Work Less, Earn More

Your business has a name, an address, a legal structure, and a clear description of what you do. What next?


Part two of The Easiest Business Plan Ever covers your marketing messaging.


This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.


Getting your marketing messaging down means you know who your customer is, what their problems are, and how your product or service solves those problems.


And that sets up your business for success.


Listen to the full episode to hear:


  • Questions for getting clear on your customers’ problem and the result you offer
  • Why your customers need to really understand how your offering solves their problem
  • How the story of your company and why you do what you do strengthens your message
  • Key questions to differentiate yourself from the competition
  • How to turn your product or service into a system


Learn more about Gillian:



What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!