AI Lab Unfiltered

In a world racing toward automation, most branding studios are stuck in the past. But not Andy Bass.
In this episode of Brand in the Making, Andy—founder of Bass Studio—pulls back the curtain on what it actually takes to build a modern creative business that doesn’t just survive the AI era, but thrives in it.
From brand strategy frameworks to pricing creative work with confidence, Andy shares:
  • Why traditional agencies are failing their clients in the AI age
  • How his studio delivers outcomes instead of buzzwords
  • The mindset shift needed to stay relevant when AI eats "pretty decks" for breakfast
  • What clients really want (and how to win their trust long-term)
🎯 “AI is just another tool—but if you don’t know how to use it, your studio’s already obsolete.”
If you're building a creative business—or buying from one—this is your playbook for staying ahead.

Chapters

(00:00) Introduction to AI and Its Importance
(03:03) Innovati AI: Bridging the Knowledge Gap
(05:58) Understanding AI Adoption and Organizational Readiness
(08:57) Workshops and Assessments for AI Integration
(11:54) Demonstrating ROI and Practical Use Cases for AI
(15:09) Identifying When AI is Not Appropriate
(18:00) The Future of AI in Business and Society
(29:24) The Evolution of Software and SaaS Applications
(30:36) The Future of AI: Excitement and Challenges
(31:51) Understanding AI: Risks and Opportunities
(32:21) Managing Expectations with AI Technology
(34:48) Building Applications with AI: A New Era
(36:46) The Future of AI: Agents and Mundane Tasks
(39:03) Creativity in the Age of AI
(41:36) Critical Thinking in an AI-Driven World
(48:16) Navigating Conversations About AI

Creators and Guests

Host
Drew Veach
Drew Veach is the Senior Account Manager at BizStream, co-lead of West Michigan AI Lab, and co-host of AI Lab Unfiltered. He helps organizations build better brand experiences and apply AI to drive innovation and productivity.
Host
Pete Terryn
Pete Terryn is the Director of Operations at NuWave Technology Partners, co-founder of West Michigan AI Lab, and co-host of AI Lab Unfiltered. He helps organizations understand and apply AI to drive growth, innovation, and productivity.
Guest
Andy Bass
Andy Bass is the founder of NetNerd Ventures and InnovateAI, helping companies cut costs and innovate through AI. A SaaS and logistics expert with 35+ years in tech, he’s a TEDx speaker and former co-founder of LeanLogistics, acquired for $47M.

What is AI Lab Unfiltered?

The AI Lab Podcast is your gateway to the dynamic world of artificial intelligence, where innovation meets application. Each episode dives deep into the latest AI technologies, tools, and real-world use cases, providing practical insights for professionals, enthusiasts, and beginners alike. From groundbreaking advancements to ethical considerations, we explore how AI is reshaping industries, improving workflows, and solving global challenges. Hosted by experts passionate about making AI accessible, the podcast fosters a vibrant community of listeners eager to stay ahead in the rapidly evolving tech landscape.