Build & Launch

What happens when someone launches the same product as you, at the same time?

Show Notes

I called a competitor on the phone.
There's always this worry that someone with the same idea is going to launch at the same time, and they're going to steal all of our thunder.
Join Justin Jackson as he talks with Kiki Schirr about not getting discouraged when competitors pop up.
It's kind of like showing up to a party and you're wearing the same dress as someone else.
This week's Build & Launch project

This is also the mid-week check-up for the second product we're building live on the show: a fully functional web application. In this episode you'll hear from my partner in crime, Marty Dill: will we be able to launch this side-project (working only in our spare time) on Thursday?

You can see the website here:

Show Notes
Podcast hosting provided by

Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company,, with my friend Jon Buda! If you want to hear what I'm up to now go to

Creators & Guests

Justin Jackson
⚡ Interested in bootstrapping, podcasting, calm companies, business ethics🎙️ Co-founder of @transistorfm (podcast hosting)

What is Build & Launch?

A weekly podcast focused on shipping small projects.

Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.