INTRO/OUTRO MUSIC:
Yung Skrrt & Jonah Baseball - "The Man" (feat. Houdinne & Lunarboy) (Instrumental)
Spotify |
SoundCloud |
BandcampYung Skrrt:
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InstagramCOVER ART:Arielle TrenkFEATURED GUESTS:
Eugene Kan — co-founder,
MAEKANCharis Poon — writer, editor and producer, MAEKAN
Both Eugene and Charis co-host the weekly podcast
Making It Up, and were two of five co-writers of the essay "
The Modern Creator's Paradigm: Reasons for More Critique and Accountability."
SHOW TIMESTAMPS:
[2:50] Interview begins.
[4:00] Are we as consumers sufficiently challenging the creative work that's out there? Is it our role to challenge it? Should the consumer always "win"?
[9:12] Music and video platforms are increasingly embracing their roles as gatekeepers, and taking on the burden of responsibility and scrutiny in their curation.
[15:45] A significant component of creative and algorithmic accountability just comes down to answering the question of
why. Why is a platform recommending this song or movie to me? Why am I listening to this song, and does the platform know that reason? This is a question that word-of-mouth addresses better than any other tactic, and that algorithmic channels like Spotify's Discover Weekly still struggle to navigate.
[20:36] Thinking more critically about a piece of creative work arguably drives up the value of that work. "Without creative accountability, the new work that’s generated
rarely gets the critique necessary for it to develop into something refined and of higher value."
[25:26] Regardless of whether the song "Old Town Road" is actually "good," Lil Nas X benefited from fast-moving forms of
cultural response — including memes, which arguably comprise a form of cultural criticism.
[28:42] Despite whatever creative democratization has taken place thanks to technology, our silos of communal
critique may be deepening.
[29:39] As a whole, if we're advocating for smaller, tight-knit communities of critique to help push culture forward, how many of those communities will we be able to see in the open? Who will even get to see it in the first place? (Hint: platforms.)
[30:57] From a cultural consumer's perspective, higher barriers to consumption arguably lead to more impactful and emotional investment in creators.
[33:41] Music distribution and tech companies are increasingly catering to the "middle tier" of independent artists and their teams.
[39:01] A somewhat radical idea: What if creator-focused companies taxed hobbyists higher than professional artists for their services? Or, put another way, what if artists were rewarded with
more equity, not less, for contributing positively to their culture and community — essentially the opposite of how traditional record-label deals are structured?
[42:44] Discussion of the key building blocks for the future of media, speaking from our experiences building MAEKAN (Eugene/Charis) and a Patreon membership (Cherie). Key trends:
[54:39] Overrated/Underrated segment begins. (this lasted more than 10 minutes, lol)
[54:57] Charis: The conversation and controversy around Taylor Swift's new single and music video "
You Need to Calm Down."
[58:32] Eugene: The role of merch bundling not only in Billboard chart placement, but also in artists' cultural influence on- and offline.