Business Design

Laura McCann is a serial entrepreneur and the founder/CEO of the aroma-perfume brand ADORAtherapy. She believes in conscious beauty and produces perfumes with the cleanest ingredients that can shift one’s mood. She shares her business story and how she brought all aspects of her life into her business so she could become a more integrated CEO. Laura explains what a mainstream business is and her interesting anti-growth business concept. Our conversation is just the beginning.

Show Notes

πŸ€” Smellovision and smell dispensers on computers. 01:37
🏬 Opening a new retail store during the pandemic. 02:32
😷 Masks affected her business but she was still able to provide samples. 03:22
πŸ‘ As a manufacturer and wholesaler, Laura is now more focused on a direct-to-consumer model. 04:49
πŸ‘€ Physical stores vs. online models in the fragrance industry. 06:35
🍾 Cracking the code of creating the first mainstream aroma perfume brand. 08:17
πŸ‘§ Laura started her career at the age of six as an actress but entrepreneurship is in her blood. 10:23
❓ Online business vs. mainstream business model and retail stores. 13:30
πŸ“ˆ β€œThe truth is: you need more than one pillar for a business to see growth.” 16:39
πŸ€— Educating customers about vibrational and conscious beauty is required to become mainstream. 19:40
πŸ‘ƒ Boost and shift your chakras, room, or mood. 21:22
πŸ˜ƒ Laura will send some abundance to Kent and clear away to Randy. 21:54

Connect with Laura: www.adoratherapy.com
πŸ€“ Connect with us: www.thoughtpartnergroup.com
πŸ’‘ Screw Harvard, go to Crazy MBA: www.crazymba.com 

What is Business Design ?

We talk to quirky, brilliant, successful folks who are able to smarten business down, sharing insights on great business design.

Guests are all thought leaders in their own niche, and we challenge them to speak outside of talking points, which ultimately should make for a few interesting minutes of listening.

Design your business for success, with a few thoughts from those who have been there.