“You have to work against people assuming they know how this goes” | Danielle Bayard Jackson, Author of Fighting for Our Friendships

How do we compress our lifetime into their runtime? When we’re asked to explain our backgrounds and bios, we need a structure, some practice, and a few anecdotes at the ready. Because our story has to pull triple-duty: clarify who we are, build credibility, and teach whatever it is we’re there to teach.

In this episode, author, PR agency founder, and friendship expert Danielle Bayard Jackson reveals the simple way she responds to that simple question: “How’d you get here?” Together, we break it apart into component pieces and re-build certain aspects, spotting ways to customize the story to the specific audiences Danielle speaks to as a speaker and service provider.

You’ll walk away with a new framework for crafting your own gripping answer to the personal background question (“MBAS” – Mission, Background, Anecdote, Summary), and you’ll get a glimpse into the craft of two communicators reaching geeky levels of appreciation for what it takes to resonate with our words.

Danielle is the author of the new book, Fighting for Our Friendships: The Science and Art of Conflict and Connection in Women's Relationships.

Resources:

⚫ Follow Danielle on LinkedIn: https://www.linkedin.com/in/daniellebayardjackson/ 

⚫ Follow Danielle on TikTok: https://www.tiktok.com/@thefriendshipexpert  

⚫ Visit Danielle’s website: https://www.daniellebayardjackson.com/ 

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🟢 Created in partnership with Share Your Genius: https://shareyourgenius.com/

🟢 Cover art designed by Blake Ink: https://www.blakeink.com/

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Creators and Guests

Host

Jay Acunzo

I help entrepreneurs differentiate with stronger IP and storytelling // Author, speaker, host of How Stories Happen, and consultant for hire

What is How Stories Happen?

Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.