Can Taste Be Taught? Crack It in an Hour
What makes someone have "good taste"? Is it something you're born with, or can it actually be learned?
In this episode, Simon, Jesse, and Roman are joined by special guest Owen Williams to tackle one of the most elusive questions in creative culture: Can Taste Be Taught?
They explore what "taste" even means—is it personal preference, aesthetic judgment, or something deeper? They debate whether taste comes from exposure, environment, confidence, or lived experience. And they wrestle with some genuinely complicated ideas:
• The difference between taste, expertise, and craft
• Why the story behind a creative decision matters more than the output itself
• How AI is redefining why human discernment will be our greatest differentiator
• Whether teaching taste is actually teaching a process rather than a result • Why exposure to diverse experiences—not just "high art"—builds better taste
Did they Crack It? Listen to find out!
What is Crack It In An Hour?
Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it.