Paris Talks Marketing

Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more!

With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure.

In this episode, you will find out what's the future of marketing & search and more about the three driving forces behind the rise of Web3 & AI Assistants: 
• The economic considerations
• The desire for content and data ownership (legal aspect)
• And the need for streamlined consumption of information (content aspect). 

👉 Alexander De Ridder is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing. 

He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions. He was also the Co-Founder, Visionary, and CTO at Edgy Labs, LLC, a multimillion-dollar marketing agency acquired by Compass.uol in 2021.


Witness the emergence of a new era where large language models and personal AI assistants seamlessly communicate with websites, transcending the limitations of traditional browsing. 

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the AI for Marketing theme of our podcast!


Here are some of the key topics that Alexander and Paris discussed in this episode:
• 00:00 Intro
• 4:23 Reasons behind the birth of Web3 & AI Assistants 
• 06:49 The AI Assistant wars
• 12:38 Limitations of Web2 & the rise of the new Interactive Web3
• 25:23 Bing is bringing plugins to search this year
• 36:49 Who's winning the AI Assistants war?
• 41:25 Plugins & AI Assistants are the future


Resources Mentioned:
SEO.app, the first SEO plugin for ChatGPT
Smith.ai, 24/7 virtual receptionist & lead intake services

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.