Andy Dé: Building Trusted Advisors, Cold Outreach & Discovering Ikigai - Episode #24

How can purpose-driven marketing and AI-powered personalization transform the way brands connect with customers?

In this episode of Connect To Market, host Casey Cheshire welcomes Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, to explore how understanding customer challenges and leading with value can turn marketers from vendors into trusted advisors. A three-time CMO and internationally recognized thought leader in AI for healthcare and life sciences, Andy shares how meaningful connection starts with truly listening to the customer.

He dives into how AI can be leveraged for personalized outreach without crossing into invasiveness, and why value-based, consultative selling is essential in today’s digital-first world. Drawing from both his professional journey and personal experiences, Andy discusses how aligning marketing strategy with customer needs,  and a purpose bigger than oneself,  leads to deeper trust and stronger results. He also reflects on the evolution of marketing, continuous learning, and how finding your “why” shapes long-term success.

In this episode, we cover:

• Why understanding customer challenges is the foundation of effective marketing
• How to use AI for personalization without losing trust
• Why value-based, consultative selling outperforms transactional marketing
• How purpose, resilience, and continuous learning shape impactful leadership

If you're a marketing leader looking to build stronger, more authentic customer relationships while responsibly leveraging AI, Andy’s insights will inspire a more meaningful, value-driven approach to growth.

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Connect with Andy:

• LinkedIn: https://www.linkedin.com/in/andyde/  
• Personal Website: andyde.com 
• Lightbeam Health Solutions: https://lightbeamhealth.com/   

Ways to Tune In:

• Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa 
• Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920 
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• YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Creators and Guests

Host

Casey Cheshire

What is Connect To Market?

A movement of B2B marketers who realize direct connection with buyers is the foundation of all growth.