CIM Marketing Podcast

AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption.

This podcast will: 
• Show how AI can eliminate mundane tasks and save time and money 
• Explore how AI adoption can unleash marketers’ creativity 
• Reveal why young marketers are driving AI change in marketing 

This episode features:
  • Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM 
  • Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM 

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.