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** The most important lessons from growing and selling a bootstrapped SaaS company, from a non-technical entrepreneur: https://www.hardknocksaas.com/ (use HUSTLE40 for 40% off).
Stefan Smulders is one of the best marketers I've spoken to. In 2019, he founded expandio.io, and was able to generate $1 million in run rate in the first six months after launch!
Continuing to leverage creative and effective marketing strategies on social media, Stefan is leading Expandi to hit $10 million in revenue by the end of 2023.
This was a fascinating conversation, and I encourage any startup founder or anyone in marketing to give it a listen. We touch on several topics, including:
- Learning and growing from past business failures
- How Expandi hit $1 million run-rate in the first six months
- Leveraging your personal brand to grow your business
- The psychology of sales
- Effective growth channels used to reach $10 million revenue
- Much more
Follow Stefan on Twitter: https://twitter.com/SmuldersStefan
Download the e-book "From Zero to SaaS Hero: https://expandi.io/from-zero-to-saas-hero-ebook/
Stefan Smulders is one of the best marketers I've spoken to. In 2019, he founded expandio.io, and was able to generate $1 million in run rate in the first six months after launch!
Continuing to leverage creative and effective marketing strategies on social media, Stefan is leading Expandi to hit $10 million in revenue by the end of 2023.
This was a fascinating conversation, and I encourage any startup founder or anyone in marketing to give it a listen. We touch on several topics, including:
- Learning and growing from past business failures
- How Expandi hit $1 million run-rate in the first six months
- Leveraging your personal brand to grow your business
- The psychology of sales
- Effective growth channels used to reach $10 million revenue
- Much more
Follow Stefan on Twitter: https://twitter.com/SmuldersStefan
Download the e-book "From Zero to SaaS Hero: https://expandi.io/from-zero-to-saas-hero-ebook/
Creators and Guests
What is Founder Views - SaaS, Business, and Beyond?
Founder Views is a podcast for SaaS builders who want real conversations, not recycled playbooks.
Hosted by Kosta Panagoulias, a 2x SaaS founder, the show features in-the-trenches conversations with SaaS CEOs, operators, and experts. Each episode digs into the decisions, strategies, wins, and struggles that shape real companies - practical insights from people actively building, not theorizing.
While the core focus is SaaS growth, leadership, and execution, the podcast also leaves room for broader discussions that help founders think better - whether that’s economics, technology, markets, or other big-picture business topics.
If you want raw, easy-to-follow conversations with people who've actually built something, you’ll feel right at home.