The Secret Sauce to $80M Bootstrapped - with AppSumo's Noah Kagan

This week on How To Win: Noah Kagan of AppSumo, a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bootstrapped to over $80 million in revenue. You’ll hear insights on scaling business by focusing on what works, the importance of staying true to your core values, and the strategy behind AppSumo's success. Discover how AppSumo thrived where others didn't and why focusing on the customer always pays off. Find out how AppSumo navigates competition and continues to grow by doubling down on effective strategies​​.

Key Points:

1. [00:03:36] "How does AppSumo compete with lower prices?"
2. [00:08:33] "How did strategic choices evolve with growth?"
3. [00:10:57] "How does focusing on what works help?"
4. [00:14:42] "Do cheaper products lead to higher sales?"
5. [00:15:18] "Why focus on solopreneurs despite challenges?"
6. [00:19:30] "Key to AppSumo's successful marketing strategy?"

Mentioned:

Noah Kagan

AppSumo
Noah Kagan's X

My Links:

Twitter / X

LinkedIn

Website

Wynter

Speero

CXL

Creators & Guests

PL

Host

Peep Laja

Founder @ Wynter, CXL, Speero. B2B strategy. Messaging. Host of How to Win podcast.

What is How to Win podcast with Peep Laja?

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.