Everything Is Marketing

Ashley is the Director of Marketing for Demio — a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.

Show Notes

On the show today is Ashley Levesque. She's the Director of Marketing for Demio, a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.

I wanted to bring Ashley on because it's not every day you talk to someone who's done marketing in the robotics industry, let alone someone who's done it really well.

She also doesn't come from a traditional marketing background. She was a theater kid, a waitress, and an executive assistant and then found her way into marketing — though as you'll hear, there's actually a very consistent theme throughout her career.

You'll hear about how you can bring life and humor to boring industries like robotics (and why there's no such thing as a boring industry), how they leveraged channel sales to extend their marketing far beyond themselves, and what it means to be a challenger brand in an old, established industry.

More on Ashley:
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🙌 Thank Ashley for coming on the show with a quick tweet

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What is Everything Is Marketing?

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.