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How do we compress our lifetime into their runtime? When we’re asked to explain our backgrounds and bios, we need a structure, some practice, and a few anecdotes at the ready. Because our story has to pull triple-duty: clarify who we are, build credibility, and teach whatever it is we’re there to teach.
In this episode, author, PR agency founder, and friendship expert Danielle Bayard Jackson reveals the simple way she responds to that simple question: “How’d you get here?” Together, we break it apart into component pieces and re-build certain aspects, spotting ways to customize the story to the specific audiences Danielle speaks to as a speaker and service provider.
You’ll walk away with a new framework for crafting your own gripping answer to the personal background question (“MBAS” – Mission, Background, Anecdote, Summary), and you’ll get a glimpse into the craft of two communicators reaching geeky levels of appreciation for what it takes to resonate with our words.
Danielle is the author of the new book, Fighting for Our Friendships: The Science and Art of Conflict and Connection in Women's Relationships.
Resources:
⚫ Follow Danielle on LinkedIn: https://www.linkedin.com/in/daniellebayardjackson/
⚫ Follow Danielle on TikTok: https://www.tiktok.com/@thefriendshipexpert
⚫ Visit Danielle’s website: https://www.daniellebayardjackson.com/
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🔵 Join the Creator Kitchen membership for storytellers: https://creatorkitchen.com/
🔵 Follow Jay on LinkedIn: https://www.linkedin.com/in/jayacunzo/
🔵 Follow Jay on Instagram: https://www.instagram.com/jacunzo/
🟢 Created in partnership with Share Your Genius: https://shareyourgenius.com/
🟢 Cover art designed by Blake Ink: https://www.blakeink.com/
🟢 Find and support our sponsors: https://jayacunzo.com/sponsors
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PS: Enrollment into the Creator Kitchen membership has reopened! This is our education-and-coaching program, with plenty of live time working on your ideas with Jay and cofounder Melanie Deziel (author, speaker, ex-NY Times). We specialize in helping smart experts become trusted thought leaders, with an emphasis on premise development, differentiation, storytelling, and content creation.
Learn more and enroll at https://creatorkitchen.com
"They take something theoretical and actually help you do it."— Kitchen member (they're called chefs!) Susan Boles
PS: Enrollment into the Creator Kitchen membership has reopened! This is our education-and-coaching program, with plenty of live time working on your ideas with Jay and cofounder Melanie Deziel (author, speaker, ex-NY Times). We specialize in helping smart experts become trusted thought leaders, with an emphasis on premise development, differentiation, storytelling, and content creation.
Learn more and enroll at https://creatorkitchen.com
"They take something theoretical and actually help you do it."— Kitchen member (they're called chefs!) Susan Boles
Creators & Guests
What is How Stories Happen?
What does it take to resonate? On How Stories Happen, experts, entrepreneurs, and world-class communicators dissect their signature stories piece by piece. We explore how they found their stories, how they developed their ideas, and how they're using a given story to grow their business and leave their legacy. Hosted by Jay Acunzo.