Choice Hacking: The Marketing Psychology Podcast

Tesla wasn't the first company to make an electric car (that honor belongs to Porsche whose first car, built in 1898, was an electric-gas hybrid vehicle). But it was the first company to make an electric car - for lack of a better term - sexy.

Their rise has been rapid, unconventional, and often times controversial, but they managed to lead the automotive industry further down the path to electric adoption than any other brand (and created billions in shareholder value along the way).

Unsurprisingly, they used psychology and behavioral science to get there - knowingly or not.

Join me today as I unpack the history of Tesla, its innovative marketing approaches, and how understanding customer psychology made it a hit.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener