In this compelling episode, Ankur Khaitan, a seasoned venture capitalist, delves into the art of retention for D2C startups. From identifying the correct tech-play to crafting effective customer retention strategies, Ankur's guide is a must-listen for anyone seeking to forge a strong connection with their consumers. Tune in to explore the secrets of success in the world of retention!
- (00:27) - Moving from Consulting to a Venture Capital firm
- (01:14) - Embracing the Big Story with a Bullish Attitude
- (04:40) - Deciphering the Indian Market: Organic Growth vs. Push-Play Strategy
- (07:37) - Navigating Brand Strategies: A VC's Perspective
- (11:05) - Emphasizing Day-0 Retention for Business Success
- (13:19) - Key Metrics for Measuring Success
- (19:13) - Engagement Proxys for Sustenance
- (23:25) - RoAS Evolution: New Category Creation vs. Innovation within Existing Categories
- (30:04) - Scaling Up: Transitioning from a Small Fish to a Big Player
- (36:24) - The Founder's Marketing Dilemma
- (49:00) - Zero to Hundred: The Journey of Accelerated Growth
- (56:49) - The Founder's Hat is a Tough One to Wear
- (59:31) - The Phygital Play
What is The State of Retention Marketing ?
Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.