{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro",
      "startTime": 0,
      "endTime": 140.56
    },
    {
      "title": "Main symptoms of a poor voice",
      "startTime": 140.56,
      "endTime": 272.56
    },
    {
      "title": "Why a good brand voice is like a fart in a lift",
      "startTime": 272.56,
      "endTime": 406.56
    },
    {
      "title": "Third mistake: leaning on the wrong things",
      "startTime": 406.56,
      "endTime": 469.56
    },
    {
      "title": "Values = bullshit",
      "startTime": 469.56,
      "endTime": 507.56
    },
    {
      "title": "Specificity ftw",
      "startTime": 507.56,
      "endTime": 576.56
    },
    {
      "title": "You already have a voice (unless you use interpretative dance)",
      "startTime": 576.56,
      "endTime": 690.56
    },
    {
      "title": "Why your voice can't be dictated by your customers",
      "startTime": 690.56,
      "endTime": 910.56
    },
    {
      "title": "First step to redefining your voice: audit",
      "startTime": 910.56,
      "endTime": 1160.56
    },
    {
      "title": "Why getting an outside perspective might help",
      "startTime": 1160.56,
      "endTime": 1384.56
    },
    {
      "title": "Secondn step to redefining your voice: competitors",
      "startTime": 1384.56,
      "endTime": 1476.56
    },
    {
      "title": "Third to step to redefining your voice: see & feel",
      "startTime": 1476.56,
      "endTime": 1909.56
    },
    {
      "title": "How to define a brand voice parameter",
      "startTime": 1909.56,
      "endTime": 2156.56
    },
    {
      "title": "Examples of brand voice parameters",
      "startTime": 2156.56,
      "endTime": 2372.56
    },
    {
      "title": "Fourth step to redifining your voice: roadmapping",
      "startTime": 2372.56,
      "endTime": 2534.56
    },
    {
      "title": "How to get decision makers on board",
      "startTime": 2534.56,
      "endTime": 2670.56
    },
    {
      "title": "Proving ROI for brand voice work is a b*tch",
      "startTime": 2670.56,
      "endTime": 2940.56
    },
    {
      "title": "What should we learn today that will help us in the next 10, 20, or 50 years?",
      "startTime": 2940.56,
      "endTime": 2991.56
    },
    {
      "title": "Top 3 resources Beth recommends",
      "startTime": 2991.56,
      "endTime": 3089.56
    },
    {
      "title": "How to connect with Beth",
      "startTime": 3089.56,
      "endTime": 3138.56
    }
  ]
}