WEBVTT 1 00:00:04.880 --> 00:00:06.260 CINC Marketing: Oh, everybody. 2 00:00:06.940 --> 00:00:08.750 CINC Marketing: I've gotta fade that out. 3 00:00:10.870 --> 00:00:12.310 CINC Marketing: It's catchy, though. 4 00:00:12.760 --> 00:00:15.040 James Terry: It does make me want to dance. 5 00:00:15.040 --> 00:00:18.720 CINC Marketing: Welcome to Office Hours, episode 14. 6 00:00:19.300 --> 00:00:20.960 CINC Marketing: Some said we'd never make it. 7 00:00:22.650 --> 00:00:25.509 CINC Marketing: While everybody's coming in, go ahead and, 8 00:00:25.920 --> 00:00:28.260 CINC Marketing: Tell us where you're joining from. 9 00:00:28.610 --> 00:00:30.300 CINC Marketing: And what the weather's like. 10 00:00:30.660 --> 00:00:33.710 CINC Marketing: Where you're at, it's, it's a rainy day. 11 00:00:33.870 --> 00:00:35.950 Tamara Ward: Rainy here in Atlanta, yep. 12 00:00:36.190 --> 00:00:37.369 CINC Marketing: You're in Atlanta. 13 00:00:38.120 --> 00:00:40.619 CINC Marketing: Oh, I jumped the gun on James. 14 00:00:42.230 --> 00:00:44.670 CINC Marketing: Marietta, look, Jason… even listened. 15 00:00:44.920 --> 00:00:49.489 CINC Marketing: James, we've talked about… Listening to understand. 16 00:00:50.990 --> 00:00:53.470 CINC Marketing: That was on last month's episode. 17 00:00:54.230 --> 00:00:56.180 James Terry: There was… we didn't talk about that. 18 00:00:56.180 --> 00:00:57.200 CINC Marketing: with Sarah. 19 00:00:57.980 --> 00:01:01.600 CINC Marketing: If you guys don't know, this is a podcast, that's why I have the huge mic. 20 00:01:03.460 --> 00:01:04.410 CINC Marketing: That's pretty fancy. 21 00:01:05.600 --> 00:01:05.940 CINC Marketing: I was. 22 00:01:05.940 --> 00:01:06.759 James Terry: Is it… 23 00:01:06.760 --> 00:01:09.279 CINC Marketing: the city of Woodstock, because they heard about. 24 00:01:09.280 --> 00:01:09.820 James Terry: Whatever… 25 00:01:09.820 --> 00:01:10.350 CINC Marketing: God. 26 00:01:11.450 --> 00:01:15.400 James Terry: Is it ever not 75 and sunny in Jupiter, Florida? I think that's, like… 27 00:01:15.670 --> 00:01:18.380 James Terry: Just the… the year-round constant town. 28 00:01:19.130 --> 00:01:21.620 James Terry: It's just perfect in paradise. 29 00:01:21.820 --> 00:01:24.180 CINC Marketing: Hoggy, but a warm 21. 30 00:01:27.630 --> 00:01:28.459 CINC Marketing: Alright, well… 31 00:01:28.460 --> 00:01:30.510 James Terry: That is something. 32 00:01:30.810 --> 00:01:36.869 CINC Marketing: Everyone is warm, yeah. Orlando. So Orlando's on the chat. Orlando from our support team. 33 00:01:37.020 --> 00:01:38.310 CINC Marketing: Thank you, sir. 34 00:01:38.750 --> 00:01:40.040 Tamara Ward: France, thanks, Orlando. 35 00:01:40.040 --> 00:01:45.860 CINC Marketing: Yeah, I guess we could go ahead and get started here. So this is Office Hours, episode 14. 36 00:01:46.190 --> 00:01:52.329 CINC Marketing: If you are not looking for that, you're auditing the wrong class, so please be sure to 37 00:01:53.010 --> 00:01:54.599 CINC Marketing: Check your syllabus. 38 00:01:54.930 --> 00:02:02.090 CINC Marketing: We do have a great guest today, Tamara Ward from the, the training side. 39 00:02:02.410 --> 00:02:04.679 Tamara Ward: Hello, thank you for having me. 40 00:02:04.900 --> 00:02:09.759 CINC Marketing: Yeah, but before we, introduce Tamara, Formally. 41 00:02:10.259 --> 00:02:15.209 CINC Marketing: I have to introduce, my co-host. I'm Harry Kerbo, I don't know that I said that. 42 00:02:15.490 --> 00:02:18.830 CINC Marketing: I'm the Senior Director of Paid Social at Sync. 43 00:02:19.390 --> 00:02:24.329 CINC Marketing: I'm joined, as always, by my counterpart on the search side, James Terry. 44 00:02:24.540 --> 00:02:27.820 CINC Marketing: And… The most handsome man. 45 00:02:28.100 --> 00:02:32.449 CINC Marketing: on the internet, unless Alvaro Arise is here. 46 00:02:33.090 --> 00:02:39.159 CINC Marketing: But other than that, bar none, Dan Lott. And Dan, I just have one question for you. 47 00:02:39.870 --> 00:02:42.270 CINC Marketing: What is… what is sync, Dan? 48 00:02:42.480 --> 00:02:50.869 Daniel Lott: Well, that's a great question. Sync is the number one all-in-one real estate lead generation and conversion CRM platform 49 00:02:51.070 --> 00:02:53.460 Daniel Lott: For teams and top agents. 50 00:02:54.130 --> 00:03:00.800 Daniel Lott: Maybe we should mention real estate in there somewhere. That's lacking in that opening. Oh, no, we do say real estate, okay. 51 00:03:01.120 --> 00:03:01.550 Daniel Lott: hide, man. 52 00:03:01.550 --> 00:03:03.410 CINC Marketing: You do say real estate. You do. 53 00:03:03.410 --> 00:03:06.289 Daniel Lott: You know, yes, I have actually written something else. 54 00:03:06.290 --> 00:03:07.809 CINC Marketing: Who's making this up right now. 55 00:03:07.930 --> 00:03:23.280 Daniel Lott: Expert Google and Facebook lead generation IDX websites, AI-based follow-up, Intelligent CRM, other people have dumb CRM. Ours is really smart. Lead nurturing automations, and more. So that's what Sync is all about. 56 00:03:24.610 --> 00:03:29.090 CINC Marketing: His, his party schedule is light, people. 57 00:03:29.210 --> 00:03:31.450 CINC Marketing: So, if anybody wants some, 58 00:03:32.020 --> 00:03:35.329 CINC Marketing: Intoxicating conversation at their next party, Dan Lott. 59 00:03:35.690 --> 00:03:38.110 Daniel Lott: I can read… I can't read… 60 00:03:38.110 --> 00:03:38.950 James Terry: and read. 61 00:03:40.610 --> 00:03:42.159 CINC Marketing: Alright. 62 00:03:42.410 --> 00:03:48.519 CINC Marketing: Well, Dan, didn't you wanna… Didn't you have something else to talk about, Daniel? 63 00:03:48.520 --> 00:03:50.210 Daniel Lott: Or you wanna do that later? 64 00:03:51.060 --> 00:03:54.470 Daniel Lott: I thought we were gonna talk to James first, and then go back… 65 00:03:55.090 --> 00:03:55.750 CINC Marketing: Okay. 66 00:03:55.750 --> 00:03:58.690 Daniel Lott: It's like landing a plane, it's so complicated. 67 00:03:58.690 --> 00:04:02.650 CINC Marketing: Alright, alright. What's going on with you, James? How are you? 68 00:04:03.580 --> 00:04:18.260 James Terry: I am well. I'm excited to be here. I'm looking forward to, to everything we're gonna talk about. We had some great questions today, and I just wanted to say a couple of words about, Tamara, and so… so that all of our… our clients and our guests who are on today 69 00:04:18.470 --> 00:04:27.960 James Terry: like, know who she is, a little about her background, and especially, like, why we asked her to come on, and be a guest on the show. So, a little… a little about Tamara, and… 70 00:04:28.150 --> 00:04:35.099 James Terry: You are free to correct me afterwards. Tell me if I got any of it wrong. Better get it right, we're gonna quiz you. 71 00:04:35.100 --> 00:04:39.839 James Terry: Okay, I'm gonna do my very best. But guys, Tamara's been with Sync since 2018. 72 00:04:39.840 --> 00:04:59.759 James Terry: And she is just a CRM training guru. In 2022, she was promoted to a senior training manager, which allowed her to not only train our clients, but also train our internal new hires, and ensure that all employees are knowledgeable on CRM functionality, of course, leading to client success, which is the overall goal. 73 00:04:59.950 --> 00:05:12.389 James Terry: After excelling in that role, she was promoted again, but this time to a senior training coordinator position, which allowed her not only to continue training our clients as well as our employees, but now she works directly with our product team. 74 00:05:12.400 --> 00:05:29.079 James Terry: Tamara has had her hands in new feature rollouts, Q&A, and online articles via the Sync Help Center to self-guide clients on the platform. She is extremely passionate about this company, about our people, and especially about our clients. So, with all of that, Tamara, welcome out! 75 00:05:29.080 --> 00:05:34.310 Tamara Ward: Thank you, that was such a beautiful introduction, I feel so honored! 76 00:05:34.310 --> 00:05:35.879 James Terry: Did I miss anything? 77 00:05:35.880 --> 00:05:36.560 Tamara Ward: We're pretty excited. 78 00:05:36.560 --> 00:05:37.300 James Terry: hello! 79 00:05:37.300 --> 00:05:55.689 Tamara Ward: let's see if I can quiz you, what are my kids' names? No, I'm just kidding. Noah, thank you guys so much for… for having me. Yes, I've been here at Sync for 8 years. I have kind of grown in my role here at Sync, and… 80 00:05:55.820 --> 00:06:07.790 Tamara Ward: I hopefully can help answer some of the questions that came in. I saw a lot of automations, best practice questions, so excited to kind of get into that when we're ready to dive into answering some of those questions. 81 00:06:07.790 --> 00:06:19.509 Tamara Ward: But I also do work heavily with our product team, kind of making sure that when we roll something out, that it aligns with our best practices, that it's something that's going to 82 00:06:19.650 --> 00:06:29.609 Tamara Ward: be useful to you as an agent, and definitely, something that's gonna improve your day-to-day operations. So, thank you guys for having me, very excited. 83 00:06:30.420 --> 00:06:45.079 James Terry: So you've got your finger on the pulse of what clients need, what's most valuable to them, and now are in a position to act… to guide the company and our product team towards filling those needs. 84 00:06:45.080 --> 00:06:49.119 Tamara Ward: 100%, yes, that's the goal. You know, we want to make sure. 85 00:06:49.120 --> 00:06:51.319 James Terry: That if we do roll something out. 86 00:06:51.320 --> 00:07:10.549 Tamara Ward: that it's not just because we at Sync, you know, think it's the thing we need to do, but that it is ultimately what is going to improve the day-to-day of all of you as agents. And whether you're a team lead or an individual agent, our goal is to make sure that we're 87 00:07:10.720 --> 00:07:14.700 Tamara Ward: Helping you convert, and helping you, maximize your time. 88 00:07:15.780 --> 00:07:23.920 CINC Marketing: Well, one of the benefits of Sync is just the data pool that we're able to use, you know, we're able to get feedback from 89 00:07:24.110 --> 00:07:30.570 CINC Marketing: real people, as well as, you know, data on pipeline and that kind of stuff, so when we make some kind of 90 00:07:30.910 --> 00:07:37.260 CINC Marketing: you know, like a change to the AI that's informed on… You know, our follow-up processes 91 00:07:37.670 --> 00:07:41.559 CINC Marketing: We're able to see whether that works or not, and adjust quickly, and… 92 00:07:42.090 --> 00:07:50.679 CINC Marketing: Tamara, I know you have a big part in guiding that, so… I'm excited. You guys should be excited, because a lot of the questions you asked 93 00:07:50.970 --> 00:07:55.510 CINC Marketing: We would not be able to answer. But before, 94 00:07:55.850 --> 00:07:58.510 CINC Marketing: Before… but before we get started. 95 00:07:59.010 --> 00:08:08.659 CINC Marketing: I do want to mention something… I'm sure it's old hat for everybody. I'm sure you all already follow us on social, at SyncPro. 96 00:08:09.230 --> 00:08:10.680 CINC Marketing: Literally anywhere. 97 00:08:10.930 --> 00:08:16.929 CINC Marketing: But one of the videos that just came out on there, was from Dan. 98 00:08:17.760 --> 00:08:22.280 CINC Marketing: And it was the top 10… micro-targets… 99 00:08:22.790 --> 00:08:25.989 CINC Marketing: in the United States from 2025. 100 00:08:26.840 --> 00:08:28.470 Daniel Lott: That's exactly right, Harry. 101 00:08:29.210 --> 00:08:33.640 Daniel Lott: So, it's great that you brought that up, cause… 102 00:08:33.860 --> 00:08:43.389 Daniel Lott: So, Harry, James, and I are in the client marketing team, and every Monday, Wednesday, and Friday, we have a 909 meeting at the beginning of the day. 103 00:08:43.679 --> 00:08:50.129 Daniel Lott: And the topic of hyperlocal micro-targeting came up. It got heated. It was a… it was a heated conversation. 104 00:08:50.130 --> 00:08:51.570 CINC Marketing: As it does, as it does. 105 00:08:51.570 --> 00:08:59.540 Daniel Lott: We are talking about another website that is… does not have the capabilities to do the hyper-local micro-targeting. 106 00:08:59.810 --> 00:09:15.220 Daniel Lott: That, that we do at Sync. And so, here, I also spent a lot of time, you know, doing these videos. You're in for a treat. If you want to see videos of me talking about lists, you are in for a treat, because I recorded 20, 25 of them just last week. 107 00:09:15.570 --> 00:09:17.820 Daniel Lott: But, here, so I… I… 108 00:09:18.220 --> 00:09:34.030 Daniel Lott: I… like, one of the things about our website is that, like, we all… we… it's not just towns and cities, we're able to go to, like, zip codes and school districts, lakes, and, like, country clubs, things like that, and market off of those, as opposed to… 109 00:09:34.140 --> 00:09:44.820 Daniel Lott: cities and towns, which are the defaults from the MLSs. All MLSs around the country are different, and they're all kind of… they all have different ways to search them, but we've been able to kind of circumvent that and put our own little… 110 00:09:45.040 --> 00:09:58.810 Daniel Lott: special sauce on there that allows us to market towards anything. So I'm counting down the top 10 micro-targets. These are not cities in the country. And actually, because they're so large, they should really be called macro targets. 111 00:09:58.810 --> 00:10:00.590 CINC Marketing: Oh, are you about to do this live? Yeah. 112 00:10:00.590 --> 00:10:01.200 Daniel Lott: Yeah. 113 00:10:02.410 --> 00:10:03.780 Daniel Lott: Doing it live? 114 00:10:04.790 --> 00:10:05.110 CINC Marketing: Let's. 115 00:10:05.110 --> 00:10:09.349 Daniel Lott: Okay, alright, well… Why, yeah, I'm doing the top 10! 116 00:10:09.350 --> 00:10:10.030 CINC Marketing: Do it! 117 00:10:10.420 --> 00:10:11.150 Daniel Lott: Alright. 118 00:10:12.070 --> 00:10:15.440 Daniel Lott: Number 10 is Summerlin in Nevada. 119 00:10:15.780 --> 00:10:16.900 Daniel Lott: You know Summerlin. 120 00:10:16.900 --> 00:10:17.470 James Terry: Hmm. 121 00:10:18.510 --> 00:10:24.660 Daniel Lott: That, if you're trying to get leads in Las Vegas, you have to market towards Summerlin, because, 122 00:10:24.840 --> 00:10:29.339 Daniel Lott: Las Vegas is very competitive, but Summerlin, which is a large plant community within 123 00:10:29.790 --> 00:10:33.309 Daniel Lott: the basis of, Las Vegas. 124 00:10:33.310 --> 00:10:35.059 CINC Marketing: It's also a higher price point. 125 00:10:36.200 --> 00:10:38.080 Daniel Lott: Perhaps. It depends. 126 00:10:38.260 --> 00:10:39.410 Daniel Lott: Alright. 127 00:10:39.880 --> 00:10:41.229 Daniel Lott: You didn't look that up. 128 00:10:41.230 --> 00:10:42.210 CINC Marketing: You didn't look that up. 129 00:10:42.460 --> 00:10:47.419 Daniel Lott: There's a lot of lakes. I'm gonna skip the lakes, but number 6 is 30A. 130 00:10:47.640 --> 00:10:48.610 Daniel Lott: It's a road! 131 00:10:48.610 --> 00:10:49.210 James Terry: Yes. 132 00:10:49.210 --> 00:10:55.779 Daniel Lott: So, it's… a lot of people just do 30A. It's a road, but a lot of people are searching for houses on it. 133 00:10:56.330 --> 00:10:57.920 Daniel Lott: Telco Village! 134 00:10:59.130 --> 00:11:03.620 Daniel Lott: in Knoxville, which the plant community in Knoxville, is the number 5. 135 00:11:03.940 --> 00:11:05.500 Daniel Lott: And then, number one. 136 00:11:06.210 --> 00:11:14.479 Daniel Lott: is Table Rock Lake in Missouri. I've never been there, but it generates a lot of leads. I think a lot of people want to live on Table Rock Lake, so… 137 00:11:14.670 --> 00:11:19.009 Daniel Lott: It's just, there's a lot of ways that we're able to do, 138 00:11:19.130 --> 00:11:27.529 Daniel Lott: micro-targeting, going into areas that other people are not able to advertise to. You get lower cost per lead, better lead quality, because… 139 00:11:27.950 --> 00:11:31.739 Daniel Lott: Other people, generally, they're farther down the road. 140 00:11:32.160 --> 00:11:34.479 CINC Marketing: Dan, the people want more, Marcus wants the. 141 00:11:34.480 --> 00:11:38.059 Daniel Lott: Marcus, Marcus is my favorite. I'm not a beaver! Alright. 142 00:11:39.060 --> 00:11:46.830 Daniel Lott: Number 9, Smith Mountain Lake. Number 8 is the Smoky Mountains, which is not a lake, but it's a mountains. There you go. Number 7 is Lake Minnesota. 143 00:11:46.830 --> 00:11:48.060 CINC Marketing: I'll clip that. 144 00:11:48.880 --> 00:11:52.320 Daniel Lott: Number 4 is Lake Lanier, which is in Georgia. 145 00:11:52.900 --> 00:11:53.660 James Terry: Right here in the list. 146 00:11:54.190 --> 00:11:58.759 Daniel Lott: Lake Winnipesaukee in, New Hampshire. Lake Norman… 147 00:11:58.760 --> 00:11:59.089 James Terry: Come up. 148 00:11:59.220 --> 00:12:03.379 Daniel Lott: North Carolina, and then Table Rock, the aforementioned… 149 00:12:03.560 --> 00:12:07.290 Daniel Lott: Table Rock Lake in Missouri. But, I haven't been to… other than, like. 150 00:12:07.820 --> 00:12:09.080 Daniel Lott: Linear, that's another one would have been, too. 151 00:12:09.950 --> 00:12:17.210 James Terry: Dan, am I… am I right in thinking, and I know you'll know this, Lake Winnipesaukee was the setting of the, of What About Bob? 152 00:12:17.210 --> 00:12:17.840 CINC Marketing: of our box. 153 00:12:17.840 --> 00:12:18.420 James Terry: Right? 154 00:12:18.890 --> 00:12:20.450 Daniel Lott: I believe so. Bill Murray. 155 00:12:20.450 --> 00:12:22.450 James Terry: Silmary Richard Dreyfus, classic. 156 00:12:23.260 --> 00:12:26.910 Daniel Lott: I think grown-ups, perhaps? Or grown-ups, too? 157 00:12:27.680 --> 00:12:29.290 Daniel Lott: Sandler may also be… 158 00:12:29.290 --> 00:12:31.510 James Terry: It's a popular… 159 00:12:31.760 --> 00:12:32.930 CINC Marketing: from Whatabout Ball? 160 00:12:32.930 --> 00:12:34.270 Daniel Lott: Oh, and what about Bob? 161 00:12:34.690 --> 00:12:39.850 CINC Marketing: What about Bob makes me happy, grown-ups makes me less happy, and then Grown Ups 2 makes me sad? 162 00:12:39.850 --> 00:12:40.919 Daniel Lott: That makes me happy again. 163 00:12:41.510 --> 00:12:47.929 Daniel Lott: It makes me ecstatic. Don't ever bring that up unless I'm chocolate-wasted, Dan. 164 00:12:47.930 --> 00:12:52.490 CINC Marketing: But with that… Time for a little segment. Oh, are you done? 165 00:12:52.490 --> 00:12:53.480 James Terry: That's it. 166 00:12:53.480 --> 00:12:54.000 CINC Marketing: bar, Devin. 167 00:12:54.280 --> 00:12:56.210 Daniel Lott: I'll get through the top 100 now. 168 00:12:56.370 --> 00:13:03.439 James Terry: I just wanted to comment on some of those markets, because they're lakes, because it's, 169 00:13:03.440 --> 00:13:08.989 James Terry: the Smoky Mountains, like you said, the MLS doesn't necessarily map listings 170 00:13:08.990 --> 00:13:23.660 James Terry: based on Smoky Mountains, based on homes on 30A, like you said. Like, Sync is able to go into the MLS, find those listings on that road, or near that lake, or, you know, with a view. 171 00:13:23.660 --> 00:13:25.470 James Terry: and other… 172 00:13:25.590 --> 00:13:48.740 James Terry: other companies, other lead gen, like, they are reliant exclusively on what the MLS gives them, and we were able to dig in deeper and be able to populate our landing pages, based on the keywords, based on the ads that we're using, and filter that page more specifically to what people are actually looking for. I use even colloquial terms, sometimes, right? Like. 173 00:13:48.830 --> 00:14:05.529 James Terry: So, it's really specific, and it's a significant part of how we're able to drive down cost and improve the relevance for our campaigns to what people are actually looking for when they search. So, I just… I didn't want to brush over that. That's really big. 174 00:14:06.340 --> 00:14:11.649 CINC Marketing: Yeah, it is true. I always talk about the advertising automation, but the sites play a huge part in it, too. 175 00:14:12.050 --> 00:14:15.199 CINC Marketing: And they work hand-in-hand, and I mean, that's something that you're not getting… 176 00:14:15.430 --> 00:14:18.330 CINC Marketing: If you've got a sync site and you're using a third party. 177 00:14:18.620 --> 00:14:21.749 CINC Marketing: You're missing out on a lot of, you know, what you could be getting. 178 00:14:22.670 --> 00:14:27.529 CINC Marketing: But, I've decided that we are done with this topic, because I am the captain. 179 00:14:27.810 --> 00:14:30.659 CINC Marketing: And it's time for something that we like to call… 180 00:14:31.460 --> 00:14:32.670 Audio shared by CINC Marketing: Meal time? 181 00:14:33.150 --> 00:14:38.400 CINC Marketing: Your questions submitted. Thank you so much. We got a lot of good questions. 182 00:14:40.220 --> 00:14:44.659 CINC Marketing: One of the ones that I wanted to start with, came from Eric. 183 00:14:46.010 --> 00:14:51.070 CINC Marketing: And… I don't know why I said right there. 184 00:14:51.410 --> 00:15:02.350 CINC Marketing: But anyway, it came from Eric. I'm starting it over so I can clip it. One of the questions that I wanted to get to came from Eric, because it kind of touches on both things, I think. Both sides, both training and marketing. 185 00:15:03.590 --> 00:15:07.829 CINC Marketing: So, he asked, any thoughts on a smaller market sales pitch? 186 00:15:08.010 --> 00:15:14.119 CINC Marketing: We rely on getting our name out there when we call leads. Our advertising budget isn't really that big. 187 00:15:14.260 --> 00:15:16.860 CINC Marketing: So getting our name out there is a challenge. 188 00:15:17.550 --> 00:15:20.199 CINC Marketing: So, anything come to mind? 189 00:15:20.360 --> 00:15:22.069 CINC Marketing: From any of you guys. 190 00:15:22.720 --> 00:15:24.050 CINC Marketing: when I asked that. 191 00:15:27.180 --> 00:15:28.110 CINC Marketing: Yeah? 192 00:15:30.370 --> 00:15:31.249 CINC Marketing: Well, I think… 193 00:15:31.530 --> 00:15:35.999 James Terry: You know, so it depends on how big the advertising budget is. 194 00:15:36.000 --> 00:15:37.779 CINC Marketing: you know, I think we have… 195 00:15:38.170 --> 00:15:44.640 CINC Marketing: A lot of, the system itself is geared towards You know, automated follow-up. 196 00:15:45.110 --> 00:15:48.830 CINC Marketing: You know, ways to get your name out there once we generate the lead. 197 00:15:48.990 --> 00:15:52.870 CINC Marketing: If you're generating enough, kind of, net new leads to feed 198 00:15:53.260 --> 00:15:58.150 CINC Marketing: your… your team. You know, then you can look into things like remarketing. 199 00:15:58.420 --> 00:16:00.370 CINC Marketing: You know, which is a good way to get… 200 00:16:00.510 --> 00:16:05.100 CINC Marketing: Your name, your face, in front of those leads when you're calling. 201 00:16:05.570 --> 00:16:10.420 CINC Marketing: I mean, in terms of follow-up, You know, is there anything… 202 00:16:11.130 --> 00:16:15.089 CINC Marketing: That you can think of, Tamara, or anything on the CRM side for this, or… 203 00:16:15.090 --> 00:16:27.479 Tamara Ward: Yeah, something I was gonna share is, you can promote your website yourself as well. You can kind of bring organic traffic to your site. You know, I've worked with… 204 00:16:27.780 --> 00:16:43.010 Tamara Ward: agents in the past who didn't have a lot of money, extra money to spend, and so… but they were hungry agents wanting to promote themselves. So you can always, share your site, share your subdomains if you're an individual agent. 205 00:16:43.010 --> 00:16:53.650 Tamara Ward: On your social media. Because if somebody clicks those links and they come to your site, that's organic traffic that you're, you're directing, 206 00:16:53.720 --> 00:16:56.249 Tamara Ward: I… proper… our properties. 207 00:16:56.480 --> 00:17:09.249 Tamara Ward: tab, is a great way to kind of promote properties as well, and promote yourself. It's a really great way to kind of reach out and generate more business. So never forget, you can always 208 00:17:09.920 --> 00:17:16.669 Tamara Ward: Share your subdomain, share your, sync site, you know, advertise yourself. 209 00:17:18.089 --> 00:17:35.459 CINC Marketing: we actually have a guide, so… and social media, of course, that's what I do, I mean, that's what I would go to. But, you know, reels, for example, are really beneficial, and as an example, Sync, probably 3, 4, 5 years ago at this point, transitioned to a 210 00:17:35.739 --> 00:17:39.279 CINC Marketing: Much more heavy video strategy. That's why we do this. 211 00:17:39.699 --> 00:17:41.259 CINC Marketing: But… 212 00:17:41.439 --> 00:17:50.919 CINC Marketing: You know, and we started, advertising those reels, and you can really get a lot of impressions, especially in a 213 00:17:51.229 --> 00:17:53.459 CINC Marketing: Kind of a compact area. 214 00:17:53.619 --> 00:17:58.359 CINC Marketing: with a little bit of money and, you know, a video views campaign, so that could be a way 215 00:17:58.839 --> 00:18:03.969 CINC Marketing: to… That can be a way to get the… to get the exposure out there, too. 216 00:18:04.689 --> 00:18:08.189 CINC Marketing: Marcus had a couple of questions. 217 00:18:08.549 --> 00:18:10.929 CINC Marketing: I want to get to the first one that… 218 00:18:11.069 --> 00:18:13.379 CINC Marketing: came in, Marcus, was about… 219 00:18:14.069 --> 00:18:17.569 CINC Marketing: Promoting a listing and getting the leads assigned to you. 220 00:18:17.899 --> 00:18:23.429 CINC Marketing: We can do that, so if you have a listing that… if you have a listing… 221 00:18:24.969 --> 00:18:27.859 CINC Marketing: If you have a listing that you would like to promote. 222 00:18:27.969 --> 00:18:31.949 CINC Marketing: You can go to Sync Listing Ads, dot com. 223 00:18:32.209 --> 00:18:36.739 CINC Marketing: That's our… our listing product. There you can enter the address. 224 00:18:36.989 --> 00:18:43.229 CINC Marketing: the budget, and we'll take that, create the ad, and send it back to you. 225 00:18:43.589 --> 00:18:47.329 CINC Marketing: All of those ads are specifically sourced. 226 00:18:47.599 --> 00:18:49.789 CINC Marketing: So they could be routed to you. 227 00:18:49.969 --> 00:18:54.099 CINC Marketing: But we also do those through lead ad forms, and that lets us 228 00:18:54.209 --> 00:19:00.139 CINC Marketing: Put in a parameter in the backend that Bada, bada-bada… Bing. 229 00:19:00.439 --> 00:19:03.729 CINC Marketing: Sorry. Intrusive thought. 230 00:19:03.859 --> 00:19:08.879 CINC Marketing: Put something in in the backend that automatically routes it to you, so we can do that. 231 00:19:08.989 --> 00:19:11.239 CINC Marketing: And we can route those leads to you. 232 00:19:11.789 --> 00:19:12.509 CINC Marketing: That was the… 233 00:19:12.510 --> 00:19:15.849 Daniel Lott: Individual listing ads, the ILA ads, Arduist. 234 00:19:16.100 --> 00:19:17.109 Daniel Lott: Type of that. 235 00:19:17.300 --> 00:19:26.859 CINC Marketing: Yeah, and if you're interested, you can play Win Dan's Money today at $11.50 and out-point Dan in a 7-question trivia quiz for a 236 00:19:27.080 --> 00:19:31.980 CINC Marketing: $200… Ad spend covered by Sync to promote a listing. 237 00:19:32.520 --> 00:19:42.230 Tamara Ward: And I'll also just kind of add on… I don't… I'm gonna share my screen, hopefully that's… actually, I cannot share my screen, but if you do… 238 00:19:42.360 --> 00:19:52.309 Tamara Ward: go to your Properties tab, in your navigation bar. If you open that up, you're always defaulted to your office 239 00:19:52.390 --> 00:20:02.559 Tamara Ward: agent listings, there's a little drop-down at the top, so you can actually search for all MLS listings, you can pull up listings by your name, but in the 240 00:20:02.560 --> 00:20:18.620 Tamara Ward: Actions column. So when you open up that section, there's an Actions column, and there's a little share icon in the right-hand corner, and if you click on that, you can actually share properties right from that page to Facebook, to your social media, copy the link. 241 00:20:18.620 --> 00:20:31.970 Tamara Ward: But the thing it actually does is it copies your subdomain. So if you're an agent on a team, in your profile, you have your own individual subdomain. It's normally defaulted with your first name. 242 00:20:32.130 --> 00:20:33.210 Tamara Ward: Period. 243 00:20:33.460 --> 00:20:42.339 Tamara Ward: your website, and no WW in front of it, but your subdomain, if you were to 244 00:20:42.440 --> 00:21:00.520 Tamara Ward: promote that property to your social media, and they click on it, takes them to your subdomain, so if somebody signs up, they're not gonna go through generic lead routing and get assigned to someone else in the system. They signed up on your subdomain, so they do get routed to you. So that's another way, again, that you can kind of organically 245 00:21:00.520 --> 00:21:06.710 Tamara Ward: Promote your listings and generate traffic for you personally on the site. 246 00:21:08.010 --> 00:21:17.109 CINC Marketing: But I mean, what we've seen, especially with organic content, is it's just a long game. I mean, we did it for a year and a half, two years, and didn't really see anything. 247 00:21:17.270 --> 00:21:21.229 CINC Marketing: We're not seeing huge results now with organic, but we are seeing results. 248 00:21:22.030 --> 00:21:24.150 CINC Marketing: And, you know, so that's good. 249 00:21:24.720 --> 00:21:28.900 CINC Marketing: Samantha, I see your message that you submitted a request on 250 00:21:29.070 --> 00:21:33.309 CINC Marketing: Synclistingads.com, I will check that out today. I apologize. 251 00:21:34.270 --> 00:21:35.570 CINC Marketing: Marcus asks… 252 00:21:35.570 --> 00:21:39.590 James Terry: I made a note of that, Samantha, so I will be sure and follow up and make sure… 253 00:21:39.730 --> 00:21:55.359 James Terry: get that from several, several people. And while Harry's looking at different, questions and some of the other submitted responses, I just wanted to say real quick, and to Marcus and Samantha and to everybody, all the clients who are on this… on this call. 254 00:21:55.400 --> 00:22:09.929 James Terry: We'd love for this to be as conversational as possible. Like, I love that we have some really good questions that were submitted, and we can go through those and kind of pick our favorites and the stuff that Tamara said might be most relevant to the most people, but… 255 00:22:10.080 --> 00:22:26.399 James Terry: definitely, you know, don't just spectate, participate, right? Like, if you have any questions, if anything that we're talking about spurs a thought, put it into the chat, and let's have a conversation about it now in real time. So definitely use the chat while we're here to talk about it live. 256 00:22:26.440 --> 00:22:34.080 James Terry: Whatever it is, you know, we want this conversation, whatever direction we need it to go, to be most valuable to everybody that jumped in here, so… 257 00:22:34.190 --> 00:22:40.469 James Terry: Just wanted to say that. Thank you, Samantha, for pointing that out. Thank you, Marcus, for kicking in, and look forward to talking to everybody. 258 00:22:43.940 --> 00:22:47.380 CINC Marketing: So, let me see, I have another good question. 259 00:22:48.510 --> 00:22:51.669 CINC Marketing: sign up. I just had it, where did it go? 260 00:22:52.730 --> 00:22:57.450 CINC Marketing: Where did it go? Oh, okay. I'm interested in this one. 261 00:22:58.370 --> 00:23:02.859 CINC Marketing: Not that I'm not interested in it, it's like when you tell someone they look nice today, it's like, not that you don't look nice. 262 00:23:03.460 --> 00:23:04.170 CINC Marketing: Anyway. 263 00:23:04.990 --> 00:23:08.370 CINC Marketing: What do the first 3 days look like? 264 00:23:08.520 --> 00:23:09.960 CINC Marketing: When you get a new lead. 265 00:23:09.970 --> 00:23:10.630 James Terry: Hmm. 266 00:23:10.630 --> 00:23:13.599 CINC Marketing: So, in terms of, like, calls, texts, emails. 267 00:23:13.780 --> 00:23:17.370 CINC Marketing: Do you leave voicemails? When do you leave voicemails, if you do? 268 00:23:18.830 --> 00:23:27.000 Tamara Ward: Yeah, so I can definitely answer that. So, one, we do encourage at Sync, you know, if you get a brand new lead. 269 00:23:27.020 --> 00:23:33.910 Tamara Ward: The goal is to really reach out to that lead as soon as possible. We actually advocate what we call speed to lead. 270 00:23:33.910 --> 00:23:47.709 Tamara Ward: Try your best in those first 5 minutes of registration. Reach out to your newest leads as soon as you possibly can. Make sure you are calling your leads from our Sync Agent app, if on the go. 271 00:23:47.710 --> 00:23:55.800 Tamara Ward: Or, if you're using our dialer, you can be connected to a headset and be making dialer campaigns and calls. 272 00:23:55.800 --> 00:24:17.230 Tamara Ward: Right from your computer, but make sure you're placing those calls from the sync system, because one, it automatically recognizes the pipeline change. It recognizes that this person's no longer brand new. It's going to update a new lead to attempted contact, so it's already starting to track things in the system, but it's also going to start tracking how many times you've tried calling a lead, it timestamps when you tried them last. 273 00:24:17.230 --> 00:24:27.039 Tamara Ward: So, call your new leads right away, and I really encourage, if you're wondering, how can I quickly find my newest leads? How… where do I know what leads to work? 274 00:24:27.310 --> 00:24:42.069 Tamara Ward: when you're in your system, you always want to be in your agent-level launch pad. When you open your CRM, you're usually defaulted right there and then, and also, on your mobile phone, you're taken to your agent launch pad. 275 00:24:42.070 --> 00:24:54.049 Tamara Ward: And you'll actually see a prospecting section, and the very first section in that is our P1, our Prospecting 1 filter, new leads. So call your new leads. Now, if you don't… 276 00:24:54.050 --> 00:25:07.770 Tamara Ward: get a hold of them, that you don't get a quality conversation with them, they're gonna filter into our next section, which is our P2 filter, our Prospecting 2 filter, which is any attempted contact 277 00:25:08.040 --> 00:25:08.840 Tamara Ward: that… 278 00:25:08.940 --> 00:25:21.540 Tamara Ward: you still haven't gotten a conversation with, but is less than 14 days old on the site, so they're less than 2 weeks old. With those leads, we want you to be persistent. 279 00:25:21.660 --> 00:25:31.060 Tamara Ward: 80% of leads will pick up on the fifth attempt, the fifth phone call you've made to them, 90% on the sixth try. 280 00:25:31.060 --> 00:25:50.960 Tamara Ward: It can take persistence to get the conversation. When you call someone, they are seeing a name, a number they don't instantly recognize. People are terrified to pick up numbers they don't know. I have trained on this for 8 years, but if somebody calls my cell phone, and it's not my husband, my mom, my dad, my sister, I don't want to pick up, I don't know who it is. 281 00:25:50.990 --> 00:26:03.580 Tamara Ward: So do not give up. So, in that P2 filter we're encouraging, stay persistent. Let's try those leads several times, ideally 6 to 10 times. 282 00:26:03.580 --> 00:26:12.160 Tamara Ward: Over the course of those 14 days. Worst case scenarios, you did that. You tried to lead, you stayed persistent with them. When they're older than 2 weeks. 283 00:26:12.170 --> 00:26:30.849 Tamara Ward: Worst case scenarios, we still didn't get that conversation, and they're gonna fall out of that P2 filter. Best case scenario, though, is you get the conversation. They answer. You have a quality conversation, and now that somebody you can start moving forward with. So in your prospecting tab in the Agent Launchpad, call your new leads in P1. 284 00:26:30.850 --> 00:26:36.140 Tamara Ward: Then click that drop-down, go to P2, stay persistent with them for those first 2 weeks. 285 00:26:36.140 --> 00:26:51.009 Tamara Ward: Move the pipeline to contacted if you do get a conversation. And then your P3 filter, that final part of prospecting, is any attempted contact that's now older than 2 weeks, so they're 286 00:26:51.400 --> 00:27:00.410 Tamara Ward: now at least 15 days or older, but they're actively logging back into your system. They've logged into the platform within the last 30 days. 287 00:27:00.410 --> 00:27:13.319 Tamara Ward: those leads are actually going to be sorted by that login. So your leads that have been on the site most recently are always at the top, and you want to focus on those most active leads. If you can't always call everyone in that list. 288 00:27:13.320 --> 00:27:27.590 Tamara Ward: call the leads that were at least logged back in within the last 7 days, because sometimes you'll have somebody who actually registered on the site a year ago, 2 years ago, and now they're at the top of P3 because they're coming back, which is a huge indicator 289 00:27:27.790 --> 00:27:38.660 Tamara Ward: they weren't ready to talk to an agent when they signed up. But now that they're coming back, now is when they're looking. Now is when they're ready to make a move. So really focus that attention 290 00:27:38.820 --> 00:27:45.270 Tamara Ward: In your agent launch pad, your prospecting section, as well as, contact requested, which houses your hand raisers. 291 00:27:46.450 --> 00:28:03.040 Tamara Ward: Also, oh, forgot voicemails. We do recommend not leaving voicemails. Don't leave a voicemail, and this comes from our top performing agents. Voicemails just increase the chance that somebody's not going to pick up. You know, in today's world. 292 00:28:03.120 --> 00:28:08.309 Tamara Ward: people aren't going to return your call. You leave a voicemail, the chance that they actually call you back is very… 293 00:28:08.310 --> 00:28:29.080 Tamara Ward: low, low likelihood. We've actually found that just staying persistent and dialing increases the chance of someone answering. If you leave a voicemail and then you try that person again, even though they need a real estate agent, even though they are ready to make a move and they need someone's help, they almost get more scared. They now know who's calling them. 294 00:28:29.080 --> 00:28:35.259 Tamara Ward: And even though they need to talk to you, it's like they're more nervous to pick up, and I always think about myself. 295 00:28:35.260 --> 00:28:53.430 Tamara Ward: I can be such a child sometimes. Sometimes I will see and know it's my doctor calling me to schedule that appointment. But it's almost like if it throws me off, if it feels like it's not a good time, like, I'll purposely just let that person go to voicemail, even though I needed to have that conversation. So, don't leave voicemails. 296 00:28:53.570 --> 00:28:58.400 Tamara Ward: dial, and then we also increased double dialing. If you… 297 00:28:58.600 --> 00:29:07.380 Tamara Ward: get to someone's voicemail, hang up, try that person immediately a second time. I know some agents worry about that, but it almost… 298 00:29:07.380 --> 00:29:25.439 Tamara Ward: like, quadruples the chance of someone picking up, because they start thinking, okay, well, maybe this call's important. Maybe I need an answer. And it really increases that likelihood of getting that conversation. Biggest concern agents have is, well, what if the person picks up and they yell at me? Oh, why did you call me two times? 299 00:29:25.700 --> 00:29:30.700 Tamara Ward: Most agents that use this tactic say that hardly ever happens. 300 00:29:30.810 --> 00:29:34.070 Tamara Ward: But if it does happen, and someone questions it. 301 00:29:34.440 --> 00:29:50.110 Tamara Ward: our top agents play it off in their script, like, it never even happened. They'll say something like, oh, I'm so sorry, my phone cut off. I didn't even know that first ring went through. So you can always play it off, and then dive into that conversation and try to… try to capture that lead. 302 00:29:52.350 --> 00:30:00.600 CINC Marketing: Well, and now seems like a really good time to mention all the training opportunities that we have for Sync as well. 303 00:30:00.820 --> 00:30:06.939 CINC Marketing: a lot of free online opportunities, you know, we have this open Q&A every month. 304 00:30:07.150 --> 00:30:11.759 CINC Marketing: We have a bi-weekly, which in this case, Means every 2 weeks. 305 00:30:12.780 --> 00:30:21.389 CINC Marketing: conversion call with, Christine Dunn, and I believe John does that sometimes as well. We have online conversion day, we have… 306 00:30:21.550 --> 00:30:29.090 CINC Marketing: Recorded trainings, you can call in and speak with your account manager, or email support, and then… 307 00:30:29.220 --> 00:30:34.510 CINC Marketing: To top it all off, we have Sink University, which is our live… 308 00:30:34.700 --> 00:30:40.620 CINC Marketing: 3-day training, and that's actually going on right now in Atlanta. We had the happy hour last night. 309 00:30:40.840 --> 00:30:44.250 CINC Marketing: With a bunch of clients up in the office, that was very cool. 310 00:30:44.850 --> 00:30:47.439 CINC Marketing: So take advantage of that. 311 00:30:47.800 --> 00:30:53.929 CINC Marketing: The training is really, really very good. It's one of the things that I think sets us apart. 312 00:30:54.070 --> 00:30:58.770 Tamara Ward: 100%. Our training goes above and beyond, 313 00:30:58.800 --> 00:31:14.929 Tamara Ward: And I want to make sure you guys know, your… all available training is on… under your help button. So many people log in, you'll see your initials, you'll see the word help, but so many people just avoid clicking that help button. 314 00:31:14.930 --> 00:31:26.420 Tamara Ward: so many resources under that. There's a link that takes you immediately to our Help Center. If you type anything into our Help Center you have a question about, I want to learn about AutoTrax. I want to learn about 315 00:31:26.420 --> 00:31:37.809 Tamara Ward: AI. I want to learn about just best practices. If you type in keywords, you'll see all of these articles that populate and appear. Almost every single one has a short 316 00:31:38.130 --> 00:31:44.629 Tamara Ward: training video on it. So, you can either read the article, or you can just watch a quick 5-10 minute video about 317 00:31:44.710 --> 00:31:54.800 Tamara Ward: how to do or conquer what you were hoping to get out of it. But under that help button, we have a scripting hub, so if you just want to quickly see 318 00:31:54.880 --> 00:32:07.940 Tamara Ward: suggested scripts. We have a link to our success playbook, which takes you also to our three daily money plays. If you have not printed that out, print out our daily money plays. It's literally like a… 319 00:32:07.940 --> 00:32:17.469 Tamara Ward: our sync bible of what you should do each day to see success in the system has all of our scripts, our best practices in it, but there's also 320 00:32:17.470 --> 00:32:33.740 Tamara Ward: live events, and if you click live events, you can register for our webinars. I encourage to check the webinars every month, because the topics change each month. But Sync University, that links for Sync University, is also 321 00:32:33.920 --> 00:32:57.990 Tamara Ward: is also there. You can register, reach out to your account manager, too, if you have more questions about it. Our next event is going to be March 24th, that Tuesday through Thursday, but it's going to be here in Atlanta. Most of the events are in Atlanta this year, but we are going to actually have one event in Chicago this year, and then another event in the Tempe-Phoenix area. 322 00:32:59.870 --> 00:33:01.250 CINC Marketing: The Windy City. 323 00:33:01.970 --> 00:33:03.140 Tamara Ward: Yes. 324 00:33:03.730 --> 00:33:04.920 CINC Marketing: It really is windy. 325 00:33:05.290 --> 00:33:08.240 Daniel Lott: I saw a lot of interesting questions at the bottom of the. 326 00:33:08.240 --> 00:33:08.570 James Terry: Yup. 327 00:33:08.780 --> 00:33:10.349 Daniel Lott: And one of them… 328 00:33:11.070 --> 00:33:27.400 Daniel Lott: We talked about last month, and I forget what the answer was last month, but it was very interesting. It was, now the question, now that people have, screeners on their phones, I guess the default is on Apple, iOS, is that 329 00:33:27.580 --> 00:33:34.500 Daniel Lott: you have to introduce yourself before they'll talk to you. What is, Sync's position on that? Like, do you have a good, 330 00:33:34.670 --> 00:33:41.469 Daniel Lott: script on that, or a good, kind of way to circumvent it? Because I think there's probably some pros and some cons to this. 331 00:33:41.470 --> 00:33:42.210 Tamara Ward: Yeah. 332 00:33:42.210 --> 00:33:43.730 Daniel Lott: It might be a benefit, but… 333 00:33:43.730 --> 00:34:00.799 Tamara Ward: So, great question. This has definitely been something that's been coming up in conversations. We have been, talking with some of our conversion specialists, John Marone, Christine Dunn, they're, they actually teach at St. U, but they're agents themselves, and, 334 00:34:00.800 --> 00:34:15.750 Tamara Ward: You know, even though in our suggested script, we recommend when you get somebody on the line, not mentioning your… your first and last name, and that you're a real estate agent, sometimes giving too much can kind of 335 00:34:16.050 --> 00:34:24.950 Tamara Ward: cause people to object and end the conversation sooner. But for that screen recording, we're finding short and simple is better. 336 00:34:25.250 --> 00:34:43.730 Tamara Ward: we do still encourage, don't mention that you're a real estate agent yet, because if you do that, even though they need a real estate agent, they might get kind of nervous of that conversation. It's an easy way to kind of say, no, I don't want to talk to this person, I'm not ready yet. We're finding that something as simple as just, hey, this isn't your first name. 337 00:34:44.000 --> 00:34:45.159 Tamara Ward: Hey, this is Tamara. 338 00:34:45.830 --> 00:34:47.149 Tamara Ward: Hey, this is John. 339 00:34:47.320 --> 00:34:58.669 Tamara Ward: And if you think about it, it makes the person kind of go, well, maybe I know this person. Maybe I should pick up an answer. So not even saying, hey, this is Tamara from Keller Williams, just, hey, it's Tamara. 340 00:34:58.840 --> 00:35:07.899 Tamara Ward: Because it has a very friendly tone, and our agents that are using that are getting more pickup rates. 341 00:35:07.900 --> 00:35:21.050 Tamara Ward: they've tried different variations, too, so you could try maybe, like, hey, this is Tamara in Atlanta, but I would really encourage just, hey, this isn't first name, and then get them on the phone, and then dive into your opening script in that conversation. 342 00:35:22.770 --> 00:35:24.580 James Terry: And I think that also addresses… 343 00:35:24.790 --> 00:35:41.280 James Terry: Go ahead. Well, Andrew had the question there, like, when, when introducing yourself as a broker or the owner of the website, and you just said, like, you could avoid saying this is Tamara with Keller Williams, or the broker, or the agent, so I hope that addresses Andrew's question as well. 344 00:35:41.280 --> 00:36:00.919 Tamara Ward: Yeah, and again, if you go to the Help button and click Sync Success Playbook, and then when you get taken to our Success Play… go to the 3 Daily Money Plays section, that actually has 3 pages of our… our scripts that we recommend. The script that we have 345 00:36:00.970 --> 00:36:16.289 Tamara Ward: really found works, is, I'll kind of go through it. If somebody was to pick up my phone call past that call screening, hey, this is Tamara with the home search site. I saw you were just looking, 346 00:36:16.320 --> 00:36:21.290 Tamara Ward: I saw you were looking to make a move in the Atlanta area, just curious. 347 00:36:21.380 --> 00:36:29.899 Tamara Ward: Are you, wanting to make a move in the next 3 to 6 months, or are you just browsing? And a couple things, we recommend 348 00:36:30.190 --> 00:36:37.929 Tamara Ward: Don't start with a question. So don't, when someone picks up, validate, hey, is this Sally? Hey, is this… 349 00:36:37.930 --> 00:36:50.289 Tamara Ward: so-and-so, I know you see the name of the lead in your database, but one, leads lie. You could be talking to Sally. When you get Sally on the phone, if you ask that question, she's gonna say, no, it's not Sally. But also, who cares? 350 00:36:50.290 --> 00:37:06.129 Tamara Ward: If I think I'm calling Sally and David picks up, I don't care who answers. All I care about is whoever just picked up that phone call. Are they in my market? Are they looking to buy or sell a home? Is there any way I can help them? Maybe I can just refer them to someone else if they're not in my area. 351 00:37:06.130 --> 00:37:11.390 Tamara Ward: Also, don't start the conversation by asking, hey, how are you doing today? 352 00:37:11.390 --> 00:37:23.700 Tamara Ward: it's a very easy way for someone to kind of end the conversation. Not a good time, not a good day. Try again later. But we do also recommend just introduce yourself with your first name only. 353 00:37:23.700 --> 00:37:39.510 Tamara Ward: So when I did my introduction, I just said, hey, this is Tamara. I didn't say I was a real estate agent, I didn't mention my brokerage, my years of experience. Sometimes the more you jam-pack into the introduction, the more salesy the call can sound. 354 00:37:39.850 --> 00:37:57.510 Tamara Ward: And the more salesy something sounds, it can actually raise the person's guard and cause them to want to end that conversation. Whereas if you just say, hey, this is, and your first name only, it again takes on a very kind of friendly approach. It gets that person to kind of lower that guard a little bit. 355 00:37:57.510 --> 00:38:11.569 Tamara Ward: And then the other thing is we… I didn't mention the exact name of my website. I didn't say from www.atlantahomesearch.com, or, again, from the Keller Williams site you just were on. I just said the home search site. 356 00:38:11.570 --> 00:38:28.399 Tamara Ward: this person, if they signed up on my site, there's always a chance they registered on other sites out there. Or maybe, again, I thought I was calling Sally and David picks up. Maybe David didn't sign up on my site. At the end of the day, my goal is I have this person on the phone. 357 00:38:28.460 --> 00:38:33.290 Tamara Ward: Are they looking to make a move? Is there any way I can help them? So… 358 00:38:33.340 --> 00:38:46.240 Tamara Ward: And then, we also encourage, end with, or are you just browsing? Because we know 99% of people, when they hear that, they're going to say, I'm just looking, I'm just browsing. And it is the easiest objection to turn around and flip. 359 00:38:46.240 --> 00:38:53.629 Tamara Ward: don't take that as the end of a conversation. If somebody says, I'm just looking, I'm just browsing, respond back and go, oh great, what are you looking for? 360 00:38:53.640 --> 00:39:06.210 Tamara Ward: oh, great, what are you browsing for? And it completely flips that conversation, asks them an open-ended question, which is now going to get that conversation going. And again, all of this, these scripts. 361 00:39:06.410 --> 00:39:18.400 Tamara Ward: sign up for our conversion trainings, our dialed-in webinar, every other Monday. That's led by our conversion coaches, the experts in the scripting, and they dive into this a lot further, but then that 362 00:39:18.600 --> 00:39:23.030 Tamara Ward: daily money plays in our Success Playbook has all of this written out as well. 363 00:39:23.810 --> 00:39:25.480 CINC Marketing: Great questions. 364 00:39:25.480 --> 00:39:26.039 James Terry: But yeah, whatever. 365 00:39:26.040 --> 00:39:27.420 CINC Marketing: in the chat. 366 00:39:27.610 --> 00:39:29.510 CINC Marketing: to… the more we talk. 367 00:39:29.860 --> 00:39:35.419 CINC Marketing: about scripting, because it's interesting to me, it's not, you know, I work more on the ad side, but… 368 00:39:35.780 --> 00:39:42.270 CINC Marketing: it really seems it's just, you know, Sync is giving you a way to really kind of guide and control that conversation. 369 00:39:42.590 --> 00:39:44.480 CINC Marketing: As much as is possible. 370 00:39:44.830 --> 00:39:53.070 CINC Marketing: You know, so, like, you know, like, when you say, don't ask how their day is, you don't know what… what the hell they're gonna say. You know what I mean? 371 00:39:53.070 --> 00:39:53.720 James Terry: the best. 372 00:39:54.530 --> 00:39:55.129 CINC Marketing: Go ahead, yeah. 373 00:39:55.130 --> 00:40:00.830 James Terry: It's about being in control of the conversation from the moment they answer. This is what I heard you say, anyway, is like… 374 00:40:00.880 --> 00:40:09.049 James Terry: As soon as they answer, only using your first name, you know, not starting with a question, right down to the screener, and stuff like that. 375 00:40:09.080 --> 00:40:28.970 James Terry: So, Harry, as you want to look at some other questions, I want to go back up to something Marcus Morgan had asked a couple of minutes ago about the micro-targets. Marcus, I did make a note of Lake Logan Martin that you had put in there to add to your site, as far as the micro-targets we were talking about. So, you'll see 376 00:40:28.970 --> 00:40:44.070 James Terry: we call them PDQs, but in the quick search section, once I get that added, there will be a link for it, and that will go to the page as it is filtered to only show those. So you can grab that link and put your name, you know, Marcus dot at the front. 377 00:40:44.080 --> 00:40:57.719 James Terry: For what Tamara was talking about earlier for your, agent site that would go any lead that you post, or like, hey, here's a specific spot, and you can send an email or talk to your account manager, like, let us know if you have 378 00:40:57.720 --> 00:41:09.269 James Terry: other lakes or other, you know, any of those micro-targets, and we can get some of those added to the site, and you'll just see the links populate as we get them added. But you can look for Lake Logan there, you know. 379 00:41:09.310 --> 00:41:15.539 James Terry: later today, tomorrow, it won't take long to get those added, but but I'm not gonna do it live while we're here. 380 00:41:15.540 --> 00:41:18.860 CINC Marketing: Well, and the thing, too… the thing, too, with the, 381 00:41:19.070 --> 00:41:24.930 CINC Marketing: With hyperlocal searches is that, you know, the majority of your leads are not going to be those, but… 382 00:41:25.080 --> 00:41:29.110 CINC Marketing: The ones that do come in are likely going to be higher quality, because… 383 00:41:29.730 --> 00:41:39.769 CINC Marketing: instead, you know, think about… if you were to… if you had to relocate for whatever reason, and now you're coming to Atlanta, you might start with a search for homes for sale in Atlanta. 384 00:41:39.930 --> 00:41:46.779 CINC Marketing: And then as you learn more and more and more about the area, that becomes homes for sale in a school zone, or a zip code. 385 00:41:47.000 --> 00:41:52.180 CINC Marketing: And that is what James and Dan have been talking about today, is… 386 00:41:52.460 --> 00:41:55.430 CINC Marketing: You know, the combination of how our sites are set up. 387 00:41:55.570 --> 00:42:01.890 CINC Marketing: With that marketing automation that we built over the last… Decade plus now. 388 00:42:03.020 --> 00:42:05.829 CINC Marketing: It is one of a kind. 389 00:42:05.950 --> 00:42:12.750 CINC Marketing: So, and even with that, though, you know, the majority of those leads that you get are not going to be hyper-local. 390 00:42:13.300 --> 00:42:19.219 CINC Marketing: But those are… We would expect will convert more quickly and at a higher rate. 391 00:42:20.630 --> 00:42:24.479 CINC Marketing: I do want to cover… Mark asked this a couple of times. 392 00:42:24.760 --> 00:42:30.089 CINC Marketing: So just… Questions around auto tracks and AI. 393 00:42:30.400 --> 00:42:35.700 CINC Marketing: So, is… Is AutoTrax… Our auto track. 394 00:42:35.800 --> 00:42:39.240 CINC Marketing: Is AI the same thing as AutoTrax? 395 00:42:39.530 --> 00:42:46.689 CINC Marketing: Are they different? You know, how would you recommend people use those cameras? 396 00:42:46.690 --> 00:42:56.190 Tamara Ward: Yeah, so, great. I encourage a combination of both. So they are different. So, AI is our, 397 00:42:56.670 --> 00:43:10.779 Tamara Ward: our artificial intelligence, for texting purposes. So, our AI is Alex, and the great thing about Alex is if you do have him, Alex, our AI enabled on your site. 398 00:43:11.190 --> 00:43:21.279 Tamara Ward: Every time a lead registers in those first 5 minutes of registration, our AI immediately sends an initial text message to your leads. In that text message. 399 00:43:21.330 --> 00:43:32.019 Tamara Ward: Alex, the AI, introduces himself. Hey, this is Alex, he introduces himself as the assistant working under you, the agent. But the great thing about Alex is 400 00:43:32.090 --> 00:43:49.940 Tamara Ward: Alex, the AI, is going to have an organic conversation with the lead. If the lead does respond to that text message, Alex is going to continue that text conversation. Alex is going to ask the leads questions, try to get some insight as to what areas is this person looking in, what are the must-haves they're wanting in at home, and… 401 00:43:49.940 --> 00:43:56.399 Tamara Ward: every conversation is different because it's all based on how the lead's responding, so Alex is… 402 00:43:56.570 --> 00:44:05.859 Tamara Ward: conversations are never going to be identical from lead to lead, because it's a just true, dynamic conversation based on the 403 00:44:06.130 --> 00:44:24.320 Tamara Ward: the responses we're getting. Now, the other thing about Alex is Alex is gonna notify you. So, if somebody is talking to Alex and having a text conversation, and Alex, our AI, recognizes that this person is interested, or they actually need agent follow-up, meaning 404 00:44:24.380 --> 00:44:44.189 Tamara Ward: In the conversation, we're getting all the details. This person's telling us the why they want to move, the where, the when they're looking, or sometimes the person actually said, hey, can your agent call me at 3 o'clock on Friday? Alex instantly alerts you to say, hey, this person doesn't need an assistant, they're ready to talk to you, the agent. 405 00:44:44.190 --> 00:44:45.090 Tamara Ward: So… 406 00:44:45.220 --> 00:45:04.320 Tamara Ward: Alex is really going to have those conversations with the goal of getting the lead warmed up to pass over to you. Now, Alex is not going to make a phone call, so we do want you calling alongside of those text messages. If you do need to turn Alex off on someone, there's always the option to mute Alex. 407 00:45:04.320 --> 00:45:20.489 Tamara Ward: But you can also send your own text message to the lead from within our platform. You sending your own text to someone is essentially saying, hey, Alex, I don't need you for this text conversation, I'm stepping in, I'm taking the conversation over. Now, auto tracks. 408 00:45:20.690 --> 00:45:32.190 Tamara Ward: our scheduled campaign. So, some people have probably heard of the term drip campaign before. AutoTracks is kind of our fancy term for 409 00:45:32.450 --> 00:45:47.859 Tamara Ward: a campaign, essentially. But auto tracks are scheduled texts and emails, and even reminders that you can kind of plan out. So you could say, I want this email going out 410 00:45:47.860 --> 00:46:02.210 Tamara Ward: the day a lead registers and signs up, and then 5 days later, I want them to get a text, and then 3 days later, at this time, I want them to get another email. So you can kind of plan and schedule the cadence of things that you want going out. 411 00:46:02.210 --> 00:46:17.949 Tamara Ward: But they can also include reminders, so if you just want an instant reminder at a point in time to notify you to call the lead on this day. And they can also be scheduled by date, so holidays, for instance. If you want to make sure 412 00:46:17.950 --> 00:46:19.280 Tamara Ward: You send a… 413 00:46:19.540 --> 00:46:33.449 Tamara Ward: Christmas email to everyone, or a Valentine's Day email, or maybe you just want to send something to your leads on the first of every month. You can handpick and say, I want this message to go out on March 1st, this one to go out on April 1st. Now, 414 00:46:33.450 --> 00:46:42.469 Tamara Ward: I encourage a combination. So, one thing that we do encourage is a best practice, if you're using Alex, Alex is going to be texting your leads. So. 415 00:46:42.710 --> 00:46:56.669 Tamara Ward: AutoTracks, I would focus more on email communication. Let Alex text use those auto tracks for, kind of, nurture campaigns and email campaigns. Now, 416 00:46:57.190 --> 00:47:09.290 Tamara Ward: I do… you can always create your own auto tracks from scratch. We have great, short videos in our Help Center that teach you very quickly how to set one up. 417 00:47:09.300 --> 00:47:17.659 Tamara Ward: But Sync also has an entire library of templates, where you can just copy our templates and 418 00:47:17.690 --> 00:47:41.499 Tamara Ward: activate them on your site. So, you can customize your own, you can use our templates, you can even do a combination. Use our templates and make some modifications to it. Couple things that I encourage is we have an AutoTrax Information Hub, so if you type in the word AutoTrax in the Help Center, go to the information hub, has everything right in that article. 419 00:47:41.760 --> 00:47:44.230 Tamara Ward: But there's a really great 420 00:47:44.430 --> 00:48:00.749 Tamara Ward: article called Quick and Easy Auto Tracks to Set Up. That one actually has some of our suggested templates that you activate, but my favorite part is it tells you how to set them up. How do we at Sync recommend you set this up for your leads? So those are some great resources. 421 00:48:02.340 --> 00:48:12.539 CINC Marketing: Very cool. I do, want to remind everybody, Wind Dan's money is… Nigh… nigh 120 seconds away. 422 00:48:12.740 --> 00:48:14.000 James Terry: Gettin' close. 423 00:48:14.000 --> 00:48:18.440 CINC Marketing: I mean, I've been expecting James to forcibly… Select the. 424 00:48:18.440 --> 00:48:19.040 James Terry: I know… 425 00:48:19.040 --> 00:48:20.889 CINC Marketing: But we're not there yet, I guess. 426 00:48:21.180 --> 00:48:34.000 James Terry: Well, I know, Harry, I want to give you a couple of minutes to talk about, individual listing ads and the benefits of them, because that's what the prize for Wind Ann's Money is, which we had a question, kind of. 427 00:48:34.000 --> 00:48:48.060 James Terry: alluding to it a little bit earlier. I would say, we generally like to have, if anybody wants to volunteer for it, it's a couple of trivia questions. It's gonna be here in a couple of minutes. Marcus, yeah, I was gonna… Harry just said I was gonna call somebody out. 428 00:48:48.060 --> 00:48:54.949 James Terry: Marcus, you've been really engaged on the conversation, in the chat and everything, so if you're in a spot, 429 00:48:55.250 --> 00:48:56.540 James Terry: Whoever wants to raise their hand. 430 00:48:56.540 --> 00:48:57.300 CINC Marketing: Whoa! 431 00:48:57.300 --> 00:49:00.589 Tamara Ward: Mark, is it… Oh, we gotta fight for it. It's a fight. 432 00:49:00.590 --> 00:49:02.490 James Terry: For sure, there's not gonna be a video 433 00:49:02.940 --> 00:49:11.309 James Terry: We're not putting anybody, we're not putting that on anybody, you don't have to turn on your camera. But, but yeah, Harry will send an invitation to… to unmute, and… 434 00:49:11.780 --> 00:49:13.200 CINC Marketing: I assume that's how it works. 435 00:49:13.730 --> 00:49:14.270 James Terry: Oh, he'll do that. 436 00:49:14.270 --> 00:49:15.030 CINC Marketing: All the power. 437 00:49:15.800 --> 00:49:17.649 James Terry: Orlando did lose to Dan. 438 00:49:17.650 --> 00:49:19.549 CINC Marketing: Orlando did lose to Dan, yes. 439 00:49:19.550 --> 00:49:24.570 James Terry: Again, it's done quite well in trivia, but I think, I think today's the day. Somebody's taking him down. 440 00:49:25.110 --> 00:49:26.540 CINC Marketing: James really wants it. 441 00:49:27.730 --> 00:49:31.450 CINC Marketing: I do want to talk… so, individual listing ads, so… 442 00:49:31.810 --> 00:49:50.520 CINC Marketing: Really, it's been kind of a philosophy change. When I first got here. I've been here for a little bit over 10 years, so when I first got to Sync, we were very heavy on the social side for listings, saw a lot of leads come through and say, I just wanted to see what the kitchen looked like, or what the price was. So we shifted away from listings for a while. 443 00:49:50.600 --> 00:49:56.300 CINC Marketing: But really during COVID, listings really started to… 444 00:49:57.060 --> 00:50:04.489 CINC Marketing: you know, kind of… I don't want to say come back, but people really started connecting with listings, and I think that was because 445 00:50:04.710 --> 00:50:09.120 CINC Marketing: It was so scarce, you know, it was hard to find a house that you liked and a price that you liked. 446 00:50:09.320 --> 00:50:12.810 CINC Marketing: Especially, you know, there at the beginning of COVID, 447 00:50:13.020 --> 00:50:24.809 CINC Marketing: And so we've seen that trend really continue, and so we've really kind of focused more, or focused again on that listing side, because it drives the best cost per lead 448 00:50:24.970 --> 00:50:28.669 CINC Marketing: Leads are signing up to see a particular listing. 449 00:50:28.940 --> 00:50:35.469 CINC Marketing: And… We're collecting information on that, you know, we're asking that lead, are you ready to tour homes? 450 00:50:35.600 --> 00:50:41.450 CINC Marketing: you know, do you have a home to sell? That kind of stuff, and that all comes in. So, with that in mind. 451 00:50:41.550 --> 00:50:46.140 CINC Marketing: We really have a suite of packages that are aimed at marketing your listings. 452 00:50:46.250 --> 00:50:49.960 CINC Marketing: The first is individual listing ads, which is what the… 453 00:50:50.160 --> 00:50:53.880 CINC Marketing: The prize will be if someone can unseat 454 00:50:54.150 --> 00:51:00.150 CINC Marketing: Dan Lott, today, a $200 comp for individual listing ads to promote a specific listing. 455 00:51:00.470 --> 00:51:07.200 CINC Marketing: All those leads, of course, would be routed, or can be routed, however you'd like them into the system. 456 00:51:07.470 --> 00:51:13.990 CINC Marketing: And you can hand… with that, you're hand-picking a listing and saying, I want to promote this for 30 days, whatever it might be. 457 00:51:14.370 --> 00:51:19.190 CINC Marketing: Then if you have multiple listings that you'd like to promote, we have team listing ads. 458 00:51:19.470 --> 00:51:24.050 CINC Marketing: And that is an automatically updating catalog of 459 00:51:24.260 --> 00:51:30.540 CINC Marketing: your listings from the, from the site. So that can automatically promote 460 00:51:30.640 --> 00:51:48.079 CINC Marketing: your team's listings, the specific agents' listings, we can even do rentals. We know some clients in bigger cities are interested in rental leads, if that makes sense for you. That's something we can do with team listing ads, and that has a ridiculous cost per lead. 461 00:51:48.340 --> 00:51:51.099 CINC Marketing: I mean, it feels like we're healing from… 462 00:51:51.360 --> 00:51:57.720 CINC Marketing: From Meta. And the leads themselves are, from the people who we've run it with, which is a small size. 463 00:51:57.840 --> 00:52:01.530 CINC Marketing: But has been good. It really just matters if it makes sense. 464 00:52:01.760 --> 00:52:06.590 CINC Marketing: For your market. So… Those are really all geared towards 465 00:52:07.000 --> 00:52:23.269 CINC Marketing: promoting listings, because again, it goes back to that data. The data that we've seen is people are really connecting with listings right now, because it's hard to find one. And, you know, when we look at, we have, when we look at sales that come from ads on Meta. 466 00:52:23.740 --> 00:52:30.990 CINC Marketing: The biggest driver, by far, is these listing-centric ads, and that's also the shortest time frame. 467 00:52:31.530 --> 00:52:36.990 CINC Marketing: So… We think it's a, we think it's good. 468 00:52:38.580 --> 00:52:39.170 CINC Marketing: Clip that. 469 00:52:40.120 --> 00:52:41.689 James Terry: Yes, sir. 470 00:52:42.680 --> 00:52:47.870 CINC Marketing: So, anyway… That was not a smooth transition, and then I stopped and interrupted James again. 471 00:52:48.280 --> 00:52:48.970 CINC Marketing: Just to assess… 472 00:52:48.970 --> 00:52:50.049 James Terry: I was gonna say… 473 00:52:50.170 --> 00:52:57.119 James Terry: Yeah, Harry, we had a couple of volunteers for it, I don't know if you want to… how you want to do it, or who you want to choose first. 474 00:52:57.120 --> 00:53:00.350 CINC Marketing: Good question, by the way, about the parameters there. 475 00:53:00.690 --> 00:53:14.280 James Terry: Tamara, if you want to maybe put in an answer in the chat for Mark, or I know Orlando's on, just around some of the parameters while we get, get everything set up for Wind Dan's money. 476 00:53:14.340 --> 00:53:17.170 Tamara Ward: Yep. We'll talk about the categories and some stuff real quick. 477 00:53:17.500 --> 00:53:18.320 CINC Marketing: Alright. 478 00:53:19.060 --> 00:53:20.160 CINC Marketing: So… 479 00:53:21.490 --> 00:53:24.189 Daniel Lott: Are you putting me in the, the holding area? 480 00:53:24.440 --> 00:53:26.960 CINC Marketing: I want you to experience… first. 481 00:53:26.960 --> 00:53:31.210 Audio shared by CINC Marketing: Where? Money! 482 00:53:31.650 --> 00:53:38.110 Audio shared by CINC Marketing: Time for everyone's favorite portion of the show. The end. No, I'm just kidding. It's when Dan's funny. 483 00:53:38.110 --> 00:53:40.390 CINC Marketing: So, when Dan's money is… 484 00:53:40.390 --> 00:53:41.620 Audio shared by CINC Marketing: A 7… 485 00:53:41.620 --> 00:53:46.029 CINC Marketing: question, themed trivia quiz. You will have three 486 00:53:46.520 --> 00:53:49.470 CINC Marketing: categories to select from. We will not… 487 00:53:49.920 --> 00:53:55.699 CINC Marketing: do it yet, because Dan must not know the category that you select until the time of the questions. 488 00:53:55.850 --> 00:54:02.430 CINC Marketing: So we'll kick Dan out. You'll have 1 minute to do the best you can with 7 questions. It is timed. 489 00:54:02.530 --> 00:54:05.860 CINC Marketing: So if you're not sure, you can pass, and you should pass. 490 00:54:06.250 --> 00:54:15.829 CINC Marketing: You don't have to let James read the full question, but it's advised, because it could turn in a way, like, you know, like a Shyamalan movie. 491 00:54:16.010 --> 00:54:17.240 CINC Marketing: So… 492 00:54:17.890 --> 00:54:27.009 CINC Marketing: With that, I'm going to kick Dan out, and I think Marcus, since I have to be the bad guy, Marcus said yes first. 493 00:54:27.390 --> 00:54:29.959 CINC Marketing: And so, I think we'll bring Marcus on. 494 00:54:30.180 --> 00:54:37.080 CINC Marketing: To compete. So, Marcus, we're gonna bring you on… on audio only, and then we'll explain a little bit more 495 00:54:37.200 --> 00:54:39.710 CINC Marketing: Oh, and an exciting twist! 496 00:54:40.510 --> 00:54:46.590 CINC Marketing: the guest will be able to use Tamara as a lifeline for a question that they miss. 497 00:54:47.670 --> 00:54:50.420 CINC Marketing: And that will be counted towards the score, so… 498 00:54:50.450 --> 00:54:52.579 James Terry: We're going full interactive today. 499 00:54:52.600 --> 00:54:53.179 CINC Marketing: But the first… 500 00:54:53.180 --> 00:54:55.190 James Terry: The mulligan option. 501 00:54:55.190 --> 00:55:02.620 CINC Marketing: The first thing we should interactively do Is, stop interacting with Dan. 502 00:55:03.300 --> 00:55:04.269 CINC Marketing: See ya! 503 00:55:05.740 --> 00:55:07.879 CINC Marketing: Alright, so Dan is gone. 504 00:55:08.770 --> 00:55:12.839 CINC Marketing: Now… Let me remember how to bring Marcus on. 505 00:55:12.910 --> 00:55:26.669 James Terry: Let's unmute Marcus, and for the benefit of the group, because we did run into this a couple of months ago, as I'm reading the questions, please don't put the answers into the chat, because Dan is going to get the same questions when he comes in. 506 00:55:26.710 --> 00:55:35.139 James Terry: And 60 seconds, he's probably not reading through it, but I don't, you know, we don't want the answers right there in the chat while… while Dan's going through them, so… 507 00:55:35.300 --> 00:55:39.430 James Terry: Just in case he scrolls up and looks. No cheating for Dan. 508 00:55:39.560 --> 00:55:42.600 James Terry: Again, we're doing everything we can to make sure Dan loses. 509 00:55:43.050 --> 00:55:45.409 CINC Marketing: Alright, so Marcus, can you hear us? 510 00:55:48.960 --> 00:55:49.860 CINC Marketing: Oh. 511 00:55:50.770 --> 00:55:53.319 CINC Marketing: Oh, we may have to go to Mark. 512 00:55:56.190 --> 00:55:59.600 James Terry: You may have kicked him out, I don't see him. Let's do it, Mark. 513 00:55:59.600 --> 00:56:02.219 CINC Marketing: Mark's in. Alright, I'm sorry, Marcus. 514 00:56:04.440 --> 00:56:05.420 CINC Marketing: Hang on. 515 00:56:05.930 --> 00:56:10.710 CINC Marketing: Man, I am really… I am really working this board back here. 516 00:56:14.920 --> 00:56:19.089 CINC Marketing: Oh, I just muted you again, I'm sorry, Mark. Can you unmute again? 517 00:56:19.090 --> 00:56:20.410 Mark Hand: Can you hear us, Mark? 518 00:56:20.410 --> 00:56:21.739 CINC Marketing: There we go. 519 00:56:21.740 --> 00:56:23.639 James Terry: There we go! 520 00:56:23.640 --> 00:56:24.270 CINC Marketing: Alright! 521 00:56:24.270 --> 00:56:26.590 James Terry: Fake butter. So… 522 00:56:26.920 --> 00:56:32.899 James Terry: What'd we say? 60 seconds for 7 questions. Please, everybody, don't put the answers in the chat. 523 00:56:32.900 --> 00:56:51.889 James Terry: No need to wait for me to finish the question. If you know the answer, shout it out. If you're wrong, I'll continue reading the question, and you can change your answer at the end. And if you don't know, feel free to skip. We'll come back to it if there's time, but I definitely… lightning doesn't strike often. I wouldn't spend too much time on it. 524 00:56:51.970 --> 00:56:55.620 James Terry: 3… 3 categories for today. 525 00:56:55.620 --> 00:57:01.629 CINC Marketing: Yeah, wait, one… One more thing, the 60 seconds don't start until James finishes question one. 526 00:57:01.860 --> 00:57:07.389 CINC Marketing: Do you guys ever wonder what Dan's doing right now? Like, we should just randomly bring him back one time, just see what he's doing. 527 00:57:07.390 --> 00:57:13.049 James Terry: Just see what he… The three categories we have for you, 528 00:57:13.470 --> 00:57:15.200 James Terry: Is it Mark? I don't even see the name. 529 00:57:15.200 --> 00:57:16.529 Mark Hand: Yep, yep, March, sorry. 530 00:57:16.530 --> 00:57:25.539 James Terry: Mark, my man. In honor of Tamara on our training team, we have trainings, planings, or automobileings. 531 00:57:25.700 --> 00:57:30.120 James Terry: So, trains, planes, or automobiles, which category do you want to go with? 532 00:57:30.120 --> 00:57:31.540 Mark Hand: We'll go automobiles. 533 00:57:32.740 --> 00:57:33.580 James Terry: Let me scroll down. 534 00:57:33.580 --> 00:57:34.490 CINC Marketing: on automobiles. 535 00:57:36.150 --> 00:57:37.679 James Terry: Tricky one, alright. 536 00:57:37.680 --> 00:57:39.040 CINC Marketing: Hang on, I gotta do a timer. 537 00:57:39.430 --> 00:57:42.270 James Terry: Harry's gonna hold the time for us, he will give us, 538 00:57:43.110 --> 00:57:47.110 James Terry: Just a verbal at 30 seconds and 10 seconds remaining. 539 00:57:47.350 --> 00:57:48.320 Mark Hand: Alright. 540 00:57:48.320 --> 00:57:48.899 CINC Marketing: And I'm gonna… 541 00:57:48.900 --> 00:57:49.599 James Terry: Let us know. 542 00:57:49.600 --> 00:57:51.540 CINC Marketing: James finishes question one. 543 00:57:53.250 --> 00:57:54.490 James Terry: Harry, you ready? 544 00:57:54.490 --> 00:57:55.190 CINC Marketing: I'm ready. 545 00:57:55.190 --> 00:57:55.800 James Terry: Buck? 546 00:57:56.210 --> 00:57:57.539 James Terry: Mark, you ready? 547 00:57:57.540 --> 00:57:58.480 Mark Hand: Yes, sir. 548 00:57:58.880 --> 00:58:00.060 James Terry: Alright, here we go. 549 00:58:01.090 --> 00:58:12.400 James Terry: Once among the world's most watched shows, this British motoring series was hosted by Jeremy Clarkson, Richard Hammond, and James May, but everyone really loved the Stig. 550 00:58:13.150 --> 00:58:16.260 Mark Hand: Oh, I know this one. 551 00:58:18.340 --> 00:58:21.930 Mark Hand: Oh, there's a British version and an English version. 552 00:58:22.120 --> 00:58:24.360 Mark Hand: Top Gear? 553 00:58:24.700 --> 00:58:35.170 James Terry: Top Gear. In the 1960s and 70s, a Florida program allowed NASA astronauts to lease what vehicle for just $1 per year, making the car synonymous with the Apollo program? 554 00:58:41.290 --> 00:58:42.950 Mark Hand: Oh, pass. 555 00:58:44.050 --> 00:58:49.819 James Terry: In what Pixar movie does Lightning McQueen get stranded in Radiator Springs and must fix the town's road? 556 00:58:50.630 --> 00:58:51.300 Mark Hand: Mmm… 557 00:58:55.420 --> 00:58:56.630 Mark Hand: Ours… 558 00:58:56.860 --> 00:59:07.210 James Terry: Gars. This automobile manufacturer had a good run in 2025, selling nearly 95 of its F-Series trucks every hour. Henry would have been proud. 559 00:59:07.340 --> 00:59:08.410 Mark Hand: Board. 560 00:59:08.970 --> 00:59:12.590 James Terry: This comedian hosts the show Comedians in Cars Getting Coffee. 561 00:59:13.270 --> 00:59:14.470 Mark Hand: Jerry Seinfeld. 562 00:59:15.190 --> 00:59:22.689 James Terry: At just 12 miles per hour, the first of these traffic citations was issued in 1902, and they've been plaguing drivers ever since. 563 00:59:23.590 --> 00:59:24.819 Mark Hand: Speeding tickets? 564 00:59:25.630 --> 00:59:29.740 James Terry: And this car manufacturer made the fastest production car… Time? 565 00:59:30.040 --> 00:59:30.800 CINC Marketing: I'm… 566 00:59:31.180 --> 00:59:32.280 Mark Hand: Wow, that was quick. 567 00:59:32.520 --> 00:59:38.710 CINC Marketing: Alright, so… You did pass question number 2. 568 00:59:39.460 --> 00:59:40.439 CINC Marketing: Would you like to use… 569 00:59:40.440 --> 00:59:40.810 James Terry: Gamma. 570 00:59:40.810 --> 00:59:44.720 CINC Marketing: Would you like to use our guest as a lifeline for question number two? 571 00:59:45.760 --> 00:59:47.969 Tamara Ward: I had no idea. 572 00:59:47.970 --> 00:59:48.720 CINC Marketing: Oh, let's see! 573 00:59:48.720 --> 00:59:51.470 Tamara Ward: I was listening to that one, I was like… 574 00:59:51.770 --> 00:59:53.900 Mark Hand: I think she might know the lunar rover. 575 00:59:53.900 --> 00:59:57.540 Tamara Ward: I'm sorry, Mark, I did… I was a failed lifeline. 576 00:59:57.540 --> 00:59:58.460 Mark Hand: Alright. 577 00:59:58.890 --> 01:00:00.070 CINC Marketing: Alright. 578 01:00:00.580 --> 01:00:01.430 James Terry: Tamara, do you know. 579 01:00:01.430 --> 01:00:02.060 CINC Marketing: Now we gotta bring. 580 01:00:02.060 --> 01:00:07.589 James Terry: The car manufacturer was… had the fastest production car in the world, with the Veyron and the Chiron. 581 01:00:08.950 --> 01:00:17.320 Tamara Ward: I do not… I know Ford started that process, the manufacturing, but… I'm not a car girl. 582 01:00:17.700 --> 01:00:19.340 CINC Marketing: I think you just sneezed, James. 583 01:00:19.890 --> 01:00:25.159 CINC Marketing: That's what it sounded like to me. I didn't understand the words. All right, well, thank you, Mark. 5 is a good. 584 01:00:25.160 --> 01:00:26.100 James Terry: Was that 5? 585 01:00:26.460 --> 01:00:27.260 James Terry: That's strong. 586 01:00:27.260 --> 01:00:30.420 CINC Marketing: We're gonna bring Dan back. Mark, I'm gonna mute you again. 587 01:00:30.420 --> 01:00:31.060 Mark Hand: Okay. 588 01:00:31.060 --> 01:00:32.439 CINC Marketing: Let's see what Dan's doing. 589 01:00:35.010 --> 01:00:36.739 CINC Marketing: Where is Dan? 590 01:00:41.080 --> 01:00:42.100 CINC Marketing: He's coming. 591 01:00:43.940 --> 01:00:47.169 CINC Marketing: Always one… always worry if he just doesn't come back. 592 01:00:48.270 --> 01:00:50.019 James Terry: Let me turn this camera back on, it's blank. 593 01:00:50.390 --> 01:00:53.949 CINC Marketing: You're muted. You're always muted when you come back. Always. 594 01:00:53.950 --> 01:00:55.330 Daniel Lott: I know, I know. 595 01:00:55.710 --> 01:00:59.890 Daniel Lott: Yeah, I was gonna do it, I was gonna… I was gonna walk away, and it was just gonna be hilarious, so… 596 01:00:59.890 --> 01:01:04.630 CINC Marketing: Yeah, I know, we are wondering… I do wonder what you do. I need to set up a live cam. 597 01:01:04.960 --> 01:01:07.260 CINC Marketing: Yeah. 598 01:01:07.510 --> 01:01:08.200 James Terry: The dandy. 599 01:01:08.200 --> 01:01:09.210 CINC Marketing: Eagle can. 600 01:01:09.440 --> 01:01:12.030 CINC Marketing: Alright, so your opponent is Mark. 601 01:01:13.060 --> 01:01:16.260 Daniel Lott: Well, Marcus couldn't handle it. He bowed out. 602 01:01:16.260 --> 01:01:18.569 CINC Marketing: Yeah, something was wrong with the audio. 603 01:01:19.000 --> 01:01:19.760 Daniel Lott: Okay. 604 01:01:19.760 --> 01:01:20.850 CINC Marketing: I feel bad. 605 01:01:21.310 --> 01:01:22.420 CINC Marketing: But… 606 01:01:22.420 --> 01:01:28.210 James Terry: The categories, Dan, were trainings, planings, and automobilings. 607 01:01:28.450 --> 01:01:30.909 James Terry: And Mark chose automobiles. 608 01:01:31.780 --> 01:01:32.210 Daniel Lott: Okay. 609 01:01:32.210 --> 01:01:33.499 James Terry: That's your category. 610 01:01:33.830 --> 01:01:36.489 CINC Marketing: Because he loves… Made up words. That's what he said. 611 01:01:39.340 --> 01:01:42.789 CINC Marketing: Alright, you know the drill, we're not explaining it to you. 612 01:01:43.500 --> 01:01:44.100 Daniel Lott: you know. 613 01:01:44.450 --> 01:01:48.209 CINC Marketing: Alright. Dan is, is lossless. 614 01:01:48.210 --> 01:01:48.590 James Terry: Barry? 615 01:01:48.590 --> 01:01:50.090 CINC Marketing: Like, Spotify Audio. 616 01:01:51.820 --> 01:01:53.299 James Terry: Harry, ready on the timer? 617 01:01:54.160 --> 01:01:56.480 CINC Marketing: I'm ready. Just move forward. I'm ready. 618 01:01:56.760 --> 01:01:57.750 CINC Marketing: Remember, it starts at… 619 01:01:57.750 --> 01:01:58.389 James Terry: Dan, are you ready? 620 01:01:58.390 --> 01:01:59.910 CINC Marketing: finishes reading the first question. 621 01:02:00.690 --> 01:02:01.710 Daniel Lott: I am ready. 622 01:02:01.860 --> 01:02:03.009 CINC Marketing: Alright, you ready? 623 01:02:03.950 --> 01:02:17.419 James Terry: Once among the world's most… Yes, I'm ready. Here we go. Once among the world's most watched shows, this British motoring series was hosted by Jeremy Clarkson, Richard Hammond, and James May, but everyone really loved the Stig. 624 01:02:19.260 --> 01:02:19.890 Daniel Lott: S. 625 01:02:20.930 --> 01:02:31.459 James Terry: In the 1960s and 70s, a Florida program allowed NASA astronauts to lease what vehicle for just $1 per year, making the car synonymous with the Apollo program? 626 01:02:34.360 --> 01:02:35.350 Daniel Lott: Rover? 627 01:02:36.650 --> 01:02:44.940 James Terry: In what Pixar movie does Lightning McQueen get stranded in Radiator Springs and must fix the town's road for Paul Newman and Larry the Cable Guy? 628 01:02:45.200 --> 01:02:45.990 Daniel Lott: Hearts. 629 01:02:46.690 --> 01:02:56.479 James Terry: This automobile manufacturer had a good run in 2025, selling nearly 95 of its F-Series trucks every hour. Henry would have been proud. 630 01:02:56.980 --> 01:03:00.440 James Terry: This comedian hosts the show Comedians in Cars Getting Coffee. 631 01:03:00.910 --> 01:03:01.819 Daniel Lott: Jerry's unbelton. 632 01:03:02.810 --> 01:03:10.239 James Terry: At just 12 miles per hour, the first of these traffic citations was issued in 1902, and they've been plaguing drivers ever since. 633 01:03:11.070 --> 01:03:13.209 Daniel Lott: Stop sign? 634 01:03:13.700 --> 01:03:14.740 CINC Marketing: 5 seconds. 635 01:03:15.090 --> 01:03:19.560 James Terry: This car manufacturer made the fastest production car in the world with the Veyron and the Chiron. 636 01:03:20.510 --> 01:03:21.819 Daniel Lott: push. 637 01:03:22.110 --> 01:03:25.500 CINC Marketing: I'm… So… Yeah. 638 01:03:25.500 --> 01:03:29.110 James Terry: So the answers… now. 639 01:03:30.180 --> 01:03:33.300 James Terry: The British Motoring Show was Top Gear. Mark got that, well done. 640 01:03:33.300 --> 01:03:34.629 Daniel Lott: That one, yes. 641 01:03:35.440 --> 01:03:42.020 James Terry: In the 1960s and 70s, the car synonymous with the Apollo program was the Chevy Corvettes. All the astronauts drove Corvettes. 642 01:03:43.260 --> 01:03:44.119 James Terry: By the way. 643 01:03:44.170 --> 01:03:48.050 CINC Marketing: We both got cards, you both got Ford, Jerry Seinfeld. 644 01:03:48.060 --> 01:03:52.879 James Terry: At 12 miles per hour, speeding tickets were first introduced in 1902. 645 01:03:53.020 --> 01:03:57.999 James Terry: And the fastest production car in the world was made by Bugatti, the Bugatti Veyron. 646 01:03:58.500 --> 01:03:59.170 James Terry: Oh, no. 647 01:04:01.290 --> 01:04:02.840 CINC Marketing: So that means… 648 01:04:02.840 --> 01:04:04.100 Daniel Lott: I have lost! 649 01:04:04.690 --> 01:04:09.400 CINC Marketing: Look at the lack of self-confidence that you have. You haven't even let me give you the score yet. 650 01:04:10.290 --> 01:04:13.379 Daniel Lott: Well, you said things that he got right that I did not get right. 651 01:04:13.380 --> 01:04:21.629 CINC Marketing: Oh, well, yeah, James did steal my thunder. We'll fix that next. We'll fix that in post. But Dan, act like you don't know. You got 4, pretty good. 652 01:04:22.040 --> 01:04:22.960 Daniel Lott: Four's pretty… 653 01:04:22.960 --> 01:04:28.050 CINC Marketing: Pretty good. If you hit, like, 4 out of 7… in. 654 01:04:28.050 --> 01:04:29.220 Daniel Lott: Did I get 4? 655 01:04:29.680 --> 01:04:31.470 CINC Marketing: You did. You did. 656 01:04:31.860 --> 01:04:32.590 James Terry: I think so. 657 01:04:32.590 --> 01:04:33.990 CINC Marketing: Yeah, 658 01:04:33.990 --> 01:04:35.030 Daniel Lott: Oh, more? 659 01:04:35.030 --> 01:04:38.549 CINC Marketing: Mark got… 5! 660 01:04:38.550 --> 01:04:40.800 Daniel Lott: Oh, boom. 661 01:04:40.800 --> 01:04:50.549 CINC Marketing: So Mark is our first winner of when… Mark has won Dan's money, and now… I guess I'll email you, Mark, because we're not sure what to do. I'm not sure what to do with my hands. 662 01:04:52.340 --> 01:04:53.629 Daniel Lott: I am shocked. I'm shocked. 663 01:04:54.850 --> 01:04:55.680 Tamara Ward: Awesome, Mark! 664 01:04:57.180 --> 01:04:57.990 CINC Marketing: Venmo. 665 01:04:57.990 --> 01:04:58.729 Daniel Lott: Well done! 666 01:04:59.120 --> 01:04:59.940 Daniel Lott: Hold on, Mark! 667 01:05:00.600 --> 01:05:07.110 CINC Marketing: Alright, Mark, I will send you an email here a little bit later today. Thank you for playing. 668 01:05:07.110 --> 01:05:08.990 Daniel Lott: Hopefully, it's about to get a lot more expensive, unfortunately. 669 01:05:08.990 --> 01:05:11.609 CINC Marketing: Dan's about to take the campaign. Probably not. 670 01:05:11.610 --> 01:05:12.640 Tamara Ward: wisely. 671 01:05:12.640 --> 01:05:15.450 CINC Marketing: Yeah, no. 672 01:05:15.600 --> 01:05:21.760 CINC Marketing: No, congratulations, I'll reach out to you here shortly, Mark. Thank you, everybody, for being on. 673 01:05:22.000 --> 01:05:26.200 CINC Marketing: Dan, rest up, lick those wounds, because we're playing again! 674 01:05:26.500 --> 01:05:28.559 CINC Marketing: We're playing again next month. 675 01:05:28.730 --> 01:05:31.149 Daniel Lott: Now that James has gotten… 676 01:05:31.150 --> 01:05:35.229 CINC Marketing: what he wants. But I spent a lot of time working on this. 677 01:05:35.340 --> 01:05:36.350 CINC Marketing: And. 678 01:05:36.350 --> 01:05:40.100 Daniel Lott: I was hoping for a vibe question. There's no vibes, nothing about. 679 01:05:40.100 --> 01:05:41.279 CINC Marketing: Oh, that's a good word. 680 01:05:41.280 --> 01:05:45.269 Daniel Lott: That's my wheelhouse in the automotive world, so, unfortunately. 681 01:05:45.270 --> 01:05:46.839 CINC Marketing: Alright, well, with that… 682 01:05:46.840 --> 01:05:52.410 Audio shared by CINC Marketing: Congratulations, Mark. Thank you, camera. Thank you. 683 01:05:52.410 --> 01:05:55.919 CINC Marketing: James, thank you, Dan, as always. You stay handsome. 684 01:05:55.920 --> 01:06:04.069 Audio shared by CINC Marketing: Thank you, everyone, for joining and submitting questions. Be sure to subscribe to the pod, sync office hours. 685 01:06:04.240 --> 01:06:07.139 CINC Marketing: Wherever you get your pods. 686 01:06:08.340 --> 01:06:09.670 CINC Marketing: As the kids say. 687 01:06:10.160 --> 01:06:15.899 CINC Marketing: And as Dan says, and then also be sure to follow us on social, at SyncPro. 688 01:06:16.050 --> 01:06:20.389 CINC Marketing: Wherever you get your… artificial social. 689 01:06:20.720 --> 01:06:24.109 CINC Marketing: Because Real Social would be in person. And you can come to Sync U for that. 690 01:06:24.490 --> 01:06:28.740 CINC Marketing: If you love the show, thanks very much, and if you're not, if you don't, dang it, messed it up. 691 01:06:29.460 --> 01:06:32.029 CINC Marketing: Don't tell anyone about that, or that you didn't like the show. 692 01:06:32.780 --> 01:06:34.009 CINC Marketing: Have a great day! 693 01:06:34.010 --> 01:06:36.160 Tamara Ward: Thank you, have a great one, thanks for having me. 694 01:06:36.160 --> 01:06:37.040 James Terry: to ever. 695 01:06:37.040 --> 01:06:37.580 Daniel Lott: Thanks, Daniel. 696 01:06:37.580 --> 01:06:38.250 CINC Marketing: Yeah.