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I  really enjoyed the conversation
led by Brian cords on the topic

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of version control for WordPress
developers and builders.

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He was joined by my recurring co-host
mark Symansky, as he asked the tough

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questions, many beginners might be
facing in their early development days.

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Yes.

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That's the same marks Umansky
that co-hosted the episode of the

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crossroads of WordPress with me
last week on the WP minute, plus.

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This post isn't just about the advantages
of using version control on your next

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WordPress project, but more of an example
of how great the WordPress community is.

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Market.

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I have talked about building and
learning in public before, and that's

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exactly what Brian's livestream was a
veteran WordPress developer, sharing

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his experiences and teaching someone
coming up in the web agency world.

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It's fascinating watching
mark learn in public.

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I applaud him for having the humility
to put himself out there in an effort

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to become a better agency owner.

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Earlier in the year, I predicted that
we'd see more marks coming on to the

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scene tools like Ella mentor and bricks.

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Have onboarded more enterprising
individuals over the last few years to

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kickstart their own web services business.

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Most of them like mark never had
to crack open a code editor or

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SSH into a server in reboot my SQL
service when it ran out of memory.

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Being able to rapidly build
websites with a turnkey plugin

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can be a blessing and a curse.

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The theme of Brian's live stream
was partly to highlight some

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of the weak links in the chain
when delivering client websites.

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Certainly version control.

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Isn't the answer to everything,
but it's a trait that you'll

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see in more mature projects.

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So when do you actually
invest in version control?

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It depends.

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And it might not be how, and when
you think, if we put the technical

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term aside for a moment, let's
think about accountability instead.

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Explore what your client
relationship looks like?

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How much are they paying you?

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How mission critical is the website
and who's on the hook for support.

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Themes plugins tutorials, free code
snippets, all of that at our fingertips.

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It's easy to pull something
off the shelf and shove it into

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WordPress as a solution for clients.

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No one is the wiser.

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Until that off the shelf thing breaks,
lacks of feature or gets abandoned.

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Say you delivered a $25,000
project to a client, but you

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built the entire thing on quickly.

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That's quickly with a C
when it closed now, what.

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Or were you using search WP
on a bunch of nonprofit sites?

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Then it was acquired by Austin motive
and the license fee doubled with

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lots more upsells to other products.

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Now what.

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Now let's talk communication.

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Novices might not mention
they're using a page builder

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when they're quoting a client.

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My God, what happens if they find out
I paid $59 for a plugin that they could

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use themselves to build that site.

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I sympathize with that imposter
syndrome years ago, I felt the same way.

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Flip the script.

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Instead you communicate in full
transparency with the customer.

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Hey, based on your budget, I'll have to
build this site with a page builder tool.

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It gets us 90% of the way
there, faster and cheaper,

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but also has some limitations.

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You'll save some money on the
services side, but you'll have

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to purchase a license in order
for us to use it on your site.

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If we had a bigger budget or more
time, we could get exactly what

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you want with a custom theme.

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It's spring in the U S so I'll
use this other analogy with my

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desire to erect a shed in my yard.

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Do I build it myself?

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No.

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Do I buy a prebuilt one from home Depot
and worry about the quality versus cost

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spent or do I hire a builder knowing
it will last longer be exactly what

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I want, but cost three times more.

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Open communication will always work best
with clients, especially when you want to

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set clear boundaries of accountability.

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There's always a balance,
obviously version control.

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Isn't the answer to this, but it is
part of an overall solution where more

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mature agencies will measure the risk
when putting a project brief together.

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Is this a mission critical feature?

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Does the client have the budget?

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Can we build this?

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Do we want to build this?

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Even if you don't register for your
first get hub account, after listening

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to Brian's live stream the message
that there's a whole new layer above

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basic page builder service, the
concept of building for continuity,

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therefore increasing project deal size.

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Is why this is a standout episode.

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Catch the VOD replay and start
leveling up WordPress builder.