B2B Marketing Exchange

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February.

Gullatt discussed the future of DEI in business and marketing and the importance of diversifying your marketing team.

Show Notes

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February. 

Gullatt discussed the future of DEI in business and marketing and the importance of diversifying your marketing team. Here are some key ways DEI benefits organizations:
  • Brand reputation;
  • Cost savings; and
  • Better financial performance.

While ignoring DEI will result in:
  • Lack of innovation;
  • Loss of perception; and
  • Potential harmful revelation. 

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What is B2B Marketing Exchange?

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.