High Stakes Growth

Katie Sturino is the founder and CEO of Megababe, the body-care brand behind Thigh Rescue, its signature anti-chafe stick, plus deodorants, sweat powders, cooling products, and more.


Expect to hear about:

– Launching while Divorcing: Why she decided to launch Megababe during a difficult personal time.

– The Today Show Sellout: How a man-on-the-street TV segment sold out 20,000 units in a few weeks.

– Five Years, Zero Ads: How Megababe grew through PR, organic social, and retail before spending a dollar on paid.

– Buses and Low-Fi TV: Why she leaned into NYC buses and deliberately low-fi network TV spots.

– Ready to Sell: How a strategic partner could scale Megababe and take the brand to the next level.


Find Katie on:
LinkedIn – https://www.linkedin.com/in/katie-sturino-10b62023/ 

What is High Stakes Growth?

High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.