Michael Larsen sits down with Murray Pollock, Director of Content at KHL Group and and Managing Editor, International Rental News (IRN). Murray is one of the rental industry’s most experienced journalists, with more than three decades.
From beginning his career as a civil engineer to becoming a leading voice behind International Rental News, Murray shares how he found his way into rental journalism and gained a front row seat to an industry transforming from local family businesses into sophisticated multinational organisations.
The conversation explores the rise of consolidation, specialty rental, global rental associations, digitalisation, sustainability, online marketplaces and the growing influence of manufacturers and Chinese OEMs. Murray also reflects on memorable conversations with industry leaders including United Rentals founder Brad Jacobs, and why some of the biggest predictions about rental’s future have taken decades longer to unfold than expected.
Looking ahead, Murray explains why attracting and retaining the next generation remains one of rental’s most universal challenges, regardless of geography or company size. He also shares why Australia stands out for its strong industry networks, openness to international ideas and early adoption of specialty rental.
At its heart, this episode is about more than equipment. It is about the people, relationships and stories that have shaped rental into the global community it is today, and where that community may be heading next.