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coming up Prime's better than Select and

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they might think Select is better than

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Prime we've seen that time and time

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again but what people have known is

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whenever they go and buy a product that

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says Angus on it it means quality 100%

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agree with you i think I think we have

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done a good job branding quality

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efficiency is uh yield pounds are still

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king and now we're going to have them

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into a harvest facility pounds are king

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too that's right around the corner on

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the Live Egg Ranch and livestock

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marketing we live at podcast but first a

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reminder if it's time to sell your

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cattle consign your cattle with Live A

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our summer auction schedule is on your

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screen and available at live-ag.com

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consign your cattle now and take

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advantage of Live A's generations of

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experience in livestock marketing now

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here's your hosts Tid Cordova and Casey

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Mabry welcome to Live A We Live It

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podcast uh from an exciting standpoint

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we got rid of Tai uh this week and we

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brought in a couple guests we got Dennis

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Mezer and Jared Warham uh in here this

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week and we're going to talk about some

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different things that are going on in

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the industry uh and Jared uh has brought

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in some different information here uh

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around some stuff so uh Jared why don't

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you go ahead and introduce yourself and

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kind of tell us who you are and where

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you've been uh and kind of some things

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that we're going to talk about today you

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bet so I appreciate you having me on and

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obviously I've known Dennis for a real

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for a lot of years now and and we've um

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you know both of us have worked in in

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the beef industry and and the marketing

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and livestock supply chain space for

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quite a while and so I thought uh it'd

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be a good day to come in here and and

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visit with that watch the live a sale

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that looked like it went really well so

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congratulations to you guys on that uh

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would love to talk about some of the

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maybe the updates to to like the USDA

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live animal spec uh things that are

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happening with that like the yield task

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force and what that may mean to the

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industry and how that may impact cattle

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that trade this summer which I know is

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an important thing because you're

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starting to book book summer sales

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schedules right now with as far as

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cattle and get them under contract and

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uh you know what that may look like as

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we go through the next 6 to 18 months as

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as like places like sustainable come

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online and start killing cattle and what

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that uh um may mean for you know as we

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migrate through the the change you know

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bottoming out maybe of supplies is this

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the smallest calf crop is next year's

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calf crop the smallest calf crop and

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things like that yeah who knows i guess

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you could probably uh shake your magic

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eightball and maybe figure out something

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there but probably still come up with

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some different information you know

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before we got on here Jar and I were

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talking i think the biggest thing that

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you wanted to talk about here was u the

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live animal spec uh in that way so

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traditionally speaking just to kind of

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educate people on that um cattle go into

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the cooler or cattle come into a packing

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plant uh they get designated as either

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Angus or non- Angus uh those cattle are

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then marked on some type of a way in

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that plant and designated as the ability

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to go into uh the branded box beef

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program the largest branded box beef

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program out there would be the first one

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that would do be the the G1 sort which

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is certified Angus beef and then a lot

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of programs get pulled out of that so

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since that was incepted or the inception

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of that was probably 1978 there's been a

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lot of different programs that have come

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off of that so now we probably got that

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was the G1 that was the first box beef

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program now we probably got 175 of them

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and as everybody knows out there this

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industry changes a drastic amount and um

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there's lots of different characters of

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cattle out there from a phenotypical

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standpoint and a genotypical standpoint

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uh to where we've got you know cattle

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that are just as high quality you know

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another breed like a red Angus or

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something like that so Jared talk about

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the the what what we talked about

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earlier yeah you bet so I I think you

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did a great job teeing that up so thank

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you for going through that because

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that's that is not that isn't something

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that's that's really common knowledge

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unless you've worked in the space that

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you've worked in right there's a lot of

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nuances to you know how Gstamps work and

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what happens inside that packing plant

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and how those carcasses get sorted and

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designated for different box beef

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programs etc but you know the recent

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update to the USDA live animal spec

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specifically you know which now includes

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red Angus cattle um as as an Angus uh

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because we know just genetically right

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there's there's black Angus cattle and

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then there's red Angus cattle but it's

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really the same breed uh all started

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with the same um you know origins etc

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and then just you know because some

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breeders wanted reds and blacks it kind

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of went bifurcated from there long time

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ago and you're right I mean CAB was

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really the pioneer that put us on the

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map to to identifying uh an Angus

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branded program and based on quality so

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it was it was something that needed to

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happen because we created raving fans of

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premium quality beef by doing that and

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you know created a lot of trust in our

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product not only domestically but

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globally um you know we've both uh done

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some stuff globally and we know that

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there's there is a um you know American

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beef has a has a you know other

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countries know what it is um and so I

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think uh you know that we have to give

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homage to them for what they've created

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in the trough it was cut by CAB and that

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G1 stamp

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but today I think the exciting thing

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about what what's happened and what the

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the team at Red Angus really pushed for

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uh is the expansion of you know include

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or the inclusion of red Angus cattle in

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Angus programs but as well not just red

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Angus uh cattle but red Angus and

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additional black Angus influence cattle

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like black angus Charlotte cross and red

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Angus Charlotte cross so now those those

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cattle can flow into an Angus branded

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program and and fall under a GC schedule

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if somebody wants to create their own GC

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schedule to to adopt uh that new live

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animal spec they can and some packers

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are starting to do that yeah which is

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probably allows I mean from a grander

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scope um let's say I'm a red Angus

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breeder out there and I've just been red

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Angus red Angus red Angus on top of each

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other and then you want to bring in you

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talked about the yield component you

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know those are going to push a lot of

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quality attributes and then maybe the

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antagonistic part of it would be taking

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the musling out of the cattle or um and

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there'll probably be people debate that

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with me or taking some of the average

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daily gain so like what you're

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discussing is possibly having the

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ability now to take a red Angus bull

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breed that to some Charlay cows or take

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a char could you take Charlay or is it

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got to all be red Angus sire well I

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think the you know it really depends on

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how they want to build a GCAMP to fit

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that that live animal spec update and I

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would I would honestly encourage

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listeners if they have questions that we

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can't answer today to reach out to the

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Red Angus or the Charlay Association

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teams to really get some of that detail

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on what they have to do it could get

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pretty confusing if you don't

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necessarily know you probably can't even

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go that deep into here anyway and get

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get it clear we know the new at least

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one of the newest G stamps is G161 so

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there's 160 some of those G-stamps for

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Angus and they're all different right

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and so to to be able to talk about each

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one of them today would take forever and

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so I think the best thing to do is to

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talk to those breed associations to

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learn more looking to earn a premium for

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doing things right at EarthClaims we

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provide private third-party verification

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services trusted by ranchers and

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preferred by retailers we offer the

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original animal welfare program Global

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Animal Partnership also known as GAP and

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now we've added NHTC and verified

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natural to provide the best thirdparty

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bundle in the business today plus Earth

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Claims offers grass-fed and organic

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programs to propel your access into the

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top markets and best prices our team has

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over 200 years of combined experience in

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animal husbandry and we understand the

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ins and outs of your operation because

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we've lived it too call us today at

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816-65220004

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or visit earthclaims.com to enroll your

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cattle and start earning more earth

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claims rancher trusted retailer

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preferred so what is G161

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that is a that is a a G stamp created by

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sustainable beef uh that's the new

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packing plant in North Path that's

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that's just started killing cattle and I

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think uh they wanted to be open-minded

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and not just go down that traditional

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path of hey if it's black heighted it's

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an Angus right they didn't want it to be

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um they didn't want to exclude

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themselves from a population or

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additional populations of very high

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quality cattle they knew that uh you

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know the black Angus Charlay cross the

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red Angus cattle the red Angus Charlay

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cross and then other crosses because

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right if it's if it's a black Angus

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cross with SH simmonl it's just going to

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look black and so I think we're we're

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not excluding those from this

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conversation we're just assuming

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everybody knows that they're already

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kind of in that conversation but we are

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now including the shark crosses uh with

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both those Angus types into a box that

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uh you know goes to a consumer as an

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Angus product not a hide color base but

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just an Angus product that is let's say

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it's you know if they're targeting X

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amount of supply of upper 2/3 upper 1/3

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prime and some select they can now do

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that through that mechanism to put that

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product in that box so let's say I send

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a set of cattle into there and Dennis

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you sold a set of cattle uh they're 80%

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blackhided from a phenotypical

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standpoint and then 20% of the cattle

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are other colors right so in trai in the

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traditional way uh we send those cattle

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in everything that's blackhided gets

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marked with an A or some type of a

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designation you know previous to this

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the rest of the cattle would just fall

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into a commodity sort today describe

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which animals now can get that same

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designation as the black heighted cattle

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yeah And of course they'd have to use a

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different stamp right they can't use the

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the G1A they would have to use I think a

271
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different type of stamp there in the

272
00:09:09,120 --> 00:09:14,640
plant but uh and you're so I think to

273
00:09:13,120 --> 00:09:17,120
answer your question it would be let's

274
00:09:14,640 --> 00:09:19,040
say you have a mix pin of bluff black

275
00:09:17,120 --> 00:09:21,040
and red heighted cattle and they're all

276
00:09:19,040 --> 00:09:24,320
Angus uh you know whether it's source

277
00:09:21,040 --> 00:09:26,080
and age or verified to be Angus desired

278
00:09:24,320 --> 00:09:27,760
they can all flow into that same program

279
00:09:26,080 --> 00:09:29,519
and under whatever stamp that would be

280
00:09:27,760 --> 00:09:31,120
and however the packing plant wants to

281
00:09:29,519 --> 00:09:34,320
handle it as far as as those carcasses

282
00:09:31,120 --> 00:09:36,880
are coming down the the chain uh which

283
00:09:34,320 --> 00:09:38,800
and I think that's another big uh

284
00:09:36,880 --> 00:09:40,000
important part to mention is let's say

285
00:09:38,800 --> 00:09:41,839
you have I mean because we know how it

286
00:09:40,000 --> 00:09:43,920
works I mean the straight loads of

287
00:09:41,839 --> 00:09:46,800
cattle are great but we know there's

288
00:09:43,920 --> 00:09:50,399
tons of blended lots and sorted lots and

289
00:09:46,800 --> 00:09:52,080
so let's say you have uh six or seven

290
00:09:50,399 --> 00:09:54,560
pins that include black heighted red

291
00:09:52,080 --> 00:09:56,240
heighted uh you know buckskins and

292
00:09:54,560 --> 00:09:58,240
silvers you know black angus charllay

293
00:09:56,240 --> 00:10:01,600
cross and all of them fall within the

294
00:09:58,240 --> 00:10:03,279
specs of that that live animal um update

295
00:10:01,600 --> 00:10:04,880
they could all go into that box And it

296
00:10:03,279 --> 00:10:08,080
could all go down the same chain it just

297
00:10:04,880 --> 00:10:09,920
has it happens to be it happens to need

298
00:10:08,080 --> 00:10:12,399
to fall under the guidance and however

299
00:10:09,920 --> 00:10:14,240
that particular harvest plant wants to

300
00:10:12,399 --> 00:10:15,839
to manage those carcasses as they come

301
00:10:14,240 --> 00:10:17,279
down the chain yeah and that harvest

302
00:10:15,839 --> 00:10:18,959
plant gets to make the decision because

303
00:10:17,279 --> 00:10:22,079
it would be their in-house brand yes

304
00:10:18,959 --> 00:10:23,839
that it's Angus and then of the Angus

305
00:10:22,079 --> 00:10:26,000
those cattle that fit that criteria

306
00:10:23,839 --> 00:10:28,240
deemed by what the USDA live animal spec

307
00:10:26,000 --> 00:10:30,000
changes are correct so no that's I think

308
00:10:28,240 --> 00:10:31,440
that's a little bit clearer than what I

309
00:10:30,000 --> 00:10:33,360
was thinking a little bit ago and it

310
00:10:31,440 --> 00:10:35,440
makes a heck of a lot of sense because I

311
00:10:33,360 --> 00:10:37,920
mean I know that we've got that word

312
00:10:35,440 --> 00:10:40,000
Angus means equality to a lot of people

313
00:10:37,920 --> 00:10:42,320
um you sit down and you start asking the

314
00:10:40,000 --> 00:10:43,600
consumer namely the GR grades of beef

315
00:10:42,320 --> 00:10:45,200
they may not know that prime's better

316
00:10:43,600 --> 00:10:46,640
than select and they might think select

317
00:10:45,200 --> 00:10:48,640
is better than prime we've seen that

318
00:10:46,640 --> 00:10:50,160
time and time again but what people have

319
00:10:48,640 --> 00:10:52,160
known is whenever they go and buy a

320
00:10:50,160 --> 00:10:55,360
product that says Angus on it it means

321
00:10:52,160 --> 00:10:57,040
quality to them and so um and so whether

322
00:10:55,360 --> 00:10:59,040
you're eating a Angus hot dog or you're

323
00:10:57,040 --> 00:11:00,720
eating an Angus ribeye I mean it means

324
00:10:59,040 --> 00:11:02,320
something to those people so now this

325
00:11:00,720 --> 00:11:05,440
just allows as the numbers have gotten

326
00:11:02,320 --> 00:11:07,760
tighter to include those red Angus type

327
00:11:05,440 --> 00:11:09,680
cattle absolutely and I I 100% agree

328
00:11:07,760 --> 00:11:13,440
with you i think I think we have done a

329
00:11:09,680 --> 00:11:16,399
good job branding quality um globally uh

330
00:11:13,440 --> 00:11:19,360
and CAB's to thank for that right but

331
00:11:16,399 --> 00:11:22,000
what we do know and this is just from

332
00:11:19,360 --> 00:11:24,640
you know water cooler talk with friends

333
00:11:22,000 --> 00:11:26,720
that are chefs and and uh uh in that

334
00:11:24,640 --> 00:11:28,640
space as well as butchers and and other

335
00:11:26,720 --> 00:11:30,399
studies it's Angus is the word that's

336
00:11:28,640 --> 00:11:32,720
key to that it's not a hide color it's

337
00:11:30,399 --> 00:11:35,600
not black Angus or red Angus it's just

338
00:11:32,720 --> 00:11:37,680
Angus and so again I think because

339
00:11:35,600 --> 00:11:39,200
supplies are tight and because we have

340
00:11:37,680 --> 00:11:41,360
to look at our industry from a

341
00:11:39,200 --> 00:11:43,600
sustainability standpoint the least

342
00:11:41,360 --> 00:11:46,160
sustainable thing we can do is say "Hey

343
00:11:43,600 --> 00:11:47,600
we're we're going to ignore logic and

344
00:11:46,160 --> 00:11:50,079
science and we're just going to say if

345
00:11:47,600 --> 00:11:51,600
it's black heighted it can only be Angus

346
00:11:50,079 --> 00:11:54,079
that's not very sustainable." And I

347
00:11:51,600 --> 00:11:55,920
think we can't have those conversations

348
00:11:54,079 --> 00:11:59,920
it's great we need to talk about other

349
00:11:55,920 --> 00:12:01,360
things like uh the climate smart and

350
00:11:59,920 --> 00:12:02,880
methane i know that's always going to

351
00:12:01,360 --> 00:12:05,600
dominate headlines because it's a big

352
00:12:02,880 --> 00:12:07,920
topic but to me yes that's great but

353
00:12:05,600 --> 00:12:10,000
there are simpler things we can do to

354
00:12:07,920 --> 00:12:11,760
make our industry more sustainable from

355
00:12:10,000 --> 00:12:13,600
an economic standpoint especially for

356
00:12:11,760 --> 00:12:15,760
ranchers i mean cattlemen and cattle

357
00:12:13,600 --> 00:12:18,720
women as you know that are involved in

358
00:12:15,760 --> 00:12:21,279
production side or or cattle feeding etc

359
00:12:18,720 --> 00:12:23,120
is allow them to put what is an Angus or

360
00:12:21,279 --> 00:12:25,519
an Angus influence product regardless of

361
00:12:23,120 --> 00:12:26,880
hide color into a box i mean we hate we

362
00:12:25,519 --> 00:12:28,320
can't keep stepping over a dollar to

363
00:12:26,880 --> 00:12:29,680
pick up a dime when that's that's

364
00:12:28,320 --> 00:12:31,839
something that's simple to fix

365
00:12:29,680 --> 00:12:33,600
absolutely so Dennis I mean as as you

366
00:12:31,839 --> 00:12:35,120
look forward here and you're starting to

367
00:12:33,600 --> 00:12:36,639
go out there and talk to your guys that

368
00:12:35,120 --> 00:12:38,000
are booking sales and you know kind of

369
00:12:36,639 --> 00:12:40,720
setting up cattle and things like that

370
00:12:38,000 --> 00:12:42,320
or even the other ones you know uh how

371
00:12:40,720 --> 00:12:45,200
do you think this is going to impact to

372
00:12:42,320 --> 00:12:47,680
your to your operators well to to a lot

373
00:12:45,200 --> 00:12:49,600
of my longtime friends and customers

374
00:12:47,680 --> 00:12:52,160
that uh you know my start was with the

375
00:12:49,600 --> 00:12:54,079
Charlay and so when I first started in

376
00:12:52,160 --> 00:12:57,519
the marketing business I was primarily a

377
00:12:54,079 --> 00:13:00,399
Charlay influenced uh go-to guy for to

378
00:12:57,519 --> 00:13:03,600
market that product but this is a this

379
00:13:00,399 --> 00:13:06,000
is and and kudos to Mr tom Brink he kind

380
00:13:03,600 --> 00:13:07,680
of pushed this thing through uh and has

381
00:13:06,000 --> 00:13:09,760
been working on it for several years so

382
00:13:07,680 --> 00:13:12,240
I think I'd certainly like to reach out

383
00:13:09,760 --> 00:13:14,560
to him and give him a major portion of

384
00:13:12,240 --> 00:13:17,120
the credit cuz he he brought it on and

385
00:13:14,560 --> 00:13:21,440
and stood behind it and and drove it

386
00:13:17,120 --> 00:13:26,480
through um cattle quality has changed a

387
00:13:21,440 --> 00:13:28,959
lot in in my short career um and and we

388
00:13:26,480 --> 00:13:31,519
can give a lot of credit to to the Angus

389
00:13:28,959 --> 00:13:33,760
side of it for that but uh from an

390
00:13:31,519 --> 00:13:36,639
economical standpoint from a customer

391
00:13:33,760 --> 00:13:39,440
standpoint I think it's a huge step

392
00:13:36,639 --> 00:13:42,720
forward because there's a lot of

393
00:13:39,440 --> 00:13:45,360
territories that uh have to have a

394
00:13:42,720 --> 00:13:48,959
crossbreeding program in order to stay

395
00:13:45,360 --> 00:13:53,279
viable and I think that uh we've been

396
00:13:48,959 --> 00:13:55,760
we've been driven or or psychologically

397
00:13:53,279 --> 00:13:58,079
we've been kind of schooled that it had

398
00:13:55,760 --> 00:14:01,120
to be a one breed rotation in order to

399
00:13:58,079 --> 00:14:02,959
be able to sell the product at a premium

400
00:14:01,120 --> 00:14:05,680
and and which is true to a certain

401
00:14:02,959 --> 00:14:07,440
degree but I think now that uh now that

402
00:14:05,680 --> 00:14:09,199
we've got other options it's going to

403
00:14:07,440 --> 00:14:11,680
open the door and you know I've seen a

404
00:14:09,199 --> 00:14:13,760
lot of a lot of my customers that has

405
00:14:11,680 --> 00:14:15,839
went to a one breed rotation just

406
00:14:13,760 --> 00:14:19,440
because that's what supposedly the

407
00:14:15,839 --> 00:14:21,680
industry wanted and stood for and and

408
00:14:19,440 --> 00:14:23,600
that handful of cattle that we seen in

409
00:14:21,680 --> 00:14:25,920
them niche markets and I won't mention

410
00:14:23,600 --> 00:14:28,720
those names but that's a small portion

411
00:14:25,920 --> 00:14:30,800
of the of the whole 29 million cows that

412
00:14:28,720 --> 00:14:32,880
we have you know and but that's the one

413
00:14:30,800 --> 00:14:34,320
that got the most recognition because we

414
00:14:32,880 --> 00:14:37,440
sell them in a competitive bidding

415
00:14:34,320 --> 00:14:40,560
system and those premiums they remember

416
00:14:37,440 --> 00:14:42,639
that 250,000 hit of cattle a year that

417
00:14:40,560 --> 00:14:45,519
was getting the the big premiums through

418
00:14:42,639 --> 00:14:49,120
a vigo environment so from my standpoint

419
00:14:45,519 --> 00:14:52,320
it's it's got great hope and and knowing

420
00:14:49,120 --> 00:14:54,959
that we can we we've got another outlet

421
00:14:52,320 --> 00:14:56,880
for that product i think time was going

422
00:14:54,959 --> 00:14:59,760
to help that anyway but this is going to

423
00:14:56,880 --> 00:15:03,360
enhance it and bring it back to uh a

424
00:14:59,760 --> 00:15:04,959
quicker uh switch you know where most of

425
00:15:03,360 --> 00:15:07,040
the most of the entities I work with

426
00:15:04,959 --> 00:15:08,880
have always been a two breed rotation

427
00:15:07,040 --> 00:15:12,720
you know we'll see a a black or red

428
00:15:08,880 --> 00:15:15,199
heighted cow base and a and a char bull

429
00:15:12,720 --> 00:15:17,279
side of it you know and then it's not

430
00:15:15,199 --> 00:15:19,040
those Charlay and Red Angus are the two

431
00:15:17,279 --> 00:15:20,800
that's that it's going to probably fit

432
00:15:19,040 --> 00:15:24,079
the best but there's a couple other

433
00:15:20,800 --> 00:15:26,560
continental breeds that could have uh

434
00:15:24,079 --> 00:15:28,240
benefit from it too so yeah no I think

435
00:15:26,560 --> 00:15:29,360
that's if you look at other species and

436
00:15:28,240 --> 00:15:30,880
different things like that i mean

437
00:15:29,360 --> 00:15:31,920
especially on the hog side they've been

438
00:15:30,880 --> 00:15:33,440
able to take lots of different

439
00:15:31,920 --> 00:15:35,519
attributes from different breeds and

440
00:15:33,440 --> 00:15:37,279
composite them i mean what's interesting

441
00:15:35,519 --> 00:15:38,720
Dennis and and Jared like when I sit

442
00:15:37,279 --> 00:15:41,839
back and I think about I would have

443
00:15:38,720 --> 00:15:44,560
started in this industry in 2005

444
00:15:41,839 --> 00:15:47,120
and um the industry was probably grading

445
00:15:44,560 --> 00:15:49,120
somewhere around 60% choice and higher

446
00:15:47,120 --> 00:15:52,320
uh from a black heighted standpoint the

447
00:15:49,120 --> 00:15:54,639
industry was probably about 65 to 70%

448
00:15:52,320 --> 00:15:57,120
black heighted um and like you said the

449
00:15:54,639 --> 00:15:59,920
market signal uh that came out not only

450
00:15:57,120 --> 00:16:01,519
just from CAB but then as we piggybacked

451
00:15:59,920 --> 00:16:03,920
on those I would I'm not going to

452
00:16:01,519 --> 00:16:07,040
necessarily I'll say copycat programs uh

453
00:16:03,920 --> 00:16:09,600
that copied that it forced uh the packer

454
00:16:07,040 --> 00:16:11,920
to bid more on black heighted cattle i

455
00:16:09,600 --> 00:16:13,839
give premiums for those cattle uh and

456
00:16:11,920 --> 00:16:14,959
then you would give premiums back into

457
00:16:13,839 --> 00:16:16,880
the country because they're like "Hey

458
00:16:14,959 --> 00:16:19,040
look if I'm if I'm going to get a

459
00:16:16,880 --> 00:16:20,560
premium in the in from the packer they

460
00:16:19,040 --> 00:16:22,480
need to be black hided when I purchase

461
00:16:20,560 --> 00:16:24,880
those." And so the market signals been

462
00:16:22,480 --> 00:16:26,320
there and so then the the interesting

463
00:16:24,880 --> 00:16:27,759
thing that I think about from an

464
00:16:26,320 --> 00:16:29,680
efficiency standpoint so let's just say

465
00:16:27,759 --> 00:16:31,920
you take single breed rotation and

466
00:16:29,680 --> 00:16:33,920
you're taking all the quality attributes

467
00:16:31,920 --> 00:16:36,160
for those cattle what you've done is

468
00:16:33,920 --> 00:16:38,959
you've advanced the grade now I said we

469
00:16:36,160 --> 00:16:42,240
were 65% choice and higher maybe 60 as

470
00:16:38,959 --> 00:16:44,320
an industry u and today we're like 85

471
00:16:42,240 --> 00:16:47,440
and so consistent yeah we were used to

472
00:16:44,320 --> 00:16:50,079
be 2% prime now we're 12 to 15% prime

473
00:16:47,440 --> 00:16:52,320
consistently and so we've definitely uh

474
00:16:50,079 --> 00:16:54,000
done that now the spread between cost of

475
00:16:52,320 --> 00:16:55,199
gain and cattle price has helped that

476
00:16:54,000 --> 00:16:57,199
because we've made cattle bigger and

477
00:16:55,199 --> 00:16:58,880
fatter and all that stuff but man what

478
00:16:57,199 --> 00:17:01,040
we probably need to focus on a little

479
00:16:58,880 --> 00:17:03,279
bit as an industry is that yield grading

480
00:17:01,040 --> 00:17:05,280
component uh because again quality and

481
00:17:03,279 --> 00:17:07,280
yield are antagonistic with each other

482
00:17:05,280 --> 00:17:09,679
we're the industry you know us having

483
00:17:07,280 --> 00:17:13,679
you know corn uh in the bunk at you know

484
00:17:09,679 --> 00:17:15,679
450 475 it covers a lot of sins up um

485
00:17:13,679 --> 00:17:16,799
now I think we need to work on you know

486
00:17:15,679 --> 00:17:18,640
probably some of the terminal

487
00:17:16,799 --> 00:17:21,919
characteristics you know the average

488
00:17:18,640 --> 00:17:24,799
daily gain uh feed conversion because if

489
00:17:21,919 --> 00:17:26,319
we start to narrow up

490
00:17:24,799 --> 00:17:27,839
um

491
00:17:26,319 --> 00:17:29,679
we've kind of started to narrow up the

492
00:17:27,839 --> 00:17:31,360
spreads prime spreads not as big as what

493
00:17:29,679 --> 00:17:33,679
it was choice spread's not as big as

494
00:17:31,360 --> 00:17:36,080
what it was but if we start to narrow up

495
00:17:33,679 --> 00:17:39,360
now the spread between cost of gain and

496
00:17:36,080 --> 00:17:41,440
cattle price those efficiencies matter

497
00:17:39,360 --> 00:17:42,559
um and so if you wanted like so so let's

498
00:17:41,440 --> 00:17:44,080
just talk about that for a minute so

499
00:17:42,559 --> 00:17:45,919
then if you allow guys to bring in

500
00:17:44,080 --> 00:17:48,320
cattle that are buckkins skins or

501
00:17:45,919 --> 00:17:49,520
silvers or whatever um terminology you

502
00:17:48,320 --> 00:17:51,039
use there on the different colored

503
00:17:49,520 --> 00:17:52,320
cattle it probably allows them to

504
00:17:51,039 --> 00:17:54,640
probably dig from a different a bigger

505
00:17:52,320 --> 00:17:58,160
pool of of bulls

506
00:17:54,640 --> 00:18:00,880
so efficiency is uh yield pounds are

507
00:17:58,160 --> 00:18:04,320
still king and now we're going to have

508
00:18:00,880 --> 00:18:07,760
them into a harvest facility pounds are

509
00:18:04,320 --> 00:18:11,200
king too agre yield is is a big part of

510
00:18:07,760 --> 00:18:13,280
their bottom line so if and and it's

511
00:18:11,200 --> 00:18:15,919
also a big part of of the cow calf

512
00:18:13,280 --> 00:18:20,880
operation and the stalker operation so

513
00:18:15,919 --> 00:18:23,840
it's one area one efficiency area that

514
00:18:20,880 --> 00:18:26,240
can benefit all segments of the industry

515
00:18:23,840 --> 00:18:29,679
in my mind and and if and I'm not saying

516
00:18:26,240 --> 00:18:32,480
there isn't one bull rotation programs

517
00:18:29,679 --> 00:18:34,400
that have you know they've done a Angus

518
00:18:32,480 --> 00:18:35,919
have done a great job black Angus have

519
00:18:34,400 --> 00:18:38,880
done a great job of having higher

520
00:18:35,919 --> 00:18:42,240
performing genetics too but but we've

521
00:18:38,880 --> 00:18:46,559
changed the industry to to where quality

522
00:18:42,240 --> 00:18:48,720
grade is not really a a big issue as far

523
00:18:46,559 --> 00:18:50,559
as it's pretty easy to make one grade oh

524
00:18:48,720 --> 00:18:51,760
I mean the variation in cattle i mean I

525
00:18:50,559 --> 00:18:55,280
think back to when I was buying fat

526
00:18:51,760 --> 00:18:57,360
cattle even like in 2010 to 12 that time

527
00:18:55,280 --> 00:18:59,840
period i mean I I remember buying a set

528
00:18:57,360 --> 00:19:02,000
of cattle that graded 4% choice and I

529
00:18:59,840 --> 00:19:03,760
thought I was going to get fired uh and

530
00:19:02,000 --> 00:19:04,960
now I mean honestly that same type of

531
00:19:03,760 --> 00:19:07,120
animal is going to grade a heck of a lot

532
00:19:04,960 --> 00:19:10,480
higher than that so the variability has

533
00:19:07,120 --> 00:19:12,240
changed a lot um but you know what we're

534
00:19:10,480 --> 00:19:13,760
50% you'll grade fours and fives right

535
00:19:12,240 --> 00:19:16,559
now probably you know so I mean we've

536
00:19:13,760 --> 00:19:18,400
made these cattle just super fat and you

537
00:19:16,559 --> 00:19:20,240
know we Jared we talked a little bit ago

538
00:19:18,400 --> 00:19:22,080
there's a task force on that right so

539
00:19:20,240 --> 00:19:24,640
understanding yield grade understanding

540
00:19:22,080 --> 00:19:26,960
how that is because man we're so quality

541
00:19:24,640 --> 00:19:28,720
driven you know 15 years ago again we

542
00:19:26,960 --> 00:19:30,960
weren't necessarily quality driven now

543
00:19:28,720 --> 00:19:33,039
we're choice now we're trying to get now

544
00:19:30,960 --> 00:19:34,640
make a choice product and it have the

545
00:19:33,039 --> 00:19:37,120
cutability attributes of that that make

546
00:19:34,640 --> 00:19:38,480
it a lot better too so moving livestock

547
00:19:37,120 --> 00:19:40,320
isn't just about getting animals from

548
00:19:38,480 --> 00:19:41,840
point A to point B it's about doing it

549
00:19:40,320 --> 00:19:43,760
with the care and precision that keeps

550
00:19:41,840 --> 00:19:46,000
your investment safe and sound since

551
00:19:43,760 --> 00:19:47,520
1987 Agar Transportation has been the

552
00:19:46,000 --> 00:19:49,600
name that ranchers across the country

553
00:19:47,520 --> 00:19:51,200
trust with their herds their experienced

554
00:19:49,600 --> 00:19:53,120
drivers understand that your livestock

555
00:19:51,200 --> 00:19:55,039
is your livelihood and they trust each

556
00:19:53,120 --> 00:19:57,039
load like it's their own i've personally

557
00:19:55,039 --> 00:19:58,559
used Agar to move my own livestock and I

558
00:19:57,039 --> 00:20:00,160
can tell you nobody takes better care of

559
00:19:58,559 --> 00:20:01,840
your animals on the road whether you're

560
00:20:00,160 --> 00:20:03,840
moving herd bulls or a full truckload of

561
00:20:01,840 --> 00:20:07,799
cavs give AAR Transportation a call

562
00:20:03,840 --> 00:20:07,799
today that's 2084525011

563
00:20:07,919 --> 00:20:12,559
or visit agar transportation.com for a

564
00:20:10,400 --> 00:20:15,600
quick quote agar Transportation moving

565
00:20:12,559 --> 00:20:17,360
your cattle with care since 1987 u what

566
00:20:15,600 --> 00:20:19,280
do you know about this uh the the task

567
00:20:17,360 --> 00:20:20,480
force on the yield grade component i

568
00:20:19,280 --> 00:20:22,240
think the easiest way to to

569
00:20:20,480 --> 00:20:24,320
compartmentalize that is to say there is

570
00:20:22,240 --> 00:20:25,840
a group of individuals uh from academia

571
00:20:24,320 --> 00:20:29,120
and from the industry that have been

572
00:20:25,840 --> 00:20:30,960
challenged to add the clarity to the

573
00:20:29,120 --> 00:20:32,640
yield equation that we've been really

574
00:20:30,960 --> 00:20:34,799
been missing for the last several

575
00:20:32,640 --> 00:20:36,080
decades so again to your guys' point I

576
00:20:34,799 --> 00:20:38,799
mean we've really done a great job

577
00:20:36,080 --> 00:20:41,039
genetically and then now recently with

578
00:20:38,799 --> 00:20:42,559
genomically enhanced EPDS improving

579
00:20:41,039 --> 00:20:44,720
quality grade to a level that you're

580
00:20:42,559 --> 00:20:47,520
right I mean it's not hard to get really

581
00:20:44,720 --> 00:20:49,440
good cattle to to find good cattle even

582
00:20:47,520 --> 00:20:51,200
from tons of blended pin out of Florida

583
00:20:49,440 --> 00:20:53,120
right you could pull a bunch of Florida

584
00:20:51,200 --> 00:20:55,120
together put them on grass in Kansas and

585
00:20:53,120 --> 00:20:57,520
then uh you'll finish them in somewhere

586
00:20:55,120 --> 00:20:59,600
in Kansas at a feed yard and still have

587
00:20:57,520 --> 00:21:02,080
pretty good results whereas 20 30 years

588
00:20:59,600 --> 00:21:03,679
ago that was a total different story so

589
00:21:02,080 --> 00:21:05,520
um and again on the feed efficiency

590
00:21:03,679 --> 00:21:06,880
piece we've we went down that road

591
00:21:05,520 --> 00:21:08,480
pretty hard and we're still working very

592
00:21:06,880 --> 00:21:10,080
hard on that one so we've we've covered

593
00:21:08,480 --> 00:21:11,840
those two buckets and the last one to

594
00:21:10,080 --> 00:21:15,120
your point is is the yield grade so I

595
00:21:11,840 --> 00:21:17,120
think the the desire from the industry

596
00:21:15,120 --> 00:21:18,320
is to figure out the clarity that needs

597
00:21:17,120 --> 00:21:19,600
to come and you're right I mean when

598
00:21:18,320 --> 00:21:22,320
you're when you're bumping I mean I've

599
00:21:19,600 --> 00:21:24,240
seen plant averages uh especially in

600
00:21:22,320 --> 00:21:27,200
April you know March April May i mean

601
00:21:24,240 --> 00:21:30,240
they'll bump 35 45% yield grade fours

602
00:21:27,200 --> 00:21:32,000
and fives um and we just don't I think

603
00:21:30,240 --> 00:21:35,760
as an industry truly know how to

604
00:21:32,000 --> 00:21:37,919
quantify the losses that come from the

605
00:21:35,760 --> 00:21:39,600
reduced amount of yield that is that is

606
00:21:37,919 --> 00:21:41,520
uh that exists and so until we get

607
00:21:39,600 --> 00:21:43,120
clarity on that we don't know how to

608
00:21:41,520 --> 00:21:45,280
economically figure some of those things

609
00:21:43,120 --> 00:21:47,520
out and so I think um we see the

610
00:21:45,280 --> 00:21:49,679
premiums that come from from a set of

611
00:21:47,520 --> 00:21:52,240
cattle that'll be 95% choice or better

612
00:21:49,679 --> 00:21:54,400
and 40% primes and we we oo and awe

613
00:21:52,240 --> 00:21:56,400
about it and which is great we need to

614
00:21:54,400 --> 00:21:58,640
focus on that still but we can't

615
00:21:56,400 --> 00:22:01,039
understand yet what is lost from the

616
00:21:58,640 --> 00:22:02,799
yield equation we focus in my opinion

617
00:22:01,039 --> 00:22:05,120
too much on dressing percentage and not

618
00:22:02,799 --> 00:22:06,960
enough on what the actual yield equation

619
00:22:05,120 --> 00:22:08,960
should look like so that's what the task

620
00:22:06,960 --> 00:22:10,880
force is is being challenged with and we

621
00:22:08,960 --> 00:22:12,640
hope we we add clarity to that part of

622
00:22:10,880 --> 00:22:15,120
the industry and that that will then

623
00:22:12,640 --> 00:22:17,440
flow back down to individuals that are

624
00:22:15,120 --> 00:22:19,679
using breeds heavily like Charlay and

625
00:22:17,440 --> 00:22:21,760
that rotational cross to Dennis's point

626
00:22:19,679 --> 00:22:24,159
because to be sustainable we need a

627
00:22:21,760 --> 00:22:25,679
maternal component we need a terminal

628
00:22:24,159 --> 00:22:28,000
component and we put them together just

629
00:22:25,679 --> 00:22:30,080
like every other protein's done so if we

630
00:22:28,000 --> 00:22:32,240
can figure out those those yield pieces

631
00:22:30,080 --> 00:22:35,600
it then adds that much more value and

632
00:22:32,240 --> 00:22:37,840
power to breeds like Charlay that uh you

633
00:22:35,600 --> 00:22:40,480
know and for the years I spent running

634
00:22:37,840 --> 00:22:43,840
hard in the feedard space uh working for

635
00:22:40,480 --> 00:22:46,240
Tom there at Top Dollar I I'd want to

636
00:22:43,840 --> 00:22:47,919
talk about you know Red Angus and Black

637
00:22:46,240 --> 00:22:49,760
Angus influenced feeder cattle and all

638
00:22:47,919 --> 00:22:52,000
they wanted to talk about was was

639
00:22:49,760 --> 00:22:53,440
Charlay Black Angus and Charlay Red

640
00:22:52,000 --> 00:22:54,640
Angus influenced i mean there's not a

641
00:22:53,440 --> 00:22:56,080
feed yard in this country that wouldn't

642
00:22:54,640 --> 00:22:57,600
take a good set of those cuz they just

643
00:22:56,080 --> 00:22:59,039
they just clip a coupon and make money

644
00:22:57,600 --> 00:23:00,640
so yeah so if you think about the

645
00:22:59,039 --> 00:23:02,720
incentive and I always I always make the

646
00:23:00,640 --> 00:23:04,320
statement incentive drives outcome um

647
00:23:02,720 --> 00:23:07,039
and the incentive today is to make

648
00:23:04,320 --> 00:23:09,360
cattle big we got to get pounds on them

649
00:23:07,039 --> 00:23:11,200
the byproduct of making cattle big is

650
00:23:09,360 --> 00:23:12,799
like what are you producing like when we

651
00:23:11,200 --> 00:23:14,159
crack the hide off of the cattle and we

652
00:23:12,799 --> 00:23:16,320
or we hang them up and then we crack the

653
00:23:14,159 --> 00:23:18,799
hide off of the cattle and then we look

654
00:23:16,320 --> 00:23:20,480
at that that deal so if we were to lay

655
00:23:18,799 --> 00:23:22,240
them out and go what's the muscle bone

656
00:23:20,480 --> 00:23:24,240
and fat you'd lay it out on three deals

657
00:23:22,240 --> 00:23:25,760
and say from a percentage standpoint i

658
00:23:24,240 --> 00:23:27,679
used to debate this like when I worked

659
00:23:25,760 --> 00:23:30,080
at Cargill and we would say all right

660
00:23:27,679 --> 00:23:32,480
look the cost of gain today is a buck 10

661
00:23:30,080 --> 00:23:34,559
right i'm going to sell them for 240 in

662
00:23:32,480 --> 00:23:36,240
the north right so every day that I add

663
00:23:34,559 --> 00:23:38,559
that to them it's two it's you know I'm

664
00:23:36,240 --> 00:23:39,520
making a$130 a pound right so let's it's

665
00:23:38,559 --> 00:23:42,400
going to tell you to feed them to

666
00:23:39,520 --> 00:23:43,919
infinity but in in in hindsight when you

667
00:23:42,400 --> 00:23:45,360
step back and you crack those cattle

668
00:23:43,919 --> 00:23:47,520
open and you then you break them into

669
00:23:45,360 --> 00:23:49,440
that muscle bone and fat what are you

670
00:23:47,520 --> 00:23:51,600
producing in those incremental spinal

671
00:23:49,440 --> 00:23:54,080
stages right at the beginning it's

672
00:23:51,600 --> 00:23:55,200
probably 70% muscle i'm just throwing

673
00:23:54,080 --> 00:23:56,960
numbers out there i have no idea but

674
00:23:55,200 --> 00:23:58,960
it's a lot of percentage of muscle it's

675
00:23:56,960 --> 00:24:00,799
going to be muscle beef that makes the

676
00:23:58,960 --> 00:24:02,400
composition of the carcass right but I

677
00:24:00,799 --> 00:24:04,000
think in those very very tail ends

678
00:24:02,400 --> 00:24:05,679
you're producing kidney pelvic and heart

679
00:24:04,000 --> 00:24:07,120
fat oh yeah and you're producing ex

680
00:24:05,679 --> 00:24:10,320
external fat that's going to get trimmed

681
00:24:07,120 --> 00:24:12,559
off and then you trim that off

682
00:24:10,320 --> 00:24:16,880
the muscle beef today the carcass is

683
00:24:12,559 --> 00:24:18,320
worth 360 the cutout value is 360 um but

684
00:24:16,880 --> 00:24:20,799
then you break the components of that

685
00:24:18,320 --> 00:24:22,880
cutout out if it's pure fat that pure

686
00:24:20,799 --> 00:24:24,400
fat's probably worth a from a yielded

687
00:24:22,880 --> 00:24:27,279
standpoint we got tallow that's real

688
00:24:24,400 --> 00:24:28,960
high and you got the FTB way to do it

689
00:24:27,279 --> 00:24:31,200
but let's just say the fat is worth if

690
00:24:28,960 --> 00:24:34,080
the muscle's worth 350 a pound the fat's

691
00:24:31,200 --> 00:24:36,880
worth 50 cents a pound okay so we're

692
00:24:34,080 --> 00:24:40,400
adding uh we're we're putting on a pound

693
00:24:36,880 --> 00:24:42,720
of gain that pound of gain cost a$110

694
00:24:40,400 --> 00:24:45,120
it's worth when you buy it from the them

695
00:24:42,720 --> 00:24:47,520
at 250 but what's the packer turning

696
00:24:45,120 --> 00:24:50,320
around and selling it for right the

697
00:24:47,520 --> 00:24:51,440
packer's paying 360 hanging for it and

698
00:24:50,320 --> 00:24:53,279
then they turn around they're going to

699
00:24:51,440 --> 00:24:56,559
sell that fat that incremental fat that

700
00:24:53,279 --> 00:24:59,200
they paid 360 for for 50 cents a pound

701
00:24:56,559 --> 00:25:02,320
right and and so that's the part that I

702
00:24:59,200 --> 00:25:04,240
think if the easiest thing to do is say

703
00:25:02,320 --> 00:25:07,600
I added a pound of weight and it's worth

704
00:25:04,240 --> 00:25:10,240
260 or 240 the hardest thing to do is go

705
00:25:07,600 --> 00:25:14,559
"What is that?" And and and the cattle

706
00:25:10,240 --> 00:25:16,720
are the only thing out there that truly

707
00:25:14,559 --> 00:25:19,039
go that direction

708
00:25:16,720 --> 00:25:21,200
and it's the hardest thing to quantify

709
00:25:19,039 --> 00:25:23,279
right because you can't you can't kill

710
00:25:21,200 --> 00:25:24,880
the same cattle twice you don't know if

711
00:25:23,279 --> 00:25:26,559
there was really fat well what you got

712
00:25:24,880 --> 00:25:28,000
to do is go when we add this incremental

713
00:25:26,559 --> 00:25:29,600
deal and so to your point when you talk

714
00:25:28,000 --> 00:25:31,760
about the yield component of it the

715
00:25:29,600 --> 00:25:33,919
yield grading component the task force

716
00:25:31,760 --> 00:25:35,440
component of it the incentive is to

717
00:25:33,919 --> 00:25:37,360
still overfeed cattle even if they're

718
00:25:35,440 --> 00:25:40,000
50% yield grade force but hopefully now

719
00:25:37,360 --> 00:25:41,760
you know what's in that 240 right yeah i

720
00:25:40,000 --> 00:25:44,480
think I think that you know if you go

721
00:25:41,760 --> 00:25:46,720
back 100 years ago or 50 years ago when

722
00:25:44,480 --> 00:25:48,880
all the fragmentation was done and we

723
00:25:46,720 --> 00:25:51,039
had all these little mom and pop shops

724
00:25:48,880 --> 00:25:52,880
the guy that's buying cattle and selling

725
00:25:51,039 --> 00:25:54,880
meat sat at a desk next to each other

726
00:25:52,880 --> 00:25:56,320
and they went out in the packing plant

727
00:25:54,880 --> 00:25:59,760
and the guy that there was that there

728
00:25:56,320 --> 00:26:01,840
was that that uh that pain point of the

729
00:25:59,760 --> 00:26:04,240
guy at the plant going hey these things

730
00:26:01,840 --> 00:26:05,919
are too fat and then the sales guy

731
00:26:04,240 --> 00:26:08,480
pushing back going I can't do this and

732
00:26:05,919 --> 00:26:10,960
then the procurement guy going okay I'll

733
00:26:08,480 --> 00:26:13,919
give that market signal go back but now

734
00:26:10,960 --> 00:26:16,480
our system's gotten so large that the

735
00:26:13,919 --> 00:26:18,320
procurement team is sitting in a in a

736
00:26:16,480 --> 00:26:20,640
corporate office somewhere very far away

737
00:26:18,320 --> 00:26:22,559
from the packing plant the operations

738
00:26:20,640 --> 00:26:24,480
guys at the plant going "Hey these

739
00:26:22,559 --> 00:26:26,159
things are fat but whatever." And then

740
00:26:24,480 --> 00:26:28,240
you got the sales guys selling some

741
00:26:26,159 --> 00:26:30,400
other product so it's not that you don't

742
00:26:28,240 --> 00:26:32,159
have that you know you know what I'm

743
00:26:30,400 --> 00:26:33,520
saying that conversation going "What

744
00:26:32,159 --> 00:26:35,520
you're paying what I'm paying for

745
00:26:33,520 --> 00:26:37,600
doesn't make sense."

746
00:26:35,520 --> 00:26:39,840
Go ahead i got a question we all go yeah

747
00:26:37,600 --> 00:26:44,080
so you know from my perspective and how

748
00:26:39,840 --> 00:26:46,320
it how this this new uh grid or uh

749
00:26:44,080 --> 00:26:48,240
possibility of sustainable fits me i

750
00:26:46,320 --> 00:26:50,000
work mostly with cow calf guys i also

751
00:26:48,240 --> 00:26:52,320
feed some cattle too so I understand

752
00:26:50,000 --> 00:26:55,120
both sides of it or think I understand

753
00:26:52,320 --> 00:26:58,640
both sides of it but what's relevant to

754
00:26:55,120 --> 00:27:02,799
me is mostly the cow kef guy where where

755
00:26:58,640 --> 00:27:06,799
I need to keep him and her viable in the

756
00:27:02,799 --> 00:27:08,880
industry sustainable if you will and you

757
00:27:06,799 --> 00:27:10,880
know probably one of the sharpest cow

758
00:27:08,880 --> 00:27:12,320
men that I've ever had the pleasure of

759
00:27:10,880 --> 00:27:13,919
being around and I've been around a lot

760
00:27:12,320 --> 00:27:15,679
of them you know he always told me you

761
00:27:13,919 --> 00:27:17,600
take you take a product and make it fit

762
00:27:15,679 --> 00:27:19,919
your environment and it'll take care of

763
00:27:17,600 --> 00:27:21,840
you in the next environment and that was

764
00:27:19,919 --> 00:27:23,600
very true i mean he was running a a

765
00:27:21,840 --> 00:27:25,440
pink-nosed purebred Charlay that he

766
00:27:23,600 --> 00:27:28,720
retained ownership in getting them to

767
00:27:25,440 --> 00:27:30,720
grade 80 some percent as keeds so I

768
00:27:28,720 --> 00:27:33,360
think I think all this has to have some

769
00:27:30,720 --> 00:27:36,080
common sense to it in every segment a

770
00:27:33,360 --> 00:27:38,640
lot of times we're not able to control

771
00:27:36,080 --> 00:27:40,640
what happens after it leaves the cow

772
00:27:38,640 --> 00:27:44,000
side of it so we build the best product

773
00:27:40,640 --> 00:27:45,919
we can that's got the most marketability

774
00:27:44,000 --> 00:27:47,600
but I would also include in there that

775
00:27:45,919 --> 00:27:50,799
we got to throw some common sense in

776
00:27:47,600 --> 00:27:55,039
with it and that that char red or black

777
00:27:50,799 --> 00:27:56,880
angus cross has a bigger window to

778
00:27:55,039 --> 00:27:59,600
manage i mean you can manage if you're

779
00:27:56,880 --> 00:28:02,000
fighting the market or or or in in

780
00:27:59,600 --> 00:28:03,520
today's case you're just making them big

781
00:28:02,000 --> 00:28:05,600
because that's the only way these cattle

782
00:28:03,520 --> 00:28:07,919
are working for them on the other end

783
00:28:05,600 --> 00:28:10,399
because of uh you got to make them big

784
00:28:07,919 --> 00:28:12,559
and and and the industry is calling for

785
00:28:10,399 --> 00:28:15,440
us to make them big now because you know

786
00:28:12,559 --> 00:28:18,159
tight supplies we're not that far behind

787
00:28:15,440 --> 00:28:20,320
in in total pounds from previous years

788
00:28:18,159 --> 00:28:23,039
but we're just making them bigger so you

789
00:28:20,320 --> 00:28:25,440
put yourself in a position yield we we

790
00:28:23,039 --> 00:28:28,240
we could anticipated it was coming a

791
00:28:25,440 --> 00:28:30,640
couple years ago those people that are

792
00:28:28,240 --> 00:28:32,480
still doing a two or three breed

793
00:28:30,640 --> 00:28:33,760
rotation with their Charlays and make

794
00:28:32,480 --> 00:28:35,760
building their own replacements they're

795
00:28:33,760 --> 00:28:37,760
in the driver's seat now they're selling

796
00:28:35,760 --> 00:28:39,840
pounds they're selling a product that

797
00:28:37,760 --> 00:28:42,720
that you can manage different and I

798
00:28:39,840 --> 00:28:44,960
think management is is a factor that we

799
00:28:42,720 --> 00:28:47,679
don't measure scientifically

800
00:28:44,960 --> 00:28:50,080
um but management is a big part of the

801
00:28:47,679 --> 00:28:53,520
final outcome too you know I can take I

802
00:28:50,080 --> 00:28:55,919
can take a set of about anything um

803
00:28:53,520 --> 00:28:57,360
breed wise and if I manage them right

804
00:28:55,919 --> 00:29:00,000
I'm going to put them at least in a

805
00:28:57,360 --> 00:29:01,679
pretty high percentage quality grade if

806
00:29:00,000 --> 00:29:05,760
I'm managing them even better I'm going

807
00:29:01,679 --> 00:29:07,840
to make them yield so I think from from

808
00:29:05,760 --> 00:29:10,480
a cow cave side from the start of the

809
00:29:07,840 --> 00:29:12,799
production line I think this is putting

810
00:29:10,480 --> 00:29:15,279
them in a position to really be in the

811
00:29:12,799 --> 00:29:17,520
driver's seat both from their

812
00:29:15,279 --> 00:29:20,080
perspective and then for every segment

813
00:29:17,520 --> 00:29:21,039
of the industry yeah you bet you bet so

814
00:29:20,080 --> 00:29:22,880
Jared what were you going to say a

815
00:29:21,039 --> 00:29:25,360
second ago yeah you just just listened

816
00:29:22,880 --> 00:29:27,200
to you talk I I kind of had just some

817
00:29:25,360 --> 00:29:29,279
questions pop up in my head you know the

818
00:29:27,200 --> 00:29:30,640
the there's several hamsters up there

819
00:29:29,279 --> 00:29:32,960
when the wheels get to go and they're

820
00:29:30,640 --> 00:29:34,640
all kind of in different directions as

821
00:29:32,960 --> 00:29:36,880
long as they all go the same way no they

822
00:29:34,640 --> 00:29:39,520
don't and they aren't the same speed

823
00:29:36,880 --> 00:29:41,760
either so it it can be kind of confusing

824
00:29:39,520 --> 00:29:46,000
at times but I wonder you know in our in

825
00:29:41,760 --> 00:29:50,159
our in our as we have strived as an

826
00:29:46,000 --> 00:29:52,399
industry to you know chase uh trust of

827
00:29:50,159 --> 00:29:53,279
the consumer by by putting a product in

828
00:29:52,399 --> 00:29:54,240
front of them that they really wanted

829
00:29:53,279 --> 00:29:56,000
because at the end of the day we're in

830
00:29:54,240 --> 00:29:57,520
the food business right whether we're

831
00:29:56,000 --> 00:29:58,480
you know we we love breeding cattle and

832
00:29:57,520 --> 00:29:59,840
we're passionate about it because that's

833
00:29:58,480 --> 00:30:01,840
what we love to do but we're still in

834
00:29:59,840 --> 00:30:05,120
the food business and so we've we've

835
00:30:01,840 --> 00:30:06,640
built trust because we focused on um you

836
00:30:05,120 --> 00:30:08,240
know the product and the endpoint and

837
00:30:06,640 --> 00:30:10,880
and so to to listen to you talk through

838
00:30:08,240 --> 00:30:12,559
that scenario i wonder what you know so

839
00:30:10,880 --> 00:30:14,880
we haven't had a lot of motivation to

840
00:30:12,559 --> 00:30:16,720
solve the yield issue till now it's

841
00:30:14,880 --> 00:30:19,039
coming but is it because it's been so

842
00:30:16,720 --> 00:30:21,120
easy and there's such a huge demand for

843
00:30:19,039 --> 00:30:23,440
grind in this country that because of

844
00:30:21,120 --> 00:30:25,120
the trimmings and because that fat can

845
00:30:23,440 --> 00:30:27,520
go out and we can blend it and so the

846
00:30:25,120 --> 00:30:29,360
fact that they can bring in um you know

847
00:30:27,520 --> 00:30:31,440
cow meat etc blended to make that grind

848
00:30:29,360 --> 00:30:33,440
and we eat like how many hamburgers a

849
00:30:31,440 --> 00:30:35,279
day in this country i mean is that

850
00:30:33,440 --> 00:30:36,240
something that's maybe covered this up a

851
00:30:35,279 --> 00:30:38,399
little bit i don't know it just popped

852
00:30:36,240 --> 00:30:40,640
in my head that be I mean how many how

853
00:30:38,399 --> 00:30:42,080
many pounds of grind so if you go to

854
00:30:40,640 --> 00:30:43,919
other countries they don't they don't

855
00:30:42,080 --> 00:30:45,200
feed cattle as hard as we do obviously

856
00:30:43,919 --> 00:30:46,559
they don't have the grain base that we

857
00:30:45,200 --> 00:30:48,799
do and they don't produce the fat that

858
00:30:46,559 --> 00:30:50,399
we do uh so it ends up making us you

859
00:30:48,799 --> 00:30:51,600
know bring it in and people like fat i

860
00:30:50,399 --> 00:30:53,679
mean my favorite cut we're sitting here

861
00:30:51,600 --> 00:30:55,120
at Cooper's Barbecue and they offered

862
00:30:53,679 --> 00:30:57,360
brisket on the deal for free and I went

863
00:30:55,120 --> 00:30:59,360
and bought a short rib cuz it's 50% fat

864
00:30:57,360 --> 00:31:01,039
and that's I'm a fat dude right so

865
00:30:59,360 --> 00:31:03,360
anyway that's that's what people like

866
00:31:01,039 --> 00:31:05,120
and so yeah to that point absolutely but

867
00:31:03,360 --> 00:31:06,640
I think that we're truly subsidizing

868
00:31:05,120 --> 00:31:09,679
that hamburger if you really think about

869
00:31:06,640 --> 00:31:10,880
it um with import meat that's cheaper

870
00:31:09,679 --> 00:31:13,039
than what we're having to pay here

871
00:31:10,880 --> 00:31:15,279
that's what I was getting at is is the

872
00:31:13,039 --> 00:31:16,799
50 cents is the is the discount that

873
00:31:15,279 --> 00:31:18,320
they're paying for that fat after

874
00:31:16,799 --> 00:31:20,000
they're trimming that carcass out but

875
00:31:18,320 --> 00:31:22,080
because they bring in that import meat

876
00:31:20,000 --> 00:31:24,559
it it raises the value it raises overall

877
00:31:22,080 --> 00:31:26,880
value because we have so much demand for

878
00:31:24,559 --> 00:31:28,399
grind and hamburgers it kind of washes i

879
00:31:26,880 --> 00:31:29,840
don't know yeah know what's funny i mean

880
00:31:28,399 --> 00:31:32,399
you talk about the blend between the

881
00:31:29,840 --> 00:31:34,320
hamburgers is like if you go to any food

882
00:31:32,399 --> 00:31:37,120
service restaurant your your hamburger

883
00:31:34,320 --> 00:31:38,399
patties are like a 73 mhm um and then

884
00:31:37,120 --> 00:31:40,159
what's everybody want when they go home

885
00:31:38,399 --> 00:31:41,519
when they go buy an 85 because they feel

886
00:31:40,159 --> 00:31:43,679
fat if they're pulling up there and

887
00:31:41,519 --> 00:31:45,200
getting the 73s or something like that

888
00:31:43,679 --> 00:31:46,480
we cook out the water on the leaner

889
00:31:45,200 --> 00:31:48,799
stuff and we cook out the fat on the

890
00:31:46,480 --> 00:31:50,559
fatter stuff but no to your absolutely

891
00:31:48,799 --> 00:31:52,720
to your point I mean the consumer in the

892
00:31:50,559 --> 00:31:54,640
US likes that uh the consumer in the US

893
00:31:52,720 --> 00:31:56,320
is there but I mean from a dollars and

894
00:31:54,640 --> 00:31:58,320
cents standpoint I think we've gotten

895
00:31:56,320 --> 00:32:01,120
too far past the deal we've been in the

896
00:31:58,320 --> 00:32:03,120
situation before back in 15 and 16 we

897
00:32:01,120 --> 00:32:04,640
had the same economic signal out there

898
00:32:03,120 --> 00:32:06,960
now the market prices were a little bit

899
00:32:04,640 --> 00:32:09,360
different but we had super cheap corn we

900
00:32:06,960 --> 00:32:10,880
had really high cattle we overfed cattle

901
00:32:09,360 --> 00:32:12,799
it allowed us to do that during this

902
00:32:10,880 --> 00:32:15,760
time period and then what what'll happen

903
00:32:12,799 --> 00:32:18,880
though in my mind um is you'll get to a

904
00:32:15,760 --> 00:32:20,399
point at where we have more equilibrium

905
00:32:18,880 --> 00:32:22,399
as far as the demand and the supply

906
00:32:20,399 --> 00:32:24,000
cattle today it's too it's way out there

907
00:32:22,399 --> 00:32:26,480
right we got too many shackles not

908
00:32:24,000 --> 00:32:28,240
enough cattle that that'll ride itself i

909
00:32:26,480 --> 00:32:30,240
mean the packer margin is very very

910
00:32:28,240 --> 00:32:32,080
tough and then so the ones that start to

911
00:32:30,240 --> 00:32:34,399
really understand the cutability

912
00:32:32,080 --> 00:32:36,480
attributes and and really it's not the

913
00:32:34,399 --> 00:32:39,919
cutability attributes it's what am I

914
00:32:36,480 --> 00:32:41,679
paying for this stuff and this is the

915
00:32:39,919 --> 00:32:44,480
only industry really as I think through

916
00:32:41,679 --> 00:32:46,559
it that doesn't know what when they're

917
00:32:44,480 --> 00:32:48,640
buying that animal it's all a prediction

918
00:32:46,559 --> 00:32:50,080
on what the value is going to be i mean

919
00:32:48,640 --> 00:32:51,279
you go into any other industry the

920
00:32:50,080 --> 00:32:52,880
lumber industry and things like that

921
00:32:51,279 --> 00:32:55,120
they buy wood there or they buy these

922
00:32:52,880 --> 00:32:57,679
logs they know and they can analyze it

923
00:32:55,120 --> 00:33:00,880
we don't know we we single trade cattle

924
00:32:57,679 --> 00:33:03,840
or double trait we go yield quality

925
00:33:00,880 --> 00:33:05,760
grade and then we start to measure you

926
00:33:03,840 --> 00:33:08,240
know fat thickness and ribeye area

927
00:33:05,760 --> 00:33:10,640
compared to a standard to get that yield

928
00:33:08,240 --> 00:33:12,240
grade component but man I'll just tell

929
00:33:10,640 --> 00:33:14,080
you this anytime that I've ever been at

930
00:33:12,240 --> 00:33:15,679
a packing plant I sit there and I just

931
00:33:14,080 --> 00:33:17,440
look at carcasses and I try to

932
00:33:15,679 --> 00:33:19,519
understand it and I cut my teeth in meat

933
00:33:17,440 --> 00:33:21,279
judging and trying to understand what's

934
00:33:19,519 --> 00:33:23,840
the value of it and then I've boned

935
00:33:21,279 --> 00:33:25,840
cattle myself uh and it had not in any

936
00:33:23,840 --> 00:33:27,519
recent time but I've I've boned cattle

937
00:33:25,840 --> 00:33:29,279
myself and then you go and lay it out

938
00:33:27,519 --> 00:33:30,880
there like I said a pile of muscle a

939
00:33:29,279 --> 00:33:33,279
pile of bone and a pile of fat the

940
00:33:30,880 --> 00:33:36,000
muscles worth a lot of money today we're

941
00:33:33,279 --> 00:33:38,960
not discounting cattle that much mhm

942
00:33:36,000 --> 00:33:41,120
because to Dennis's point earlier he was

943
00:33:38,960 --> 00:33:43,120
talking about yield is the driver and

944
00:33:41,120 --> 00:33:44,880
pounds are the driver pounds are

945
00:33:43,120 --> 00:33:47,039
definitely the driver you could sell

946
00:33:44,880 --> 00:33:49,679
cattle today at a discount because you

947
00:33:47,039 --> 00:33:52,240
overfed them and it still makes more

948
00:33:49,679 --> 00:33:54,720
sense to to overfeed them because the

949
00:33:52,240 --> 00:33:57,120
economics incentive the roll back's

950
00:33:54,720 --> 00:33:59,200
there right and so the beneficiary of

951
00:33:57,120 --> 00:34:02,159
that in my opinion Dennis is the rancher

952
00:33:59,200 --> 00:34:03,760
today because the feedard has done he's

953
00:34:02,159 --> 00:34:07,519
he's said "All right look this is what I

954
00:34:03,760 --> 00:34:09,760
can pay for the cattle i can pay more

955
00:34:07,519 --> 00:34:12,960
because the markets the the the

956
00:34:09,760 --> 00:34:15,119
component of the cost of gain is so

957
00:34:12,960 --> 00:34:16,399
small from a feed cost standpoint that

958
00:34:15,119 --> 00:34:18,800
they're putting it back into the feeder

959
00:34:16,399 --> 00:34:20,000
cattle so I think as we move forward

960
00:34:18,800 --> 00:34:21,200
here the ones that the people that need

961
00:34:20,000 --> 00:34:22,960
to understand it is like all right how

962
00:34:21,200 --> 00:34:24,960
do I make the animal more efficient

963
00:34:22,960 --> 00:34:26,720
because from a competing protein

964
00:34:24,960 --> 00:34:29,119
standpoint I think those other proteins

965
00:34:26,720 --> 00:34:30,320
have done a a good job i'm not going to

966
00:34:29,119 --> 00:34:31,760
say a better job but they've done a good

967
00:34:30,320 --> 00:34:34,399
we we've we've definitely been in the

968
00:34:31,760 --> 00:34:37,040
quality attribute of it um from a beef

969
00:34:34,399 --> 00:34:38,320
standpoint because honestly there's not

970
00:34:37,040 --> 00:34:41,440
very many of us that'll sit down and

971
00:34:38,320 --> 00:34:44,560
enjoy a pork chop we like we like the

972
00:34:41,440 --> 00:34:46,560
sausage but it's you know 30% fat like

973
00:34:44,560 --> 00:34:48,800
it's all fat give me some pork belly

974
00:34:46,560 --> 00:34:50,800
buddy so but it it's a longer process

975
00:34:48,800 --> 00:34:52,960
for us to make a change i mean we're

976
00:34:50,800 --> 00:34:53,919
we're two and a half times probably

977
00:34:52,960 --> 00:34:55,119
longer than that i think it's longer

978
00:34:53,919 --> 00:34:56,720
than that cuz you have generational

979
00:34:55,119 --> 00:34:58,960
mindset

980
00:34:56,720 --> 00:35:02,400
but well even gestation wise I'm saying

981
00:34:58,960 --> 00:35:03,920
though you know we it generational

982
00:35:02,400 --> 00:35:05,680
Yeah not going to put a limousine on my

983
00:35:03,920 --> 00:35:07,200
cows because my grandpa did it and it

984
00:35:05,680 --> 00:35:08,640
didn't work or hey I'm going to put all

985
00:35:07,200 --> 00:35:10,960
limousines on there whatever you know

986
00:35:08,640 --> 00:35:13,920
I'm not trying to pick on breeds but uh

987
00:35:10,960 --> 00:35:15,599
it it it and it's hard

988
00:35:13,920 --> 00:35:17,599
I think in the other in the other

989
00:35:15,599 --> 00:35:20,160
industries that that the the life cycle

990
00:35:17,599 --> 00:35:22,000
of them so short and and the

991
00:35:20,160 --> 00:35:24,880
environment's controlled in the pork and

992
00:35:22,000 --> 00:35:27,280
the poultry industry right y um ours is

993
00:35:24,880 --> 00:35:28,560
so different you can't if you're in you

994
00:35:27,280 --> 00:35:30,000
know in the southeast it's going to be

995
00:35:28,560 --> 00:35:31,119
hard for you to run Angus cows and if

996
00:35:30,000 --> 00:35:32,160
you're in the northwest it's going to be

997
00:35:31,119 --> 00:35:33,680
hard for you to

998
00:35:32,160 --> 00:35:35,440
you know anything with kind of humps or

999
00:35:33,680 --> 00:35:38,000
you know anything thin hided so I think

1000
00:35:35,440 --> 00:35:39,280
it's all geographical driven but no I

1001
00:35:38,000 --> 00:35:41,760
think those conversations have been

1002
00:35:39,280 --> 00:35:43,839
awesome and um you guys I appreciate you

1003
00:35:41,760 --> 00:35:45,839
being on here for sure i know Ty

1004
00:35:43,839 --> 00:35:49,200
definitely missed out this uh this

1005
00:35:45,839 --> 00:35:51,119
episode getting off here but Ty might be

1006
00:35:49,200 --> 00:35:53,839
one of the

1007
00:35:51,119 --> 00:35:55,839
best yeah Tai's right over here we just

1008
00:35:53,839 --> 00:35:58,560
didn't have four chairs and we he was uh

1009
00:35:55,839 --> 00:36:00,400
he was the one we booted him out of this

1010
00:35:58,560 --> 00:36:02,000
deal but I appreciate you guys getting

1011
00:36:00,400 --> 00:36:03,200
on here this week i mean it's Do you

1012
00:36:02,000 --> 00:36:04,720
have any other closing comments you want

1013
00:36:03,200 --> 00:36:06,400
to say man I don't think so i enjoyed

1014
00:36:04,720 --> 00:36:08,400
this thanks for having me enjoyed the

1015
00:36:06,400 --> 00:36:11,359
sale always enjoy catching up with

1016
00:36:08,400 --> 00:36:13,359
Dennis and and and well the crew here

1017
00:36:11,359 --> 00:36:15,839
cuz there's a lot of years we spent uh

1018
00:36:13,359 --> 00:36:18,320
kind of in the same space right so um

1019
00:36:15,839 --> 00:36:20,320
but no I I I I I think I appreciate your

1020
00:36:18,320 --> 00:36:21,839
opportunity to to come hang out with you

1021
00:36:20,320 --> 00:36:23,200
guys and talk about this stuff cuz we're

1022
00:36:21,839 --> 00:36:24,640
all we're all passionate about the

1023
00:36:23,200 --> 00:36:26,800
industry and so just talking about it's

1024
00:36:24,640 --> 00:36:28,720
a lot of fun for me and and I do think

1025
00:36:26,800 --> 00:36:30,960
it's important to educate the industry

1026
00:36:28,720 --> 00:36:33,760
and I and I not only on the the things

1027
00:36:30,960 --> 00:36:35,040
like the the the yield task force which

1028
00:36:33,760 --> 00:36:37,119
we hope is going to bring about some

1029
00:36:35,040 --> 00:36:39,680
some needed change but also with this

1030
00:36:37,119 --> 00:36:41,920
new USDA live animal spec update it

1031
00:36:39,680 --> 00:36:43,280
impacts a lot of ranchers a lot of men a

1032
00:36:41,920 --> 00:36:46,320
lot of women all up down the supply

1033
00:36:43,280 --> 00:36:48,800
chain and and It could uh be something

1034
00:36:46,320 --> 00:36:50,400
that helps uh you know as we go through

1035
00:36:48,800 --> 00:36:51,760
this tight supply of the next two or

1036
00:36:50,400 --> 00:36:53,920
three years and we have some new packing

1037
00:36:51,760 --> 00:36:55,119
plants come online it might be the one

1038
00:36:53,920 --> 00:36:56,720
thing that saves them instead of

1039
00:36:55,119 --> 00:36:58,400
competing only for those black heighted

1040
00:36:56,720 --> 00:37:00,400
cattle that they have to that they used

1041
00:36:58,400 --> 00:37:02,320
to have to force into that that box now

1042
00:37:00,400 --> 00:37:04,000
they have a bigger pool of cattle to

1043
00:37:02,320 --> 00:37:05,440
maybe scale out and and make their

1044
00:37:04,000 --> 00:37:07,280
business a little more robust from that

1045
00:37:05,440 --> 00:37:09,119
standpoint and get through the next few

1046
00:37:07,280 --> 00:37:11,440
years because we do need diversity in

1047
00:37:09,119 --> 00:37:14,240
the packing space right so I think we

1048
00:37:11,440 --> 00:37:16,800
need to be conscientious of of ways that

1049
00:37:14,240 --> 00:37:18,400
we can as an industry help them survive

1050
00:37:16,800 --> 00:37:20,640
yeah you bet no I think all those things

1051
00:37:18,400 --> 00:37:21,920
are very very important and I mean like

1052
00:37:20,640 --> 00:37:23,359
always we're trying to get some

1053
00:37:21,920 --> 00:37:24,560
information out there to you guys and

1054
00:37:23,359 --> 00:37:26,400
really stimulate thought and

1055
00:37:24,560 --> 00:37:27,920
conversation so if y'all ever have any

1056
00:37:26,400 --> 00:37:30,240
questions or something just reach out to

1057
00:37:27,920 --> 00:37:32,079
us uh whether it's on Facebook or any

1058
00:37:30,240 --> 00:37:34,160
kind of social media platform we can get

1059
00:37:32,079 --> 00:37:36,160
you connected with Jared or or uh or

1060
00:37:34,160 --> 00:37:37,760
Dennis or myself or Ty on any of these

1061
00:37:36,160 --> 00:37:39,680
things if you guys have any topics you

1062
00:37:37,760 --> 00:37:41,280
want to hear about uh dang sure let us

1063
00:37:39,680 --> 00:37:42,720
know we can do that or have any interest

1064
00:37:41,280 --> 00:37:44,560
on getting on here we're trying to get

1065
00:37:42,720 --> 00:37:46,720
like a diverse audience to get onto this

1066
00:37:44,560 --> 00:37:48,000
deal um and just like I said we we want

1067
00:37:46,720 --> 00:37:49,440
to make sure that we're it's more

1068
00:37:48,000 --> 00:37:51,280
educational than anything else and you

1069
00:37:49,440 --> 00:37:53,760
kind of learn something from it so uh

1070
00:37:51,280 --> 00:37:55,440
appreciate everybody listening uh thanks

1071
00:37:53,760 --> 00:37:57,760
for getting on the live act we live it

1072
00:37:55,440 --> 00:37:59,839
podcast again casey Mabry here uh

1073
00:37:57,760 --> 00:38:01,280
usually I got Ty this time I got Dennis

1074
00:37:59,839 --> 00:38:03,760
and that's that's a lot better for this

1075
00:38:01,280 --> 00:38:05,680
one but uh like and subscribe your uh on

1076
00:38:03,760 --> 00:38:06,880
the on the social media uh because

1077
00:38:05,680 --> 00:38:09,119
that's the first time that I've ever

1078
00:38:06,880 --> 00:38:11,359
said that but uh again if you guys have

1079
00:38:09,119 --> 00:38:14,680
any questions whatsoever let us know

1080
00:38:11,359 --> 00:38:14,680
have a great

1081
00:38:16,860 --> 00:38:20,560
[Music]

1082
00:38:18,000 --> 00:38:20,560
battling in