Speaking Your Brand: Public Speaking Tips and Strategies

I talk a lot about storytelling and the importance of integrating stories into your presentations and talks. Well, money has a story too. Your money story may be driving behaviors in your business. My guest is Melissa Houston, a CPA and Financial...

Show Notes

I talk a lot about storytelling and the importance of integrating stories into your presentations and talks.

Well, money has a story too.

Your money story may be driving behaviors in your business.

My guest is Melissa Houston, a CPA and Financial Strategist for CEOs. I’ve gotten to know Melissa over the past few months as she’s gone through our Thought Leader Academy to develop her speaking skills and create her keynote signature talk.

Melissa and I talk about:

  • The #1 challenge she sees with the women she works with about their finances
  • What it means to have a money story and how much that can impact our relationship to money and to our business
  • The difference between using money to spend vs. invest
  • Melissa’s own story around money
  • Why Melissa decided she wants to be a speaker
  • What Melissa got out of her experience in our Thought Leader Academy

 

Join our Thought Leader Academy to develop your speaking skills and create your signature talk: https://www.speakingyourbrand.com/academy/ 

 

About My Guest: Melissa Houston is a CPA and Financial Strategist for CEOs. Melissa helps successful business owners increase their profit margins so they keep more money in their pocket and increase their net worth. Melissa is the host of The Business Society podcast and a columnist at Forbes.com.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/276/ 

Melissa’s website: http://melissahoustoncpa.com/

Melissa’s podcast “The Business Society”: https://www.melissahoustoncpa.com/think-like-a-cfo-podcast 

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

 

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JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.