“You have to work against people assuming they know how this goes” | Danielle Bayard Jackson, Author of Fighting for Our Friendships

How do we compress our lifetime into their runtime? When we’re asked to explain our backgrounds and bios, we need a structure, some practice, and a few anecdotes at the ready. Because our story has to pull triple-duty: clarify who we are, build credibility, and teach whatever it is we’re there to teach.

In this episode, author, PR agency founder, and friendship expert Danielle Bayard Jackson reveals the simple way she responds to that simple question: “How’d you get here?” Together, we break it apart into component pieces and re-build certain aspects, spotting ways to customize the story to the specific audiences Danielle speaks to as a speaker and service provider.

You’ll walk away with a new framework for crafting your own gripping answer to the personal background question (“MBAS” – Mission, Background, Anecdote, Summary), and you’ll get a glimpse into the craft of two communicators reaching geeky levels of appreciation for what it takes to resonate with our words.

Danielle is the author of the new book, Fighting for Our Friendships: The Science and Art of Conflict and Connection in Women's Relationships.

Resources:

⚫ Follow Danielle on LinkedIn: https://www.linkedin.com/in/daniellebayardjackson/ 

⚫ Follow Danielle on TikTok: https://www.tiktok.com/@thefriendshipexpert  

⚫ Visit Danielle’s website: https://www.daniellebayardjackson.com/ 

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🟢 Created in partnership with Share Your Genius: https://shareyourgenius.com/

🟢 Cover art designed by Blake Ink: https://www.blakeink.com/

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Creators and Guests

Host

Jay Acunzo

I help entrepreneurs differentiate with stronger IP and storytelling // Author, speaker, host of How Stories Happen, and consultant for hire

What is Why They Resonate?

Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how greater communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.