Marketing News Canada

The one where Ted chats with Erik from Vail Resorts about:

  • Turning Whistler into a global brand
  • His early entrepreneurial days in Mont Tremblant starting a white water rafting business
  • E-comm & Reservations: what's changed and what remains the same
  • The Vancouver 2010 Winter Olympics
  • His experience at VAIL and how to scale brand experience
  • His favourite book if he were ever trapped in a deserted ski cabin


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Website - http://www.vailresorts.com/Corp/index.aspx



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What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com