With more than 50 million Americans living with diabetes—and an additional 100 million pre-diabetic—the demand for smarter, healthier food choices has never been greater. Josh Sizemore brings 20+ years of consumer packaged goods (CPG) experience, pairing expert go-to-market (GTM) strategy with cutting-edge innovation in health and wellness. In this episode, Josh dives into scaling direct-to-consumer brands and the launch of FeastFast, a diabetic-friendly, keto-approved cookie designed to support blood sugar management—without compromising on flavor or convenience. His expertise in go-to-market strategy and product commercialization is matched only by his relentless obsession for quality and innovation.
Highlights include:
🏗️ Building go-to-market strategies that deliver real results
🍪 Creating trusted keto cookies that don’t spike blood sugar
🔥 Why obsession beats passion in scaling successful brands
🚀 Mastering the challenges of direct-to-consumer launches
⚡ Unlocking growth in the keto, wellness, and health innovation space
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