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When you’re starting to sell products online, you might wonder whether you should you sell on your own ecommerce or stick with more established “brand name” retail platforms that have a wide reach. Ecommerce veteran Luke Peters says the big marketplaces are the way to go for several reasons. But he often recommends that his clients avoid the biggest one – Amazon – and goes into detail why it’s not a great fit for many startups.
The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.