S03E29 | Andrew Macdonald - From Army Officer to building global brands. Scaling Ringers Western, expanding into the US, and what it really takes to grow

Latest episode out!

S03E29 | Andrew Macdonald - From Army Officer to building global brands. Scaling Ringers Western, expanding into the US, and what it really takes to grow

What does it actually take to turn an idea into a globally recognised brand?

In this episode, we sit down with Andrew Macdonald — entrepreneur, operator, and former Army Officer — whose career spans military leadership and high-level commercial execution across apparel, footwear, and wellness.

As Founder and former CEO of Ringers Western, Andrew took a startup concept and scaled it into a leading apparel brand, growing to 130+ staff, 350+ wholesale accounts globally, and a valuation exceeding $60M.

He now leads Genuins USA, driving North American expansion for a $400M+ global footwear business, and is also Co-Founder & CEO of ALIVIA Wellness, a performance-focused health brand built for scale in the digital space.

This conversation cuts into the reality of building and scaling businesses — from brand positioning and distribution to leadership, discipline, and commercial decision-making under pressure.

🎧 Listen to the full episode:
 👉 veteranbc.com/veteran-media

🌐 Join the VBC Community:
 👉 veteranbc.com/join-our-community

#VBC #VBCPodcast #VeteranBusinessCommunity #Leadership #Entrepreneurship #BrandBuilding #Scaling #BusinessGrowth

What is Veteran Business Community Podcast?

There are many lessons business can learn from the military and your host Pete Liston is going to share exactly what he learnt in the Australian Army that has allowed him to create and build multiple 7 figure businesses. Pete will be joined by guests who have also transitioned from military to entrepreneurship and are keen to share their stories.