Authenticity, Accountability, and the Art of Leading Well with John New

There is growing concern around the post-service health of veterans and first responders as it’s easy to fall into destructive patterns when liberated from the forced discipline of being in active duty. Today we are joined by John New, an Army veteran and serial entrepreneur who’s made it his life’s purpose to help curate healthier life habits for former service members. 

 

We begin with John’s background as he explains who he is, and what he does before learning about CYTO (previously The Hub), and what the organization hopes to achieve. Then, we compare remote work to in-office obligations, the ins and outs of the 98 Octane veteran program, how to avoid falling victim to consumer marketing, and how to connect with John and his work. 

 

To end, our guest details the leadership lessons that have stuck with him in his career, the books he’d recommend in a heartbeat, why he’d love to have dinner with Mother Theresa, and his final words of encouragement for starting a group of healthy-living individuals.

 

Key Points From This Episode:

•   John New describes who he is, what he does, and how he got into the work he does today.

•   Understanding what happened to The Hub and why it downsized and rebranded to CYTO.

•   The ins and outs of WorkMerk. 

•   Unpacking the 98 Octane movement that helps veterans and first responders live healthier lives. 

•   How to get involved with 98 Octane and John’s mission. 

•   John’s advice for building a cohort centered on healthier living.

 

Quotes:

“At times, [I have] an abnormally high appetite for risk.” — John New 

 

“My life’s calling is a movement to help a million fellow veterans and first responders live healthier lives.” — John New

 

“You need to be committed. If you’re not committed, just don’t start.” — John New 

 

“Kill all fears, man. Fear is a tool of the devil. Fear of loss of love; life; health; money – kill them [or else] they’ll paralyze you.” — John New 

 

Links Mentioned in Today’s Episode:

John New on LinkedIn 

WorkMerk 

98 Octane 

CYTO | PHL

Josh McCallen on LinkedIn 

Alex Archawski on LinkedIn 

Veteran Shark Tank 

Master of One

Napoleon Hill - Mastermind Principle 

Dr. Peter Attia

Dr. Andrew Huberman 

The Checklist Manifesto

Mere Humanity

Be the Sun, Not the Salt

Grow Rich! With Peace of Mind

Dr. Kenneth Hartman

Leadership Blueprints Podcast

MCFA

MCFA Careers

BJ Kraemer on LinkedIn

What is Leadership Blueprints?

Leadership Blueprints is a podcast dedicated to helping leaders align teams, navigate chaos, and accomplish the mission. Hosted by BJ Kraemer—West Point graduate, combat veteran, and President & CEO of MCFA—this show dives into the principles, stories, and strategies behind effective leadership.

With a background in military service and experience leading teams in business, infrastructure, and complex projects, BJ understands that success comes down to execution, adaptability, and leading people well. Through in-depth interviews with accomplished leaders across business, sports, the military, and beyond, Leadership Blueprints will help you bring your vision to reality on projects that shape communities and industries.

Whether you’re leading in the boardroom, on the field, in the military, or within your own organization, this podcast is designed to provide the tools and mindset needed to lead with clarity, resilience, and purpose. Subscribe now and start building your Leadership Blueprint.