Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back with a dive on the topic of why businesses might choose to work with marketing agencies. In Part One, we'll cover the symptoms for why your business might actually need an agency, such as lack of time, the need for specialised skills, and the desire to scale marketing efforts efficiently. Then we look at the value that marketing agencies bring, such as expertise in specific areas, the potential to save time for the in-house team, and the strategic advantage they can offer. Finally, we start to set out the importance of briefing marketing agencies properly and setting clear expectations for a successful partnership. Enjoy!

Creators & Guests

Host
Sally Green
Partner at YMS and Senior Marketing Consultant
Host
Sam Birkett
Founder of Amiable Marketing and Specialist Marketing Consultant

What is Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners?

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.

We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.