:12:17.561 --> 00:12:22.571 We have a newsletter, Matt, and one that is not as easy to make as you type 00:12:22.571 --> 00:12:25.061 something into a form and you click send. 00:12:25.921 --> 00:12:31.041 we decided that one of the things we want to do in this era of marketing, 00:12:31.291 --> 00:12:36.751 with AI, with all these chat bots, with, just all these things. 00:12:37.501 --> 00:12:43.131 Automated systems that are trying to connect to customers that there was, we, 00:12:43.141 --> 00:12:47.071 we lacked a really good way to connect to people in a personal level, on a personal 00:12:47.071 --> 00:12:51.771 level, that could scale still, but something that was tactile, something that 00:12:51.801 --> 00:12:54.501 had let people experience gravity kit. 00:12:54.886 --> 00:12:57.266 in a different way than they experience other brands. 00:12:57.396 --> 00:13:00.416 And, I love checking the mail. 00:13:00.506 --> 00:13:01.776 I check the mail every day. 00:13:01.846 --> 00:13:04.026 I have a long driveway. 00:13:04.036 --> 00:13:08.736 It's often my only time I get outside is I go put on my shoes. 00:13:08.736 --> 00:13:09.716 I go down to the mailbox. 00:13:09.716 --> 00:13:10.346 I open the mail. 00:13:11.046 --> 00:13:14.446 And, and when there's something good in there, anything good, anything, 00:13:14.446 --> 00:13:17.336 that's not just something that I want to throw away immediate or recycle 00:13:17.336 --> 00:13:19.316 immediately, I get really excited. 00:13:20.166 --> 00:13:24.046 And so I wanted to bring that excitement to the gravity kit, 00:13:24.466 --> 00:13:27.426 customer base, to anybody who wants to sign up for our newsletter. 00:13:27.946 --> 00:13:32.846 Of receiving something that somebody put attention into that was, that was 00:13:32.846 --> 00:13:34.176 about something that I cared about. 00:13:34.926 --> 00:13:38.866 And, so Casey and I, Casey marketing coordinator at gravity kit. 00:13:38.896 --> 00:13:42.546 And I, decided that we were going to put together a print newsletter. 00:13:42.726 --> 00:13:44.126 We call it gravity kit, Inc. 00:13:44.956 --> 00:13:45.386 And. 00:13:46.631 --> 00:13:52.241 You know, there's so much of our lives that we have so much information on a 00:13:52.241 --> 00:13:57.961 feed, and on, on X, on Facebook, wherever, on Mastodon, and you scroll, and you 00:13:58.001 --> 00:14:01.291 see an interesting link, and it's ah, I don't feel like reading that right now, 00:14:01.881 --> 00:14:07.311 but when I receive a print magazine, or a print newsletter, and I see that there 00:14:07.311 --> 00:14:12.121 are five articles I can read, and they're summarized in a couple paragraphs, Yeah. 00:14:12.661 --> 00:14:15.501 that somebody has taken the time to curate this information for 00:14:15.501 --> 00:14:19.271 me, summarize it, think that I might actually want to read it. 00:14:19.871 --> 00:14:22.731 It's such a different experience where I, I take it back to my 00:14:22.731 --> 00:14:26.861 kitchen, I sit down at the table, I, I crack it open and I read. 00:14:27.546 --> 00:14:30.306 And I learned something new that I probably would have 00:14:30.306 --> 00:14:32.396 scrolled by on Twitter. 00:14:32.736 --> 00:14:37.826 And, so now if an example that we have in the print newsletter for, 00:14:37.836 --> 00:14:43.146 for Inc, is an article about a spot the station finder for finding 00:14:43.146 --> 00:14:44.526 the international space station. 00:14:44.746 --> 00:14:46.506 Station in the sky. 00:14:46.716 --> 00:14:48.706 And there's a website where you can go to do that. 00:14:49.526 --> 00:14:52.306 And I scrolled past that on hacker news. 00:14:52.336 --> 00:14:56.326 When I saw it come up there, I scrolled past it on scitech daily. 00:14:56.336 --> 00:15:01.536 When I saw it there, I scrolled past it so many times and then I finally read it. 00:15:01.676 --> 00:15:02.866 And I was like, Oh, that's neat. 00:15:04.326 --> 00:15:05.526 I should have read that earlier. 00:15:05.596 --> 00:15:08.446 So we included that in the, in the newsletter and. 00:15:09.091 --> 00:15:11.051 We have a QR code in our print newsletter. 00:15:11.111 --> 00:15:16.761 So it's not like it's siloed and people can't access the full article, but it's 00:15:16.761 --> 00:15:20.341 a slow form of media that I appreciate. 00:15:20.391 --> 00:15:24.141 I really enjoy when I receive, and I want to, I hope that people 00:15:24.141 --> 00:15:25.581 who receive it also enjoy it. 00:15:26.531 --> 00:15:31.681 Matt: Don't judge me by this statement, but I dined at Chili's the other night. 00:15:32.091 --> 00:15:38.061 And there's a certain, experience of, you know, being in the traditional 00:15:38.061 --> 00:15:42.101 world, let's say going to a restaurant, and with Chili's, one of the exciting, 00:15:42.111 --> 00:15:46.461 delightful things, where they bring in the digital world, is that I don't 00:15:46.461 --> 00:15:48.111 have to wait for the waitress to pay. 00:15:48.616 --> 00:15:51.366 They have these things right on the counter, right on the table, where you 00:15:51.366 --> 00:15:52.816 just swipe your credit card and go. 00:15:52.986 --> 00:15:55.786 And I was like, this is amazing. 00:15:55.826 --> 00:16:00.696 I, I might even come back to this place just because of this thing right here. 00:16:00.736 --> 00:16:02.056 I don't have to wait, I can check out. 00:16:02.336 --> 00:16:06.446 I like the inverse in such a heavy digital world that you and I live in. 00:16:07.226 --> 00:16:10.966 I love what I'll call traditional media, but you might call 00:16:11.396 --> 00:16:15.216 a product, a publication, something that you are crafting. 00:16:15.536 --> 00:16:19.706 I love this experience into the digital world for all the reasons you kind of just 00:16:19.706 --> 00:16:23.576 stated, because the customers are just like, ah, just another, just another email 00:16:23.576 --> 00:16:25.476 from Zach, just another podcast from Zach. 00:16:25.496 --> 00:16:26.196 Oh, what's this? 00:16:26.356 --> 00:16:28.576 A piece of paper, a tactile thing. 00:16:28.886 --> 00:16:32.466 I can touch, feel, and read, and I don't need to be at my computer. 00:16:32.506 --> 00:16:33.306 Fantastic. 00:16:34.531 --> 00:16:35.411 You know, fantastic. 00:16:35.411 --> 00:16:36.721 And I love this. 00:16:37.481 --> 00:16:42.151 People should be spending money on radio heads and billboards again. 00:16:42.181 --> 00:16:45.441 I mean, give people a different experience because this is 00:16:45.441 --> 00:16:46.681 how you really make a mark. 00:16:46.961 --> 00:16:49.981 Was there anything that you left on the cutting room floor 00:16:49.981 --> 00:16:51.521 that was a different idea? 00:16:51.561 --> 00:16:54.211 We'll get back to ink, but did, did you guys bring up other ideas 00:16:54.211 --> 00:16:57.701 like posters or, I don't know, any other kind of like printed material 00:16:57.701 --> 00:17:01.471 or was, hey, this, this kind of, printed guide is pretty cool for us. 00:17:02.646 --> 00:17:04.796 Zack: so we did, we do have some other ideas. 00:17:04.896 --> 00:17:06.286 they're not on the cutting room floor. 00:17:06.316 --> 00:17:09.596 I'm sure there are some that I'm not remembering, but, we do, for example, 00:17:09.606 --> 00:17:15.156 have a calendar, a marketing calendar that people can subscribe to and 00:17:15.156 --> 00:17:21.406 get special alerts and notices about flash swag giveaways if they subscribe 00:17:21.406 --> 00:17:23.296 to a Google calendar that we have. 00:17:23.876 --> 00:17:27.336 and that is partly a marketing exercise where. 00:17:29.161 --> 00:17:32.551 What is not oversaturated currently, marketing through calendars. 00:17:32.551 --> 00:17:36.081 And that's kind of an interesting idea of instead of emailing about a flash 00:17:36.081 --> 00:17:40.531 sale, how about you have a flash sale come up in somebody's subscription 00:17:40.531 --> 00:17:42.111 to your calendar, by a calendar. 00:17:42.171 --> 00:17:45.811 So that's, that's another idea, but mostly we were trying to find. 00:17:46.286 --> 00:17:49.706 We used to connect to people on an emotional level and ink 00:17:49.716 --> 00:17:51.366 really achieved that the best. 00:17:51.546 --> 00:17:54.716 what do people really love and care about? 00:17:54.766 --> 00:17:59.096 And well, their families, are, are part of that. 00:17:59.116 --> 00:18:03.116 And so we came up with having a game section in the newsletter 00:18:03.126 --> 00:18:04.156 where there's a connect the dots. 00:18:05.086 --> 00:18:08.526 And there's a word scramble so that, okay, if the kids 00:18:08.526 --> 00:18:10.396 enjoy it, that's, that's great. 00:18:10.446 --> 00:18:15.046 But if it takes some burden off of parents and the parents can give the 00:18:15.046 --> 00:18:19.016 newsletter to a child after they read it and say, Hey, play with this for a bit. 00:18:19.306 --> 00:18:20.276 And it gives the parents. 00:18:20.726 --> 00:18:23.376 Three minutes of calm and quiet. 00:18:23.716 --> 00:18:26.756 That is a gift from gravity kit to our customer base. 00:18:27.576 --> 00:18:31.446 so that kind of experience of building connections through other 00:18:31.446 --> 00:18:34.846 means and not just marketing, is something we wanted to accomplish. 00:18:34.906 --> 00:18:39.646 And I feel like through the stories that we feature in ink, we want to feature. 00:18:39.996 --> 00:18:44.836 Success stories, that our customers have and opportunities for. 00:18:46.086 --> 00:18:50.196 We have a lot of non profit customers for Gravity Kit, and so we, we're 00:18:50.196 --> 00:18:55.536 featuring Tony Jenkins this, this, edition with, Peace Education 00:18:56.126 --> 00:18:58.526 and, the Peace Education campaign. 00:18:58.886 --> 00:19:02.176 And so we have a featured article about Tony Jenkins and a QR code 00:19:02.176 --> 00:19:05.121 where people could donate directly to support his campaign for peace. 00:19:05.831 --> 00:19:11.101 And that sort of thing might not get attention in your inbox, but it 00:19:11.101 --> 00:19:12.711 might get attention in your mailbox. 00:19:13.136 --> 00:19:13.366 Matt: Yeah. 00:19:13.366 --> 00:19:14.116 That's fantastic. 00:19:14.496 --> 00:19:15.026 gravity kit. 00:19:15.226 --> 00:19:16.436 com slash Inc. 00:19:16.486 --> 00:19:21.516 I N K free for customers paid for non customers 00:19:21.801 --> 00:19:22.851 Zack: Free for everybody, 00:19:22.926 --> 00:19:23.736 Matt: for everybody. 00:19:24.036 --> 00:19:25.076 You're a gracious man 00:19:25.261 --> 00:19:25.711 Zack: In the U. 00:19:25.816 --> 00:19:26.776 Matt: in the U S okay. 00:19:26.976 --> 00:19:28.496 Stipulation in the U S 00:19:28.951 --> 00:19:32.261 Zack: Translation's a little harder, when it comes to print newsletters, 00:19:32.311 --> 00:19:36.231 like internationalization and postage and I'm not sure it's gonna 00:19:36.241 --> 00:19:41.131 go very international, though it might end up going to Canada at some 00:19:41.376 --> 00:19:42.006 Matt: very cool. 00:19:42.076 --> 00:19:42.546 Very cool. 00:19:42.646 --> 00:19:43.586 Gravity kit. 00:19:43.756 --> 00:19:44.676 com slash Inc.