Retail Remix

Changing consumer behaviors and the impact of shopping holidays like Prime Day are encouraging marketing teams to rethink the traditional holiday calendar.

In fact, Julie Van Ullen of Rakuten Rewards believes that brands need to look at holidays, promotions and rewards initiatives through an integrated and holistic calendar. During this episode of Retail Remix, she shares her perspectives on how marketing teams need to evolve.

Show Notes

Changing consumer behaviors and the impact of shopping holidays like Prime Day are encouraging marketing teams to rethink the traditional holiday calendar.  
 
In fact, Julie Van Ullen of Rakuten Rewards believes that brands need to look at holidays, promotions and rewards initiatives through an integrated and holistic calendar. During this episode of Retail Remix, she shares her perspectives on how marketing teams need to evolve. Listen to learn:  
  • How inflation and economic volatility are shifting consumer behaviors;  
  • Why shopping holidays like Prime Day are elongating the holiday season and affecting the influence of traditional holidays;  
  • Who should collaborate to align on a comprehensive marketing strategy that spans offers, rewards and loyalty initiatives; and  
  • How to use data to power decision-making.  
     
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.