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Welcome to Help Me Podcast, a show designed to help you

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launch and grow your podcast. I am your host, Gino, and twice

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a week I will release a new episode with different tips and tricks

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for launching and growing your podcast. From audio engineering to

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planning, intentionally to growth tactics, each episode will be a bite

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sized tip to help you podcast.

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Welcome back to another episode of Help Me Podcast. This is episode

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76, and in today's episode we

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are going to talk about hosting an event for your podcast.

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And I think I brought this up in a previous episode more

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briefly, talking about maybe ways to grow your

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podcast by putting on like a live in person event. But today

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I want to go in a little bit more detail in how to do it

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because I'm actually putting on my own event. And by the

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time this comes out, which will be Thursday, it'll have already been

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passed. But at the time of my recording, it

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hasn't happened yet. It's going to be on Wednesday, on the 11th,

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and it's basically an event for entrepreneurs

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and creatives to meet up, kind of like a networking event. But I don't really

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like to use the word networking. It feels very corporate. But

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that's the event that I'm putting on and I've kind of gone through the process

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of how to set one up and everything like that. So I figured that I

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would be able to share it here in case anybody was looking to

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put on an in person event for their podcast. So I'm basically just going to

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run you through what I did in order to do that and

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hopefully it will be helpful. So the first thing that I did

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was I had the idea of it and I wanted to do it for a

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little bit. The first thing I did was tell a couple close

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friends. And I think that that was really helpful and beneficial

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because what it did was they immediately offered to help,

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which was amazing. And I think in order to put on an

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event like this, and I'm talking like a smaller

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sized event, like if 20 people showed up, that would be great.

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So that's the kind of event that I'm talking about. It's not like a major

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sort of thing and it's basically just going to be a meet up

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and I'm going to provide drinks and there'll be music and stuff

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like that. But basically just like facilitating conversations. There's not going

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to be a speaker or anything like that. I'm just keeping it really simple for

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the first one. So that's the kind of event that I'm planning

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and even keeping it as simple as that,

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there's still a lot of things that I didn't really think that I would

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need help for, but for example, things like checking

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people in and getting their information or

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things like that. So it's been great to get help from friends

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who are also excited about it and willing to help out. And

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I think asking for help is one of those things that I always struggle with.

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So it's been a good exercise in asking and receiving

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help. So that being said, that was the first thing that I

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did was I told people and I think regardless of

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however you do the event, it's definitely a good

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idea to have at least one person to help

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you do it because it's going to be much harder to do it all by

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yourself. And I thought that I could have done it all by

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myself, but definitely glad and thankful for friends

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who have offered to help. So the next thing that I did was I

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created a flyer on Canva and I really wanted to kind

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of capture the essence of

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who I was trying to bring to this event. I

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think I intentionally didn't use the word networking because

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of its corporate kind of sound. I want people to show up

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who are creatives and entrepreneurs

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and people who are doing things that they feel called to

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and passionate and they're passionate about. So I really tried to make a poster

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that used those keywords and would attract those types of

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people. And I think that that was a helpful

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exercise for me to refine the target market

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of, not to sound too businessy, but to refine the target market

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of who I want to show up. And I

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created that and then I sent that out to a few friends too for feedback

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and then got some nice comments on it and adjusted. And then when I

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was happy with the actual poster and the flyer, the

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next thing I did was I went on eventbrite and I

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learned how to make an event because eventbrite is great

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for smaller, local events, like this because

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it's a professional way to get a ticket and to have people

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be able to download a ticket even if it's a free event. Also you are

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able to charge for events too, which is great. I think you have to have

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the paid version of Eventbrite in order to

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do that. I'm not positive, but you can host a

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free event for up to 25 people for free on Eventbrite

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and you just need to log in and make an account, which is amazing. So

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what I did was I made an account, I signed up, I made my event.

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And you basically just put all your information in and then you could

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put like an image in and then it creates basically

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this event page for you where you can post anywhere

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and you can share the link. People can go and professionally

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purchase a ticket to your event. It's easy to share, you could throw it on

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your socials. So that's been really cool. And then another really

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cool aspect of eventbrite is when people purchase tickets or

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when they sign up, you're collecting their information, which is

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great if you're going to do it again or if you want to add them

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to an email list or something. It gives you their first name, their last

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name, their email, and also a way to reach out to

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them too. You can also go into the eventbrite dashboard

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and you can send them emails and that sort of thing.

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So that's been really cool. You can actually export the data

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from the event. So that's what I did. As far as

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creating the event, obviously you also have to find a space to do

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it. I live in New Haven and I'm fortunate

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to have a space that's free to use if you sign up and it's

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like a great event space, so you're definitely going to want to find a space

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where you can actually host this sort of event. And yeah,

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lastly is like just picking a date and kind of sticking to it. I

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think when I found the space, I kind of just

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signed up for an event like a month out and just kind

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of as a way to kind of force myself to do it

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and to put some urgency behind it. So

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because I had that date booked, there was a little bit of an accountability part

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of it where it's like I probably could cancel it, but I don't want to

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cancel it. So making sure that I get everything done in time

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and that's been kind of helpful as far as actually making me have the

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event. So then once I created the event

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and I had the Vent prite page and I shared it to my socials, I

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then was able to send links to people that I wanted to be

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there, like friends and different people that I've met through networking. And

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I shared the link and I shared the ticket and

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got some good, helpful, supportive feedback

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and some people saying they'll be there and some people saying they can't make it,

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but they wish me the best and that sort of thing. So I really like

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post sharing it once I had the link and the eventbrite and everything

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ready to go. So that was helpful. And then the last thing

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that I did, which was yesterday, was I actually printed the

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flyer that I made. I think I printed like 30 or 40 copies

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and I just went around town and I hung them up. And I

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do live in a small city so that's something that I could

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do. If you don't live in a populated area,

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places like libraries are great for putting flyers up or like

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cafes and stuff like that. I didn't even actually do that, which I

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probably should have, but I kind of just went around town to some of the

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more walkable streets and just hung up flyers where

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I saw other flyers. So I checked my eventbrite this morning

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and I actually got two people who I don't know sign up for the

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eventbrite. Which leads me to believe that they saw the posters yesterday

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and that's kind of how they signed up for it, which is amazing.

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So yeah, that's awesome and definitely looking

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forward to the event. But yeah, kind of wrapping this up and bringing it back

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to your podcast. Having an event

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is something that you could do to boost your

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podcast and whatever your podcast is about, you

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probably have some sort of niche and you probably have some sort of community

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aspect to it because that's what podcasting is. It's creating

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community around specific topics and I think

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that kind of goes hand in hand with in person events

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because it's possible to build community online. And sure, there's

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tons of communities online, I mean, if you just think about the gaming community or

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streaming and twitch and all that. But there's also in person

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communities and I think that podcasting has a

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great way of being able to transition the

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online communities into in person communities. And you see it

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a lot with the bigger podcast. They go on tour or they do events and

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tons of people show up just thinking about comedians who have

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podcast and the amount of tickets that they sell now because of their

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podcast. And I don't know, I think podcasting has

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a great way of starting that community and building the

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community that you can then transfer into real life.

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And even if you don't have thousands of listeners or anything like that, you

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could still start an event for your podcast and

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encourage people who don't listen to your podcast to go there. And

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that's kind of like where my head was at when I created this event.

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At some point it might be awesome to do my other podcast working towards

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our purpose, to have like a live podcast at one of these events, taking it

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one step at a time. But the commonality for me between the podcast and

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the event is purpose and creativity and

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alignment and entrepreneurship and working for yourself.

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And I guess what I'm trying to do is have an event for those types

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of people and then the people that come to the event might be

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great listeners for the podcast, right? They might want to listen to a podcast

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like this because of the commonality. So if you can create an event

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in a similar way where it's like you have a podcast about a

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specific topic, but you can hit this target market with an

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event and then the target market might be interested in your podcast,

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that's a great way to be able to get new listeners. And as

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I'm talking about this now, I'm kind of thinking like I should probably have some

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sort of business card or piece

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of paper that says like, hey, thanks for coming, here's my

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podcast. If you're interested in pursuing your purpose,

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here's a podcast that's about it and maybe you'll like it. So that's probably something

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I should do before the event. But anyways,

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I hope this episode was helpful in describing my process

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and how to put an event on and using eventbrite and

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utilizing it again because I think it could be a great way

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to create community and to build community around your

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podcast and around the topics of your podcast. So thank you for

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listening as always, and I will see you on another episode real soon.

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We've reached the end of the episode and if you enjoyed this

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podcast or you got something from it, you might be interested in

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my weekly newsletter that I send out every Monday morning, full of

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podcasting tips, tricks and news. So if you like

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this show, you might like this newsletter. To sign up, just go to the show

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notes and click the link. Thanks for listening and happy

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podcasting.

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You our

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channel.