Daybreak

After years of struggling to grow, Nykaa Fashion has finally found its footing. The past year brought a real resurgence. For a long time, the platform bet on building its own private-label brands, even pushing hard into ethnic wear. It leaned on discounts and backed small, up-and-coming labels. None of it delivered the growth it was chasing. 

So Nykaa Fashion changed course. 

That new strategy is at last starting to show results. What turned it around, and how long can it last? 

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Creators and Guests

Host
Snigdha Sharma
Senior producer and co-host of The Ken's flagship daily news podcast. Previously hosted and produced podcasts at The Indian Express and Newslaundry

What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.