Inside BS Show

Your current clients are the key to growing your revenue. In this show, I talk about recognizing the importance of customer lifetime value – how your customers help you grow over the long term.
There are three ways to bring in revenue and grow client lifetime value: find new customers, increase purchasing frequency, and increase money spent per transaction.
This is where the importance of customer value comes in. Your client relationships are valuable because you can leverage them to build revenue in all three ways.
How do your current clients help you find new customers?
- They refer you to others.
- They tell you what they read and watch, so you can create similar content.
- They lead you to their organizations, where you can get involved by sponsoring or speaking at events.
Watch the video for more:
https://www.youtube.com/watch?v=WYuxEX9dVSY
Acknowledge the importance of customer lifetime value. Build strong relationships with your clients – educate them, solve their problems, and connect with them frequently. In return, your existing clients will help you find new clients.
Another way to grow revenue is through repeat sales:
- Communicate more often, in various ways.
- Deliver new information.
- Solve new, industry-wide problems.
- Notice upcoming industry trends and prepare for them.
- Develop a recurring offer.
- Set up auto orders based on industry best practices.
The importance of customer value is also clear when it comes to high-dollar transactions:
- Always offer options with different prices.
- Get testimonials from high-spending, satisfied customers.
- Provide a competitor analysis to show how your offer is superior.
- Demonstrate a high return on investment.
- Ask your clients to invest more in you.
Are you starting to understand the importance of customer value for growing your business? If you are interested in growing client lifetime value and for more information on leveraging your current client relationships, give me a call: 888.444.5150
Here is the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes

Your current clients are the key to growing your revenue. In this show, I talk about recognizing the importance of customer lifetime value – how your customers help you grow over the long term.
There are three ways to bring in revenue and grow client lifetime value: find new customers, increase purchasing frequency, and increase money spent per transaction.
This is where the importance of customer value comes in. Your client relationships are valuable because you can leverage them to build revenue in all three ways.
How do your current clients help you find new customers?
- They refer you to others.
- They tell you what they read and watch, so you can create similar content.
- They lead you to their organizations, where you can get involved by sponsoring or speaking at events.
Watch the video for more:
https://www.youtube.com/watch?v=WYuxEX9dVSY
Acknowledge the importance of customer lifetime value. Build strong relationships with your clients – educate them, solve their problems, and connect with them frequently. In return, your existing clients will help you find new clients.
Another way to grow revenue is through repeat sales:
- Communicate more often, in various ways.
- Deliver new information.
- Solve new, industry-wide problems.
- Notice upcoming industry trends and prepare for them.
- Develop a recurring offer.
- Set up auto orders based on industry best practices.
The importance of customer value is also clear when it comes to high-dollar transactions:
- Always offer options with different prices.
- Get testimonials from high-spending, satisfied customers.
- Provide a competitor analysis to show how your offer is superior.
- Demonstrate a high return on investment.
- Ask your clients to invest more in you.
Are you starting to understand the importance of customer value for growing your business? If you are interested in growing client lifetime value and for more information on leveraging your current client relationships, give me a call: 888.444.5150
Here is the podcast:

Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.