Rogue Creators

In this episode, Bryan and Loren sit down with their officemates Nate and Charlotte of Soapbox Influence to talk about influencer marketing. They discuss what brands need to know about influencer marketing, what makes a good influencer, and why a smaller following that is highly engaged is better than a large following that does not interact with the content you post. Don’t forget to stick around for the rapid-fire questions at the end!

Show Notes

Shownotes
(1:21) What are you obsessed with this week?
(7:22) Introducing Soapbox Influence 
(11:57) What companies need to know about influencer marketing
(18:40) Being an influencer is a real job!
(23:36) Qualities of a good influencer
(26:39) Micro-Influencers
(29:12) Advice for brands looking to get into influencer marketing
(32:42) What’s next for Soapbox Influence?
(35:27) Wrapping up
(37:30) Rapid Fire

Links
Bryan Fittin
Loren Lewis
Charlotte Banister
Nate Patterson  
Soapbox Influence Instagram 
Soapbox Influence Website 

Quotes
“The hand selection, the hand vetting of influencers and the way you, you know, create an application process for an influencer to partner with a brand is extremely important that they feel comfortable.  You know, that the brand persona fits their audience persona, that the demographics align, and that you know they actually believe and stand behind these products.  And then it does work, and it works very effectively that way.” (16:58)

“When it comes to promoting products, I think it’s people just being passionate about what they have and what they do, and what is making them better.  And that’s what we’re doing with our jobs too, you know.  I feel like they’re just getting to do it solo.” (19:31)

What is Rogue Creators?

Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.