{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 69
    },
    {
      "title": "In This Episode\r",
      "startTime": 69,
      "endTime": 276
    },
    {
      "title": "Why You Should Look for a New Job Every 18 Months\r",
      "startTime": 276,
      "endTime": 567
    },
    {
      "title": "The Overlap Between Lifecycle, Content and Product Marketing\r",
      "startTime": 567,
      "endTime": 1132
    },
    {
      "title": "When Lifecycle Marketing Gets Blamed For Product Problems\r",
      "startTime": 1132,
      "endTime": 1789
    },
    {
      "title": "Why MTA is Still Useful to Measure Content Effectiveness\r",
      "startTime": 1789,
      "endTime": 2580
    },
    {
      "title": "Marketing Measurement Needs Bigger Swings and Clearer Signals\r",
      "startTime": 2580,
      "endTime": 3047
    },
    {
      "title": "The Playground Theory Destroys Your Marketing Funnel\r",
      "startTime": 3047,
      "endTime": 3352
    },
    {
      "title": "Building Content That Matches Actual Human Thinking\r",
      "startTime": 3352,
      "endTime": 3752
    },
    {
      "title": "Why Baking Cakes Makes You Better at Marketing",
      "startTime": 3752,
      "endTime": 0
    }
  ]
}