{{ show.title }}Trailer Bonus Episode {{ selectedEpisode.number }}
{{ selectedEpisode.title }}
{{ displaySpeed }}x
{{ selectedEpisode.title }}
By {{ }}


In October, Jason Fried and David Heinemeier Hansson released their new book, It Doesn't Have to be Crazy at Work. The book featured their writing, as well as cover art and interior illustrations from a couple designers at Basecamp. The launch initially seemed like a great success—but then things went awry. In this episode, we look at the work that went into the book and the problems with the release, and attempt to find some lessons in the aftermath.

Show Notes

Books by Basecamp - 00:18

Harper Business - 3:52

Adam Stoddard, Basecamp's marketing designer and the designer of the new book's cover - 4:01

Jason Zimdars, Basecamp designer and book illustrator - 5:26

Mike Rohde, the illustrator for Rework and Remote - 5:45

Charles Darwin on Daily Routines, a blog that became the book Daily Rituals: How Artists Work, edited by Mason Currey. The book was an important reference for the illustrations. - 7:05

Jason Zimdars' Signal v. Noise post on how he illustrated the new book - 18:20

You can watch the entire pilot of Small Wonder on YouTube, or you can be like Shaun and staunchly refuse because you find the entire thing creepy, which is also fair. - 10:20

The Economist review of the book (you might hit a paywall) - 13:49

Blade Runner 2049 baseline test - 25:55

You can read David's write-up of the book launch debacle on Signal v. Noise.

What is Rework?

A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.