DAYZERO

Frank Greeff unpacks the leap from installing signboards at 20 to selling his last business for $180M to going back at Day Zero with Kinso, a platform unifying business messaging to surface the right context and prioritise what matters. We cover how leadership changes at scale, why HR was his first post-merger hire, and the ‘media first’ playbook that drove 15M organic views in a month.

What is DAYZERO?

Where Australia’s property experts — and FOUNDIT — share what really happens on Day Zero.

DAYZERO is the podcast that goes beyond headlines and into the true beginnings. Hosted by FOUNDIT co-founder Angus Ferguson, each episode unpacks the defining early moments, mindsets, and lessons that shape Australia’s property future.

Born from FOUNDIT’s own journey to fix a broken system, DAYZERO shares raw, unfiltered conversations with buyers’ agents, founders, industry veterans, and investors backing the next wave of real estate innovation. It’s about what it really takes to build and rebuild in property. From hard-won insights to market-making decisions, this is where real estate gets real.