Ever wonder how little mom and pop natural food and supplement stores survive in a world with Amazon and Walmart? On this episode of Vitality Radio, Jared sits down for an honest and eye-opening conversation with fellow second-generation health store owner Jake Kiviko of Nature’s Finest in Arizona. Together, they pull back the curtain on what really happens behind the scenes when independent retailers choose which supplement brands to carry—and which ones to drop. They dive into how big corporations buying out once-trusted natural brands can shift quality and mission, and why educated consumers should care. You'll hear stories from both Jared and Jake on brand transitions, finding higher-quality replacements, and how transparency, education, and local relationships are keeping independent stores thriving despite the challenges of Amazon and big-box chains. Whether you're a longtime supplement buyer or just starting your natural health journey, this episode will help you become a smarter shopper and learn who to trust with your health.
Additional Information:
Just a reminder that this podcast is for educational purposes only. The FDA has not evaluated the podcast. The information is not intended to diagnose, treat, cure, or prevent any disease. The advice given is not intended to replace the advice of your medical professional.
What is Vitality Radio Podcast with Jared St. Clair?
What is the best supplement for me? What potency is right? What does the research show? Is it worth the money? These and all of your other supplement questions are answered here. Jared St. Clair brings well researched information so that you can make more informed decisions regarding your health, specifically focused on how to effectively use natural supplements to optimize your health and Vitality. Of course supplement and food choices aren't the only factors in optimal health. Jared also shares a regular series of Emotional Vitality episodes that will help you release the negativity that may be holding you back and embrace your full potential. Vitality Radio is not JUST about health, it is about HEALTH FREEDOM. Jared provides needed insight into the current threats to your health as well as the threats coming from government agencies, pharmaceutical companies and modern medicine as a whole. With over 35 years of experience in the natural products world, and a hearty dose of wit and sarcasm, Vitality Radio isn't just educational but entertaining and enlightening.