The LAB with Bryon Ellington

Are you struggling to move listings as local real estate markets shift into balanced territory? Jeff Quintin, Agent, eXp Realty, reveals the raw truth about handling misaligned seller expectations and shares the exact 21-day communication system used to consistently secure weekly price reductions without burning bridges.

In this episode, learn how to step into a firm leadership role during listing appointments and leverage automated market reporting to turn overpriced listings into closed deals. Discover how to educate sellers through real-time data and build the conversational momentum needed to lead your market.

🔥 IN THIS EPISODE:

✅ The Kitchen Table Strategy – Walk through listings as a buyer while sellers review the CMA to maintain control of conversational momentum.
✅ The 21-Day Reduction Rule – Earn the right to ask for a price reduction by setting up automated daily and weekly market education campaigns.
✅ Overcoming Seller Pushback – Use screenshots of active competition, MLS views, and average days on market to demonstrate market realities.
✅ The 1-to-1 Listing Metric – Maintain a healthy business by securing at least one price reduction per week for every active listing taken.

🔗 Quick Links:
🎓 Visit eXp University: https://www.expuniversity.com/

⏱️ Timestamps:

0:00 – Master Pricing and Reductions in a Shifting Market (5,000+ Homes Sold)
2:35 – Balanced Market Dynamics (Ocean City & National Trends)
4:26 – Taking the Leadership Role (Handling Misaligned Expectations)
5:21 – The Listing Appointment Strategy (Setting Up the CMA Presentation)
8:06 – Presenting the CMA and Securing the Listing Agreement
9:20 – Building Automated Seller Education Campaigns (Earning the Reduction)
12:35 – Handling Resistance to Price Adjustments (Persisting Through Pushback)
14:30 – The 1-to-1 Price Reduction System (Weekly Accountability Metrics)
16:27 – Winning with Expired Listings (Executing the Reset Strategy)

#PriceReductions #RealEstateTraining #ListingAgent #eXpRealty

What is The LAB with Bryon Ellington?

Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.

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