"Your Data is F**Ked - For Marketers"

Join us for an insightful episode of the Attributed Podcast, where we tackle the common frustrations marketers face with their dashboards, insights, and reports. If you've ever felt overwhelmed by the state of your data, you're not alone!

In this exclusive episode, we have the privilege of hosting Mark McKenzie, Managing Director at MckTui and the author of the groundbreaking book, "Your Data is F**Ked - For Marketers." Mark will lead us through a deep dive into the world of data in marketing, addressing the challenges and offering practical solutions.

Discover valuable frameworks, engaging exercises, and effective strategies that can empower marketers like you to gain a better understanding of your data issues and take meaningful steps towards improvement

Follow Mark McKenzie on LinkedIn: https://www.linkedin.com/in/markcmckenzie/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host

Steffen Hedebrandt

Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.

Guest

Mark McKenzie

I help busy digital marketers harness the power of data.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.