Back to Basics #9: Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First

Segmentation is one of the most powerful things you can do when it comes to email marketing. But there are so many different groups of customers to think about when you're just getting started. So here are 3 groups of customers you should consider from the very beginning. Because the more specific you can get in your email campaigns, the better they're going to convert – which means more $.

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Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.