1 00:00:00,960 --> 00:00:02,000 What time is it? 2 00:00:08,320 --> 00:00:09,520 What time is it? 3 00:00:23,360 --> 00:00:26,240 The only live news podcast about 4 00:00:26,560 --> 00:00:28,800 podcasting from the stage. 5 00:00:32,060 --> 00:00:32,460 The news. 6 00:00:38,380 --> 00:00:41,180 The only live news podcast about 7 00:00:41,500 --> 00:00:43,820 podcasting from the stage. 8 00:00:48,860 --> 00:00:51,940 Well, I hope you know what time it is. It's time for Poduty and the 9 00:00:51,940 --> 00:00:55,620 News. I've got a great guest joining me tonight. It's 10 00:00:55,620 --> 00:00:58,460 Julie Marty-Pearson. How you doing tonight, Julie? 11 00:00:59,490 --> 00:01:03,170 I'm good. How are you doing? Great. So it's 12 00:01:03,170 --> 00:01:06,050 cold here in Pittsburgh. We had 20 inches of snow yesterday. 13 00:01:06,850 --> 00:01:10,690 And the high for the. Until Sunday, the high 14 00:01:10,690 --> 00:01:14,130 it's going to be is 16 degrees. I 15 00:01:14,130 --> 00:01:17,890 honestly could not. I do. I do not even compute. I 16 00:01:17,890 --> 00:01:21,610 am in California where It is currently 58, and I 17 00:01:21,610 --> 00:01:25,330 was born and raised here, so I've never lived somewhere that cold. And I feel 18 00:01:25,330 --> 00:01:28,750 for all of you right now. I was having a 19 00:01:28,750 --> 00:01:32,430 conversation with somebody earlier today and they're saying something very similar like, how do you 20 00:01:32,430 --> 00:01:36,230 do it? And I'm like, honestly, it's. It's really the best part 21 00:01:36,230 --> 00:01:40,030 of living and climate where you have four distinct seasons. I 22 00:01:40,350 --> 00:01:44,069 like, even though January and February are really tough and it's 23 00:01:44,069 --> 00:01:47,870 still getting dark at 5pm there's just something about knowing 24 00:01:47,870 --> 00:01:51,350 that by mid March it's going to be, you know, 60 25 00:01:51,350 --> 00:01:55,100 degrees and it's going to be light until 7pm and you start to get 26 00:01:55,100 --> 00:01:58,900 more and more of this, you know, daytime back and life back, and 27 00:01:58,900 --> 00:02:02,540 you're. You can get outside more and you really get to appreciate, you know, 28 00:02:02,540 --> 00:02:06,300 seven, eight months of the year with four kind of not 29 00:02:06,300 --> 00:02:10,060 so great months. That sounds nice. 30 00:02:10,060 --> 00:02:13,380 Yeah, we don't, we don't get four, I would say 31 00:02:13,380 --> 00:02:16,860 seasons. It kind of depends. But where I live gets very hot in the summer. 32 00:02:17,260 --> 00:02:21,060 We were over 100 for three or four months and I do 33 00:02:21,060 --> 00:02:24,580 not enjoy that. So I, what you were talking about sounds good. I could deal 34 00:02:24,580 --> 00:02:27,640 with a couple months of that to en. Enjoy the rest of the year. 35 00:02:28,520 --> 00:02:31,600 Well, I know something else that you have because I was listening to your new 36 00:02:31,600 --> 00:02:35,000 podcast, Still Becoming Woman Unmuted, 37 00:02:35,240 --> 00:02:38,600 and you were kind of joking about you started with one podcast 38 00:02:39,000 --> 00:02:42,760 and now you have three podcasts. And it was really entertaining 39 00:02:42,760 --> 00:02:46,280 just to hear your perspective about you podcasters kind of collect these things 40 00:02:46,760 --> 00:02:50,200 and we just start more podcasts. Tell us a little about your podcast 41 00:02:50,680 --> 00:02:53,280 and the best way if we want to connect with you and how do we 42 00:02:53,280 --> 00:02:56,960 listen to them. Yeah, you can find all of my information, 43 00:02:57,200 --> 00:03:00,880 all of my podcasts and things on my website, which is easy. It's just. 44 00:03:00,880 --> 00:03:04,720 juliemartypearson.com and like you said, I Just started 45 00:03:05,040 --> 00:03:08,800 another last week. I. I've been messing around 46 00:03:08,800 --> 00:03:11,520 with this idea for a while and I just thought I'd put it out there 47 00:03:11,520 --> 00:03:15,160 and I've gotten a great response. So I'm really excited about still becoming women 48 00:03:15,160 --> 00:03:18,720 unmuted. It's really going to focus on women's issues, women's 49 00:03:18,720 --> 00:03:22,410 topics. Just a place for us to share and grow, kind of learn 50 00:03:22,410 --> 00:03:25,970 together. And I have two other podcasts. My other 51 00:03:25,970 --> 00:03:29,570 is podcast your story and that is related to my 52 00:03:29,570 --> 00:03:32,890 business. And I share my tips and tricks there about 53 00:03:33,210 --> 00:03:36,330 how to start a podcast, how to grow, and how to be a good guest, 54 00:03:36,330 --> 00:03:40,090 which I get asked about a lot. And then my third is kind 55 00:03:40,090 --> 00:03:43,690 of my passion project. It's where I started in podcasting. 56 00:03:44,250 --> 00:03:48,010 It's called the story of my pets. And I interview people 57 00:03:48,170 --> 00:03:51,750 all over the world talking about stories of pet rescue, you, 58 00:03:51,830 --> 00:03:55,150 animal fostering, animal adoption, and why 59 00:03:55,150 --> 00:03:58,230 everybody should help out the animals in their community 60 00:03:58,790 --> 00:04:02,550 and, you know, and volunteer and foster for overcrowded shelters 61 00:04:02,550 --> 00:04:06,390 and all sorts of different topics. So I really love that one. I've 62 00:04:06,390 --> 00:04:09,830 always been a huge animal lover and they're a big part of my life. 63 00:04:09,910 --> 00:04:13,630 And I keep that going because that's kind of the really fun part of 64 00:04:13,630 --> 00:04:17,080 podcasting for me is getting to talk to people about their pets. 65 00:04:19,150 --> 00:04:22,430 Yeah. I think I saw on one episode you had somebody who rescued, I think 66 00:04:22,430 --> 00:04:26,190 over 2,000 pets or helped foster 67 00:04:26,190 --> 00:04:28,590 2,000 pets. It was quite an impressive number. 68 00:04:29,630 --> 00:04:33,389 Yeah, I've had some really amazing conversations 69 00:04:33,389 --> 00:04:37,030 with people that I thought I knew a lot. I thought I've always been an 70 00:04:37,030 --> 00:04:40,390 advocate. And then I started the podcast and I was like, wow, there's a lot 71 00:04:40,390 --> 00:04:44,110 I need to learn. So no wonder we need to educate other people. But 72 00:04:44,110 --> 00:04:47,940 yeah, I've met some really incredible people that have. Some people are 73 00:04:47,940 --> 00:04:51,660 doing it on the side as a volunteer thing. But I've also interviewed a lot 74 00:04:51,660 --> 00:04:55,100 of people who work full time and rescue and shelters and non 75 00:04:55,100 --> 00:04:58,780 profits. And it's just really amazing what, what they're dedicating their 76 00:04:58,780 --> 00:05:02,460 lives to. But we also talk about fun things and 77 00:05:02,540 --> 00:05:06,020 how cute our pets are and the silly things they do and how we can't 78 00:05:06,020 --> 00:05:09,780 imagine if we didn't have them in our lives. So I try to make it 79 00:05:09,780 --> 00:05:13,500 a mix of the stories we tell. Awesome. And that 80 00:05:13,500 --> 00:05:17,220 all those links will be in the show notes. There's the podcast. 81 00:05:17,380 --> 00:05:20,180 The story of my pet was great. I was listening to some of the episodes, 82 00:05:20,740 --> 00:05:24,580 doing some of my research, audio Julie. And just a great little 83 00:05:24,580 --> 00:05:27,820 channel on YouTube. Check it out. The link will be in the show notes. Make 84 00:05:27,820 --> 00:05:31,540 sure you support the guests and also all my guests who come on the show. 85 00:05:31,540 --> 00:05:35,060 We're doing something a little special. It's called Poduty and the Crew. 86 00:05:35,220 --> 00:05:38,750 And Julie will now be part of the crew. If you go to the website 87 00:05:38,990 --> 00:05:42,790 where you can find this podcast, you're going to see Julie with all of her 88 00:05:42,790 --> 00:05:46,630 links and any show that Julie 89 00:05:46,630 --> 00:05:50,350 has ever appeared on. So we're building out this huge library so 90 00:05:50,350 --> 00:05:54,109 Julie can be on this show and Julie could be on future episodes. 91 00:05:54,590 --> 00:05:58,430 And we're going to have all those links there, all of it archived in 92 00:05:58,430 --> 00:06:01,990 one place there. It's going to be pretty impressive. That 93 00:06:01,990 --> 00:06:05,670 sounds very cool. I will be checking it out myself now that 94 00:06:05,670 --> 00:06:09,470 I'm on it. You know, I think it's that I think I talk 95 00:06:09,470 --> 00:06:12,510 about it all the time. But podcast guesting is such a great thing because it 96 00:06:12,510 --> 00:06:16,310 is like expanding our community and our connections and 97 00:06:16,310 --> 00:06:19,790 all of that. And I put all of my guest episodes on my website just 98 00:06:19,790 --> 00:06:23,470 for that reason, because I want to share them too. Yeah, it's a great 99 00:06:23,470 --> 00:06:25,834 way. So check out those links. News.poduty.com 100 00:06:26,092 --> 00:06:29,870 p-o-d-u-t-y.com all the links, all the 101 00:06:29,870 --> 00:06:33,670 show notes, all the episodes, audio and video in one 102 00:06:33,670 --> 00:06:37,450 place, which means we know what time it is. Are 103 00:06:37,450 --> 00:06:41,050 you ready for our first story? Let's 104 00:06:41,050 --> 00:06:44,850 go. There are some interesting ones you may. 105 00:06:44,850 --> 00:06:48,570 Not fully understand because this is going to be people in the path 106 00:06:48,570 --> 00:06:51,490 of the snowstorm that just came through the east coast here. But 107 00:06:52,050 --> 00:06:55,610 snow panic is real. And the Rizzuto show 108 00:06:55,610 --> 00:06:59,410 podcast delivered another masterclass in live culture. 109 00:06:59,410 --> 00:07:02,890 Reactive podcasting with an episode that turns a simple winter 110 00:07:02,890 --> 00:07:06,380 forecast into into a full blown social experiment. 111 00:07:06,700 --> 00:07:10,380 From grocery store panic and empty shelves to the absolute 112 00:07:10,380 --> 00:07:13,820 horror of watching someone pay with a check. The show 113 00:07:13,820 --> 00:07:17,420 captures how fast adults unravel once snow enters. The chat 114 00:07:17,900 --> 00:07:21,340 layered with listener emails about awkward office behavior, 115 00:07:21,580 --> 00:07:24,940 relationship limbo and workplace etiquette wars, 116 00:07:25,180 --> 00:07:28,700 plus celebrity nonsense, sports updates and 117 00:07:28,700 --> 00:07:32,160 sponsored studio cams. The episode shows why live 118 00:07:32,160 --> 00:07:35,840 comedy podcasts thrive. They react instantly 119 00:07:35,840 --> 00:07:39,360 to shared experiences and turn everyday chaos into 120 00:07:39,360 --> 00:07:43,200 communal laughter. And one of the things that you said you've never 121 00:07:43,200 --> 00:07:46,760 been in a winter environment. One of the things, 122 00:07:46,760 --> 00:07:50,560 it's very Covid like the behavior of people. When there's a storm 123 00:07:50,560 --> 00:07:54,080 coming, everybody has to go to the store and they buy 124 00:07:54,320 --> 00:07:57,980 everything. There won't be milk or bread, paper 125 00:07:57,980 --> 00:08:01,740 towels, toilet paper. You'll have to go hunting to find stuff. The 126 00:08:01,740 --> 00:08:05,500 shelves literally get wiped empty when you're at the 127 00:08:05,500 --> 00:08:09,220 worst Case scenario, the snow happened Sunday into Monday. We were 128 00:08:09,220 --> 00:08:12,940 already driving Monday afternoon, yet there was this full 129 00:08:12,940 --> 00:08:16,620 blown panic in the area. And a podcast like this, this is going to be 130 00:08:16,620 --> 00:08:20,260 a live stream show. And this is an example of kind of pulling 131 00:08:20,260 --> 00:08:23,820 on cultural moments, things that are happening in society, 132 00:08:24,250 --> 00:08:28,090 and kind of piggyback on that for the content for your show. So this 133 00:08:28,090 --> 00:08:31,890 is one of those shows where, you know, this is what the public's talking about. 134 00:08:31,890 --> 00:08:35,650 They're going crazy trying to get all the groceries they can. And here 135 00:08:35,650 --> 00:08:39,450 we. This podcast comes in and really capitalizes on that 136 00:08:39,450 --> 00:08:43,170 moment. Yeah, and that makes so much sense because I 137 00:08:43,170 --> 00:08:46,570 saw so much of this on social media. You know, people 138 00:08:46,810 --> 00:08:50,290 go into the store talking about it. One of my friends who's a podcaster was 139 00:08:50,290 --> 00:08:53,370 posting about like, she would say, why are there no 140 00:08:53,900 --> 00:08:57,100 eggs, milk or bread anywhere? And she was like, how much 141 00:08:57,340 --> 00:09:01,060 French toast are you guys making right now? Like, she said she couldn't 142 00:09:01,060 --> 00:09:04,860 find those three things at any of the stores she went to. And it's just 143 00:09:04,860 --> 00:09:07,620 so funny to think it's like, guys, you're not going to be cut off from 144 00:09:07,620 --> 00:09:08,700 the world for a month. 145 00:09:11,660 --> 00:09:15,420 It is full blown panic. And, and to be able to have a live stream 146 00:09:15,420 --> 00:09:19,020 podcast, you know, something that's even in, in your industry, 147 00:09:19,180 --> 00:09:22,830 you, your, your niche, you're going to find 148 00:09:22,830 --> 00:09:26,670 things that capitalize on the current moments. And I really think that's what this 149 00:09:26,670 --> 00:09:30,470 po. This episode did really well is they took this major 150 00:09:30,470 --> 00:09:34,230 thing that had news coverage 247 for a week leading 151 00:09:34,230 --> 00:09:37,670 up to it, and they had a little comedy about it. They were, you know, 152 00:09:37,670 --> 00:09:41,150 teasing and jesting each other about what's going to happen. 153 00:09:41,230 --> 00:09:44,870 Did you get your eggs? Did you get the milk? And, and I think 154 00:09:44,870 --> 00:09:48,220 that's just a, a new way to think about podcasting in a way you may 155 00:09:48,220 --> 00:09:51,620 not think about. You may be sitting there writing a script or getting, 156 00:09:51,620 --> 00:09:55,420 preparing questions for an interview. But another perspective, if you're going to 157 00:09:55,420 --> 00:09:59,180 live stream it, you might as well really get into the pop 158 00:09:59,180 --> 00:10:03,020 culture, really get into the psyche of everybody who's out there running around 159 00:10:03,020 --> 00:10:06,700 to get, get the milk and bread. Yeah. And I think it's 160 00:10:06,700 --> 00:10:10,180 smart because, I mean, one of the benefits of live streaming is you don't have 161 00:10:10,180 --> 00:10:13,820 to edit and then put up later and all of that. So you 162 00:10:13,820 --> 00:10:17,300 can be at the immediate moment of what's happening 163 00:10:18,000 --> 00:10:21,280 you, whether that's good or bad. But yeah, I think there's definitely 164 00:10:21,840 --> 00:10:24,960 a niche there in podcasting that not a lot of us who record 165 00:10:25,680 --> 00:10:29,400 and you know, edit, get to do because we're on a schedule or 166 00:10:29,400 --> 00:10:33,120 we put it out certain days. But doing it live and just delving 167 00:10:33,120 --> 00:10:36,720 into what's happening in the world is really. It sounds like they had a lot 168 00:10:36,720 --> 00:10:40,440 of fun with it. Yeah. And this could be a special episode. 169 00:10:40,440 --> 00:10:44,280 It doesn't have to be your normal format. These, they look like they do 170 00:10:44,280 --> 00:10:48,010 it pretty regularly, maybe part of a radio station. But if you can have a 171 00:10:48,010 --> 00:10:51,850 special event or kind of reward your fans with a special type 172 00:10:51,850 --> 00:10:55,690 of episode, this might be one strategy to consider. It's take things from 173 00:10:55,690 --> 00:10:59,530 your industry, take things that you're interested in and make them current and just 174 00:10:59,530 --> 00:11:03,210 have a conversation about it. Yeah, you know, one of 175 00:11:03,210 --> 00:11:06,970 that's one of the things I'm playing with with my newest podcast is doing some 176 00:11:06,970 --> 00:11:10,730 of my episodes livestream, maybe even a panel so people can ask 177 00:11:10,730 --> 00:11:14,450 questions in real time and we can respond. Because I've never 178 00:11:14,450 --> 00:11:17,490 really done that with any of mine. And there's definitely a different 179 00:11:18,560 --> 00:11:20,960 type of focus or content you can get that way. 180 00:11:22,640 --> 00:11:26,080 Yeah. Let's keep it going. I have a second live stream. This podcast 181 00:11:26,080 --> 00:11:29,880 mixes live stream podcasts, live podcasts that happen in 182 00:11:29,880 --> 00:11:33,520 front of audiences, and even podcasts that happen at 183 00:11:33,520 --> 00:11:37,120 as part of other events like conferences. We even see it with 184 00:11:37,280 --> 00:11:40,800 concerts sometimes. The opening acts now are podcasts. So 185 00:11:40,880 --> 00:11:44,240 let's keep it going with another live stream. The Brothers of the 186 00:11:44,240 --> 00:11:47,940 Serpent Niche Nerdy and Live the snake Bros. 187 00:11:47,940 --> 00:11:51,300 Poll 4700 views the snake Bros. Live 188 00:11:51,300 --> 00:11:55,060 podcast proves once again that you don't need celebrity guests or 189 00:11:55,060 --> 00:11:58,660 a massive stage to win with live podcasting. A 190 00:11:58,660 --> 00:12:01,940 recent live streamed episode pulled over 4700 views. 191 00:12:01,940 --> 00:12:05,260 Combining real time discussion, deep dive 192 00:12:05,420 --> 00:12:09,020 analysis and long form debate on topics ranging 193 00:12:09,020 --> 00:12:12,300 from fasting and extreme weather in Texas to 194 00:12:12,300 --> 00:12:15,940 geomagnetic storms and a controversial academic paper on 195 00:12:15,940 --> 00:12:19,700 ancient Egyptian stone vessels. The episode shows 196 00:12:19,700 --> 00:12:23,540 how live podcasts can thrive by letting audiences watch the 197 00:12:23,540 --> 00:12:27,180 thinking process unfold. Disagreements, critiques and 198 00:12:27,180 --> 00:12:30,900 all, turning complex subject matter into compelling, binge 199 00:12:30,900 --> 00:12:34,700 worthy content that rewards curiosity and keeps viewers 200 00:12:34,700 --> 00:12:38,140 engaged far beyond a traditional audio 201 00:12:38,140 --> 00:12:41,940 format. Julie, we're kind of building on the last story 202 00:12:41,940 --> 00:12:45,180 there. There's a way to connect with people. It doesn't have to be 203 00:12:45,800 --> 00:12:49,200 kind of like that morning show format. It could be something that you're 204 00:12:49,200 --> 00:12:52,520 passionate about. It could be like the paper on Egyptian 205 00:12:52,680 --> 00:12:56,120 stone vessels that made for interesting content. 206 00:12:56,200 --> 00:12:59,960 Somehow they were able to pull it together. Maybe that's something they studied in 207 00:12:59,960 --> 00:13:03,720 college or they're just obsessed with, but they 208 00:13:03,720 --> 00:13:07,320 were able to take something abstract and really make a 209 00:13:07,320 --> 00:13:11,120 content, make a show out of it. That was the part that stuck 210 00:13:11,120 --> 00:13:14,360 out to me when I was reading about this before, I was like, egyptian stone 211 00:13:14,360 --> 00:13:18,180 vessels. That's very specific. But, 212 00:13:18,260 --> 00:13:21,740 you know, and I could say, you know, as a guest, one of the things 213 00:13:21,740 --> 00:13:25,020 I love about being a guest is seeing what people are doing. I've been on 214 00:13:25,020 --> 00:13:28,340 podcasts. One was for Bruce Springsteen, Superfans. 215 00:13:28,980 --> 00:13:32,740 That's a very specific podcast. But we had this great long conversation 216 00:13:32,740 --> 00:13:36,380 about lots of different things. So I think it is cool when 217 00:13:36,380 --> 00:13:39,980 people really get specific, but they also allow it to evolve from that 218 00:13:39,980 --> 00:13:43,740 point. Dive in, find the things you love, because you're going to find with 219 00:13:43,740 --> 00:13:47,300 your podcast, you're going to find other people who love the same things. And 220 00:13:47,650 --> 00:13:51,450 if you're passionate about it, you'll find your audience. Get in there, 221 00:13:51,450 --> 00:13:55,210 figure it out, make it interesting, have fun with it. And this is just 222 00:13:55,210 --> 00:13:58,850 a great example of doing that live and pulling your audience together. 223 00:13:58,850 --> 00:14:02,370 4700 people also wanted to know about Egyptian stone 224 00:14:02,370 --> 00:14:06,050 vessels. Wow. And I think 225 00:14:06,050 --> 00:14:09,770 that's also why we see in mainstream media, all the 226 00:14:09,770 --> 00:14:13,260 big shows, all the popular shows have podcasts, 227 00:14:13,730 --> 00:14:17,410 buddies. They said, you know, after this episode, check out the, the podcast 228 00:14:17,410 --> 00:14:21,050 about this show. They even have some new ones where they're having, you 229 00:14:21,050 --> 00:14:24,730 know, famous people come in to host, to talk to the people that are 230 00:14:24,730 --> 00:14:28,450 in the, the television show after each episode. So that 231 00:14:28,450 --> 00:14:32,250 is because everything can be a cult following, whether it's a TV show or a 232 00:14:32,250 --> 00:14:35,970 book or just Egyptian stone vessels, apparently. 233 00:14:37,970 --> 00:14:41,250 And you see that a lot. Like you just mentioned, HBO does this 234 00:14:41,800 --> 00:14:45,600 really well. Apple does it really well. They're combining this 235 00:14:45,600 --> 00:14:49,320 extended content in podcast format. Yes, you're going to watch the show, 236 00:14:49,320 --> 00:14:52,920 you're going to binge watch the series, but then there's this additional bonus 237 00:14:52,920 --> 00:14:56,760 content that you can only get through the podcast. And Julie's spot on, like, 238 00:14:56,760 --> 00:15:00,440 that's a way to keep that community growing, keep that community 239 00:15:00,440 --> 00:15:04,240 engaged in between episodes. And I think that's also why so 240 00:15:04,240 --> 00:15:07,880 many actors and sports people have created their own shows, because they've 241 00:15:07,880 --> 00:15:11,640 realized they can do it for themselves without it actually being the, you 242 00:15:11,640 --> 00:15:15,460 know, companies behind the shows it that are creating it, they can 243 00:15:15,460 --> 00:15:18,740 create it for themselves. I've seen a lot there's. I know there's a couple ones 244 00:15:18,820 --> 00:15:21,980 for the show, the Office that the people who used to be on it do 245 00:15:21,980 --> 00:15:25,540 like re watches of all the episodes. So there's so many different approaches. 246 00:15:26,020 --> 00:15:29,579 I know the Boy Meets World is a big one. That one was I forget 247 00:15:29,579 --> 00:15:33,340 what they call it, but you know, those shows, 248 00:15:33,340 --> 00:15:36,740 I think How I Met yout Mother has a podcast as well. Like these classic 249 00:15:36,740 --> 00:15:40,500 TV shows now are revisiting where they have this cult following. 250 00:15:41,200 --> 00:15:44,560 And they're right. They're just going into it and keeping that community 251 00:15:44,560 --> 00:15:48,400 engaged. That makes me think I might have to create 252 00:15:48,400 --> 00:15:51,920 a Clue podcast. Clue is my favorite 253 00:15:51,920 --> 00:15:55,760 movie from back in the 80s. And I'm like, or there could already be some. 254 00:15:55,760 --> 00:15:59,480 And I just haven't seen them yet. Like all the Easter eggs. 255 00:15:59,480 --> 00:16:03,080 And Clue would be like, what's all the. There's just so much scenery in the 256 00:16:03,080 --> 00:16:06,840 back. The set design was so elaborate in that movie. Yes. There's 257 00:16:06,840 --> 00:16:09,040 probably a thousand stories in the background. 258 00:16:10,720 --> 00:16:13,680 Oh, I love that. Oh, now I'm gonna have a fourth podcast. 259 00:16:15,360 --> 00:16:19,200 Oh, well, let's. Let's see. Because maybe you could present that 260 00:16:19,200 --> 00:16:22,920 podcast at this conference, which I just wanted to highlight. This is 261 00:16:22,920 --> 00:16:26,160 the map for an event coming up in the communications industry. 262 00:16:26,800 --> 00:16:30,120 And if you look at the highlighted section in the upper right corner, guess what 263 00:16:30,120 --> 00:16:33,480 it says? If you really, really zoom in, it says Podcast 264 00:16:33,480 --> 00:16:37,230 stage. So this is a conference and part of the 265 00:16:37,230 --> 00:16:40,950 showroom floor, the event floor is going to be a stage 266 00:16:40,950 --> 00:16:44,110 dedicated just to podcasting. So Connected America 267 00:16:44,110 --> 00:16:47,710 2026 just unveiled its future focus agenda 268 00:16:47,790 --> 00:16:51,190 for this April in Texas. And buried among the 269 00:16:51,190 --> 00:16:54,830 keynotes, AI discussions and broadband policy panels 270 00:16:55,150 --> 00:16:58,670 is a major signal for podcasters, a dedicated 271 00:16:58,670 --> 00:17:01,710 live podcast lounge built into the conference experience 272 00:17:02,670 --> 00:17:06,470 taking place April 14 at the Irving Convention Center. The 273 00:17:06,470 --> 00:17:09,710 event isn't just hosting conversations about connectivity. 274 00:17:10,030 --> 00:17:13,510 It's actively creating content in real time with live 275 00:17:13,510 --> 00:17:17,350 interviews featuring senior industry leaders alongside startup 276 00:17:17,350 --> 00:17:20,990 pitches and policy discussions. This is another 277 00:17:20,990 --> 00:17:24,630 example of how conferences recognizing podcasts as a 278 00:17:24,630 --> 00:17:28,350 primary storytelling and distribution channel, not just the post 279 00:17:28,870 --> 00:17:32,430 event marketing. And it shows how live podcast stages are 280 00:17:32,430 --> 00:17:35,670 becoming the standard feature for major industry 281 00:17:36,150 --> 00:17:39,670 gatherings. And I heard on here it says a pitch fest that I know. 282 00:17:39,670 --> 00:17:43,110 Jolie, you work on Pitch Fest. I saw on your YouTube channel. 283 00:17:43,350 --> 00:17:46,830 That's so something that you're building. If you were part of the 284 00:17:46,830 --> 00:17:50,550 communications industry, you know, that could be something that you could 285 00:17:50,550 --> 00:17:54,390 possibly present on this stage. Yeah, this is 286 00:17:54,470 --> 00:17:57,760 crazy. I mean, I've heard about people doing some live 287 00:17:57,760 --> 00:18:01,560 recordings at conferences, but it's usually podcast conferences. 288 00:18:01,800 --> 00:18:05,640 So to see them have a dedicated space for that, that's really 289 00:18:05,640 --> 00:18:09,400 amazing. But that's also shows that that industry is keeping up with 290 00:18:09,400 --> 00:18:12,840 what people want and how people communicate and how they get information. 291 00:18:13,160 --> 00:18:17,000 It's like if an industry isn't tapping into Podcasting, then they really 292 00:18:17,000 --> 00:18:20,720 are losing out. Yeah. And this is the communications industry, if 293 00:18:20,720 --> 00:18:24,040 you think about what you're working in. Julie also has the story of my pet. 294 00:18:24,570 --> 00:18:28,010 There's probably a thousand pet conferences or meetups 295 00:18:28,170 --> 00:18:31,890 or adoption events going on across the country. You 296 00:18:31,890 --> 00:18:35,650 could tie your show into those types of events. So whether or not 297 00:18:35,650 --> 00:18:39,210 you're in broadband communications for Connected America, 298 00:18:39,690 --> 00:18:43,290 find something in your industry you can probably piggyback on 299 00:18:43,770 --> 00:18:47,570 and maybe get a free ticket, maybe get your ticket comped, maybe be 300 00:18:47,570 --> 00:18:50,810 a volunteer or help make the event a better place. 301 00:18:51,420 --> 00:18:55,100 You can do that because you have this asset of your podcast. And 302 00:18:55,100 --> 00:18:58,700 I can say that that is very true, because I actually have done that this 303 00:18:58,700 --> 00:19:02,540 past summer. I got to go to catcon, which is an 304 00:19:02,540 --> 00:19:06,300 annual conference for cat lovers in Pasadena, California, 305 00:19:06,620 --> 00:19:10,380 and I got to sign up as media with my podcast. And so 306 00:19:10,380 --> 00:19:13,860 I got a media pass and got to walk around for two days interviewing people 307 00:19:13,860 --> 00:19:17,460 and taking photos and participating, and it was 308 00:19:17,460 --> 00:19:20,930 amazing. And then I covered it on my podcast. That's 309 00:19:20,930 --> 00:19:24,490 100% what we're talking about. That's incredible that you're 310 00:19:24,490 --> 00:19:28,330 thinking that far ahead and doing those types of things already to be 311 00:19:28,330 --> 00:19:31,810 able to just leverage your way, like, hey, I got this thing where I talk 312 00:19:31,810 --> 00:19:35,250 to other people who take care of pets, who care about their story. 313 00:19:36,130 --> 00:19:39,890 Then they invite you into their conference to walk around, interview some of 314 00:19:39,890 --> 00:19:43,530 the event booths, some of the speakers. You get this 315 00:19:43,530 --> 00:19:47,380 inside, kind of quote, unquote, inside baseball. Look at the 316 00:19:47,380 --> 00:19:50,940 cat convention, that there's no better way to tie 317 00:19:50,940 --> 00:19:54,460 yourself to your audience than to just go where your audience is. 318 00:19:54,540 --> 00:19:57,620 First of all, it was fun because I had gone to catcon many years ago, 319 00:19:57,620 --> 00:20:01,180 so I was excited. But a couple of the booths that they had, hundreds of 320 00:20:01,180 --> 00:20:04,420 booths, it was crazy. It was like 3,000 people. You wouldn't believe it, but it 321 00:20:04,420 --> 00:20:07,900 was true. And a couple of the booths were actually being run by people I 322 00:20:07,900 --> 00:20:11,540 have had on my podcast before as interviews. So I got to meet them in 323 00:20:11,540 --> 00:20:15,280 person, and then I walked around and talked to everybody, and I have some. 324 00:20:15,510 --> 00:20:18,990 Several newer guests that are coming on through, meeting there. And I also 325 00:20:18,990 --> 00:20:22,830 handed out, you know, stickers that have my podcast name on it and little 326 00:20:22,830 --> 00:20:26,590 paw prints. So there's a lot of different ways you could use an 327 00:20:26,590 --> 00:20:30,350 experience like that. And it doesn't even have to be directly tied 328 00:20:30,350 --> 00:20:33,430 to your podcast. It could just be loosely tied to it, too. 329 00:20:34,790 --> 00:20:38,510 Yeah. A great way, you know, go where your audience is. There's 330 00:20:38,510 --> 00:20:41,990 no better way to meet people that are like you than to go where 331 00:20:42,230 --> 00:20:45,660 they like to go. I guess I tried to make a saying out of that. 332 00:20:45,660 --> 00:20:49,420 It didn't quite work, but I think you got it. Yeah, 333 00:20:49,980 --> 00:20:53,660 go where your people are 100%. 334 00:20:54,540 --> 00:20:57,980 I love that story. I want now I kind of what? We just adopted three 335 00:20:57,980 --> 00:21:01,660 cats over the summer. I tore my Achilles and I'm 336 00:21:01,660 --> 00:21:05,420 resting and my family's like, hey, we want to get some cats. And 337 00:21:05,420 --> 00:21:09,100 so while I can't walk around the house, we adopted three 338 00:21:09,100 --> 00:21:12,820 Maine coons. We found we didn't know what they were. It turns out 339 00:21:12,820 --> 00:21:16,580 that were Maine coons. So we don't know how big they 340 00:21:16,580 --> 00:21:20,340 are, but they are six months old now and they are as 341 00:21:20,340 --> 00:21:23,820 big as our 15 year old cat. So we'll see what 342 00:21:23,820 --> 00:21:27,620 happens. I'll keep you. Those are big 343 00:21:27,620 --> 00:21:30,860 cats. I don't know if they're 344 00:21:30,860 --> 00:21:34,660 100% like, but they're already pretty big. Well, 345 00:21:34,660 --> 00:21:38,500 let's keep it going at conferences. Here's another example of a conference. A smart 346 00:21:38,500 --> 00:21:42,020 example of long tail live podcasting comes from 347 00:21:42,340 --> 00:21:45,700 IAB Europe, which recorded an entire 348 00:21:45,940 --> 00:21:49,220 Retail Media Roundtable podcast miniseries 349 00:21:49,620 --> 00:21:52,660 live at the Retail Media Impact Summit in Amsterdam, 350 00:21:53,060 --> 00:21:56,900 sponsored by media marked Saturn. The sessions 351 00:21:56,900 --> 00:22:00,660 weren't just for attendees in the room. They were captured strategically 352 00:22:00,660 --> 00:22:04,420 to be released throughout the year, extending the life of the conference 353 00:22:04,420 --> 00:22:08,010 far beyond the single event. It's a strong reminder that live 354 00:22:08,010 --> 00:22:11,810 podcasting isn't only about the moment on stage. It's 355 00:22:11,810 --> 00:22:15,490 about creating a content engine that keeps delivering value, 356 00:22:15,650 --> 00:22:19,330 visibility and relevance long after the 357 00:22:19,330 --> 00:22:23,130 conference doors close. And this could be one for pidouty in the 358 00:22:23,130 --> 00:22:26,530 news. You know, I could go to a podcast conference 359 00:22:26,770 --> 00:22:30,450 to, you know, Radio Days Europe, I think, is a big one 360 00:22:30,450 --> 00:22:34,140 coming up. I'd love to do the news from the stage. 361 00:22:35,420 --> 00:22:38,860 That's so cool and so strategic. I mean, 362 00:22:39,260 --> 00:22:43,020 they're, they were thinking ahead, they were thinking about all the content they could get 363 00:22:43,020 --> 00:22:46,860 and how they could, you know, use it over time. Which also saves a 364 00:22:46,860 --> 00:22:50,580 lot of time having to do more events throughout the year. I 365 00:22:50,580 --> 00:22:54,380 mean, we talk about batching even for us who record and edit, but this 366 00:22:54,380 --> 00:22:57,980 is such a interesting way to do it and to 367 00:22:57,980 --> 00:23:01,500 really be like expanding the ways to connect with people 368 00:23:01,740 --> 00:23:05,540 that, you know, are much broader than when you just do it on 369 00:23:05,540 --> 00:23:07,700 Zoom or, you know, in a local studio. 370 00:23:09,540 --> 00:23:12,980 Especially when people travel from all over to go to a conference. Right. 371 00:23:14,260 --> 00:23:18,020 This is something that we're seeing with conferences happening. We're 372 00:23:18,020 --> 00:23:21,860 talking about going to conferences as your podcast and maybe performing there or 373 00:23:21,860 --> 00:23:24,980 like Julie did with the CAT conference, getting additional content. 374 00:23:25,540 --> 00:23:28,820 But we're seeing conferences use us strategically 375 00:23:29,800 --> 00:23:33,600 before, during and after the conference. Leading up to the conference, they're having 376 00:23:33,600 --> 00:23:37,200 people release podcasts saying, hey, we're going to be there, come find us. 377 00:23:37,200 --> 00:23:40,360 We'll be at this booth, we're visiting these people, we'll be on this stage. 378 00:23:40,840 --> 00:23:44,040 Then during the conference, they're live streaming from the conference, 379 00:23:44,360 --> 00:23:48,160 they're getting content from the conference. And then for the rest of the 380 00:23:48,160 --> 00:23:52,000 year, after the conference, all these podcasters that they invited to the 381 00:23:52,000 --> 00:23:55,800 conference, they are releasing content all year long 382 00:23:55,800 --> 00:23:59,540 about the conference, only snowballing the effect for next 383 00:23:59,540 --> 00:24:03,060 year's attendees. So, you know, con, this is an example of a 384 00:24:03,060 --> 00:24:06,900 conference using that strategy to get people to 385 00:24:06,900 --> 00:24:10,620 deliver content to people all year long. Well, 386 00:24:10,620 --> 00:24:14,380 and what's smart about that is that it probably doesn't. 387 00:24:14,380 --> 00:24:18,140 It saves them money too in marketing and promotion by having 388 00:24:18,780 --> 00:24:22,460 a lot of podcasters do it for them both pre and post. And 389 00:24:22,460 --> 00:24:25,460 if you have a great a podcast you love and you hear them talk about 390 00:24:25,460 --> 00:24:28,760 it, you're much more likely to want to go to the conference next year. I've 391 00:24:28,760 --> 00:24:32,240 had so many people say that about catcon because I talked about it on all 392 00:24:32,240 --> 00:24:35,760 my socials and talked, you know, did live videos and 393 00:24:35,760 --> 00:24:39,480 shared a lot of photos and so of course, you know, that was the whole 394 00:24:39,480 --> 00:24:43,160 point of catcon, letting me have a media passes because then I'm probably convincing 395 00:24:43,160 --> 00:24:46,720 some people to show up next year. I just love it. Great way to 396 00:24:46,720 --> 00:24:50,240 promote, great way to connect with the community. It's a win win for the 397 00:24:50,240 --> 00:24:53,920 podcasters. It's a win win for the conference. And you get this 398 00:24:53,920 --> 00:24:57,680 multiplier effect by working together and we'll keep it going. 399 00:24:57,760 --> 00:24:59,840 Let's go to San Diego. 400 00:25:01,280 --> 00:25:05,040 We're going to the Voice of San Diego. One Sports leadership steps 401 00:25:05,040 --> 00:25:08,640 onto the podcast stage. The VOSD podcast took their 402 00:25:08,640 --> 00:25:12,280 microphones live to Soda Bar for a special episode 403 00:25:12,280 --> 00:25:16,120 featuring J.D. wicker, athletic director at San Diego State 404 00:25:16,120 --> 00:25:19,760 University. In front of a live audience, Wicker tackled tough 405 00:25:19,760 --> 00:25:23,200 questions about ticket pricing at Snapdragon Stadium, 406 00:25:23,730 --> 00:25:27,250 empty seats, and how SDSU is navigating the 407 00:25:27,250 --> 00:25:30,610 rapidly shifting landscape of college athletics, including 408 00:25:30,770 --> 00:25:34,370 nil and sports betting. The episode shows how 409 00:25:34,370 --> 00:25:38,170 live podcasting creates a rare environment where public figures 410 00:25:38,170 --> 00:25:41,410 can't hide behind press releases. Blending real 411 00:25:41,410 --> 00:25:45,010 accountability with real time audience energy in a way 412 00:25:45,010 --> 00:25:47,330 traditional interviews rarely match. 413 00:25:48,940 --> 00:25:52,140 Hey, here's a great example of going into the public, right? 414 00:25:52,540 --> 00:25:55,820 You could do an interview one on one in a private studio and 415 00:25:56,060 --> 00:25:59,660 record it and then release it. Or you could take 416 00:25:59,660 --> 00:26:03,260 that conversation out in the public, have a night out, sell some tickets, 417 00:26:03,260 --> 00:26:07,100 maybe a fundraiser for a certain charity or a certain part of the athletic 418 00:26:07,100 --> 00:26:10,940 club, and just have this intimate experience with your fans 419 00:26:11,580 --> 00:26:14,540 and kind of answer all those questions that they are, hey, what's going? Why can't 420 00:26:14,540 --> 00:26:18,170 we sell any tickets? No. Yeah. It's such an interesting 421 00:26:18,410 --> 00:26:22,250 approach, and it's something they could be doing after every game. 422 00:26:22,250 --> 00:26:25,930 And different, you know, different people on the team are interviewed. 423 00:26:25,930 --> 00:26:28,930 There's so many ways you could play into it. But I do love this idea 424 00:26:28,930 --> 00:26:32,450 that, you know, he was willing to show up and be there live and allow 425 00:26:32,450 --> 00:26:35,770 whatever questions that may come to, you know, be asked of him. 426 00:26:36,090 --> 00:26:39,810 It definitely is a great way to connect with the fans, but also connect 427 00:26:39,810 --> 00:26:43,130 with fans who may not agree with the way things are going either. 428 00:26:44,870 --> 00:26:48,710 Yeah, and I love this set. There's just this padded background. 429 00:26:49,030 --> 00:26:52,710 It's almost all black. Black ceiling, black padding, black 430 00:26:52,710 --> 00:26:55,990 tablecloth. You can see the fans in the front. These 431 00:26:56,070 --> 00:26:59,790 podcasts don't have to be giant events filling theaters 432 00:26:59,790 --> 00:27:03,350 or conference centers. You can do this in a coffee shop, in 433 00:27:03,430 --> 00:27:07,270 the media center of a library. There's lots of places 434 00:27:07,510 --> 00:27:11,270 where you can perform your podcast live and connect locally with 435 00:27:11,430 --> 00:27:15,210 people in your community. Yeah. You know, it's so funny. I was just talking to 436 00:27:15,210 --> 00:27:19,050 another fellow podcaster about that, and we were researching some of the places that 437 00:27:19,050 --> 00:27:22,890 we might be able to create our own events for women in podcasting instead of 438 00:27:22,890 --> 00:27:26,650 just doing it all virtual. Because no matter what, nothing beats in 439 00:27:26,650 --> 00:27:30,250 person. It's a different vibe, It's a different kind of connection, and 440 00:27:30,250 --> 00:27:33,330 that's just in conferences or meetings. But it's also with live 441 00:27:33,330 --> 00:27:37,130 podcasting, I mean, you just. Stuff's gonna happen that wouldn't happen if 442 00:27:37,130 --> 00:27:40,890 you're, you know, at recording it over zoom or, you know, 443 00:27:40,890 --> 00:27:44,740 even live streaming. Yeah, people are gonna get tired of hearing me say this. 444 00:27:44,740 --> 00:27:48,300 But what. The thing I found out that I love most about live 445 00:27:48,300 --> 00:27:51,660 podcasting is whenever you go see a podcast live, 446 00:27:51,980 --> 00:27:55,580 it's a once in a lifetime performance. It will never 447 00:27:55,580 --> 00:27:58,780 happen again. It's different than comedy and music. 448 00:27:59,740 --> 00:28:03,460 If a band comes to town and they play their 15 songs 449 00:28:03,460 --> 00:28:07,180 as their set list, they go to the next town and they play the same 450 00:28:07,180 --> 00:28:11,000 exact 15 songs for that town. And comedians work 451 00:28:11,000 --> 00:28:14,720 on material, and by the time they have a routine, they play that 452 00:28:14,720 --> 00:28:18,440 routine in town to town. But when you go see a podcast, a live 453 00:28:18,440 --> 00:28:22,200 podcast like Julie and I can't do this show again tomorrow in 454 00:28:22,200 --> 00:28:25,720 Cleveland. You've already seen it. It's been released and 455 00:28:25,720 --> 00:28:29,560 edited. This show tonight is once in a lifetime. This 456 00:28:29,560 --> 00:28:33,280 will never happen again in the history of the world. These six stories, 457 00:28:33,520 --> 00:28:37,060 this moment, you can only get it by either being here in the 458 00:28:37,060 --> 00:28:40,540 moment or listening to the archive, to the recording. And, 459 00:28:40,700 --> 00:28:44,020 and that's something I'm finding out how special live 460 00:28:44,020 --> 00:28:47,540 podcasting is. It's a, it's really, it's the ultimate 461 00:28:47,540 --> 00:28:51,340 fomo, right? Oh, yeah, I've. There's 462 00:28:51,340 --> 00:28:55,180 a couple that have toured, there's a couple in like the pop 463 00:28:55,180 --> 00:28:58,980 culture space, like Lady Gang and the Giggly Squad. And 464 00:28:58,980 --> 00:29:02,780 that's how they've become as big as they are, is by doing the, the 465 00:29:03,320 --> 00:29:07,120 tours of the live shows because everybody wants to be there and, and 466 00:29:07,120 --> 00:29:10,760 hear what they say or hear what questions are answered about some scandal that just 467 00:29:10,760 --> 00:29:14,480 dropped or whatever it may be. And it is different than like a stand up 468 00:29:14,480 --> 00:29:18,120 comedian doing their regular thing. It's them actually 469 00:29:18,520 --> 00:29:22,160 talking and conversating versus doing, you know, something they have 470 00:29:22,160 --> 00:29:25,800 structured and they do every time. Yeah. 471 00:29:25,800 --> 00:29:29,640 Speaking of every time, could you win by betting every time? 472 00:29:29,640 --> 00:29:33,360 Here's a, here's a sportsbook podcast about a gambler. 473 00:29:33,440 --> 00:29:36,800 A lot of gambling going on in these last two stories. The Boulder City 474 00:29:36,800 --> 00:29:40,560 Podcast hosted Roger Gross. Gross. 475 00:29:40,560 --> 00:29:44,280 Gross. Okay, Roger Gross. It's, it's taking the show 476 00:29:44,280 --> 00:29:47,880 live on February 16th with a special in person podcast and 477 00:29:47,880 --> 00:29:51,280 book signing featuring legendary sportsbook executive 478 00:29:51,520 --> 00:29:55,280 and author Art Manteris. Recorded live at 479 00:29:55,280 --> 00:29:59,010 Skinny Bar, the episode brings audiences face to face with 480 00:29:59,010 --> 00:30:02,370 one of the original architects of modern sports betting, 481 00:30:02,450 --> 00:30:06,170 whose career spans the Stardust, Caesar's palace, and the 482 00:30:06,170 --> 00:30:09,730 iconic Superbook in Las Vegas. The event blends 483 00:30:09,730 --> 00:30:13,330 storytelling, audience Q and A and a book signing for 484 00:30:13,330 --> 00:30:17,130 the bookie, showing how podcasts can turn local venues into 485 00:30:17,130 --> 00:30:20,130 must attend experiences without ticket fees, 486 00:30:20,450 --> 00:30:23,830 massive production, or celebrity hype. 487 00:30:24,390 --> 00:30:28,190 And one of the things I've been seeing lately is people used 488 00:30:28,190 --> 00:30:31,670 to do these book tours. They would go on morning radio, local 489 00:30:31,670 --> 00:30:35,510 television, they talk about the book, they'd promote the book, say, hey, 490 00:30:35,510 --> 00:30:39,270 you can get it at Barnes and Noble. But now what we're seeing is 491 00:30:39,270 --> 00:30:43,030 people are wrapping their book release in a podcast tour. 492 00:30:43,350 --> 00:30:47,030 And here's a place called the Skinny Bar. The Boulder 493 00:30:47,030 --> 00:30:50,880 City podcast is inviting them on to do a live show, talk about 494 00:30:50,880 --> 00:30:54,640 the book. Probably get some of those crazy stories from early 495 00:30:54,640 --> 00:30:58,000 Vegas, you know, some of the sports, but, you know, how many friends did you 496 00:30:58,000 --> 00:31:01,600 have that, you know, had their fingers broken for you from trying to, trying to 497 00:31:01,600 --> 00:31:05,200 rob the casino? And you're going to hear all these little stories of the 498 00:31:05,280 --> 00:31:09,120 grit and the dirt and in the seedy side, probably of Las Vegas. I'm 499 00:31:09,120 --> 00:31:12,760 just imagining in my head what gambling would have been like whenever Art 500 00:31:12,760 --> 00:31:16,560 was running the town. And this is. If you're 501 00:31:16,560 --> 00:31:20,160 a gambler. I mean, gambling is running rampant in this country, 502 00:31:20,690 --> 00:31:24,450 but if you like betting and sports betting, here's an. Here's 503 00:31:24,450 --> 00:31:28,010 a way to sit down, hear a story like you would have listened to a 504 00:31:28,010 --> 00:31:31,690 radio station 50, 60 years ago to hear the. 505 00:31:31,690 --> 00:31:35,490 Like this inside information about what really happened and went 506 00:31:35,490 --> 00:31:39,290 down well. And it's kind of a collision of a 507 00:31:39,290 --> 00:31:42,690 lot of different things because, like, yeah, like you said, you know, 508 00:31:43,730 --> 00:31:47,490 book tours, book signings are big, but you don't see them very much 509 00:31:47,490 --> 00:31:51,050 anymore because they're obviously not doing what they used to do. Because there are other 510 00:31:51,050 --> 00:31:54,270 platforms where people can get interest and get people to, 511 00:31:54,670 --> 00:31:58,310 you know, buy their books. But the idea of instead of it just being a 512 00:31:58,310 --> 00:32:01,750 boring signing, where you stand in line and get your. An autograph on your book, 513 00:32:01,750 --> 00:32:05,350 it's a live thing where anybody can ask them questions and you get the 514 00:32:05,350 --> 00:32:08,790 book. And, you know, I did something like this years ago. I want to say 515 00:32:08,790 --> 00:32:12,510 it was at least 10 years ago. I love Bravo. I love reality 516 00:32:12,510 --> 00:32:16,230 shows. I watch all Real Housewives, and I was working in LA 517 00:32:16,230 --> 00:32:19,790 at the time, and Andy Cohen, who's one of the big producers, was there. 518 00:32:20,030 --> 00:32:23,330 It was plugging his book, but it was him in 519 00:32:23,330 --> 00:32:27,130 conversation with, oh, I can't think of her name 520 00:32:27,130 --> 00:32:30,170 now, with a female comedian. So we all went there and sat in the theater 521 00:32:30,170 --> 00:32:33,610 and heard the two of them speak. And then after, he let people stand in 522 00:32:33,610 --> 00:32:37,330 line and get, you know, signatures on his book. So 523 00:32:37,330 --> 00:32:41,130 it's the same idea. It's a. It's mixing the live podcast with a book 524 00:32:41,130 --> 00:32:44,890 or something like that that people are trying to get people to buy or 525 00:32:44,890 --> 00:32:47,890 even just, you know, share. It's really interesting. 526 00:32:48,930 --> 00:32:51,610 I love it. I mean, you hear a couple stories from the book, you may 527 00:32:51,610 --> 00:32:55,370 want to buy the book and the author's there. The subject 528 00:32:55,370 --> 00:32:59,170 of the book is there. You can maybe get it personalized and really walk 529 00:32:59,170 --> 00:33:02,570 away with a cool souvenir or a cool way to remember the 530 00:33:02,570 --> 00:33:06,263 evening. And the tickets probably are 10, 15, 531 00:33:06,370 --> 00:33:10,210 $20. These types of events aren't bank breakers. And 532 00:33:10,210 --> 00:33:13,250 you get to have a night out. It's at a bar, you get a couple 533 00:33:13,250 --> 00:33:16,760 of drinks, maybe some appetizers, hear some stories, you know, 534 00:33:16,760 --> 00:33:20,320 maybe 30, $40 all in. It's just a 535 00:33:20,720 --> 00:33:24,560 unique way to experience an evening with other people who also 536 00:33:24,560 --> 00:33:28,240 like this type of entertainment, like sports betting, you're gonna be in a room, you're 537 00:33:28,240 --> 00:33:31,959 gonna hear these stories and just have a very unique 538 00:33:31,959 --> 00:33:35,720 and interesting night out. And I can see this happening even like we were 539 00:33:35,720 --> 00:33:39,520 talking about with TV shows like Heated. Rivalry is huge right 540 00:33:39,520 --> 00:33:43,090 now. And that's based on a book. So I could see that author doing 541 00:33:43,090 --> 00:33:46,770 this live, you know, podcast interviews, pushing 542 00:33:46,770 --> 00:33:50,530 her latest book, talking about the TV show version. I mean, there's 543 00:33:50,530 --> 00:33:54,290 so many different ways that media companies and publishing companies could tap into 544 00:33:54,290 --> 00:33:58,050 this. It's a great strategy all around. So, again, I like to go 545 00:33:58,050 --> 00:34:01,810 back to think of your podcast. Think of, you know, where do 546 00:34:01,810 --> 00:34:05,570 you operate and where does your community operate and where can you 547 00:34:05,570 --> 00:34:09,060 find your fans and, and kind of plug yourself into that. Could you be a 548 00:34:09,060 --> 00:34:12,860 guest on a podcast like that's happening here on the Boulder City Podcast? 549 00:34:12,860 --> 00:34:16,260 Or is there some kind of event that you can tap into 550 00:34:16,580 --> 00:34:20,300 and just take your podcast live? I promise you, it's a completely different 551 00:34:20,300 --> 00:34:23,700 experience. Like Julie was saying, you have to experience it live. 552 00:34:23,860 --> 00:34:27,020 You've got to do it live one time. You'll be hooked. And you end up 553 00:34:27,020 --> 00:34:30,740 like me, sitting in a theater on a Tuesday night 554 00:34:30,980 --> 00:34:34,600 doing something you love. Because there's just nothing like live 555 00:34:34,600 --> 00:34:38,440 podcasting. It's a whole new game. 556 00:34:38,600 --> 00:34:42,360 And I really believe that this is the future of where podcasting is going to 557 00:34:42,360 --> 00:34:45,080 be going in the next two to three years. So get in early. 558 00:34:46,520 --> 00:34:50,280 I didn't warn you before we started, but this does go 559 00:34:50,280 --> 00:34:53,720 so fast. We've already gone through our six stories. 560 00:34:53,800 --> 00:34:57,200 We're at the end of the show. I like to turn it over one last 561 00:34:57,200 --> 00:35:00,870 time. Anything you'd like to plug, promote, talk about the floor is 562 00:35:00,870 --> 00:35:04,430 yours. Well, thank you. I know. I can't believe how fast it went. I 563 00:35:04,430 --> 00:35:08,150 thought we'd never get through all those stories. Well, I would just love 564 00:35:08,150 --> 00:35:11,510 to say if there's anybody out there listening to this who's been thinking about starting 565 00:35:11,510 --> 00:35:15,350 a podcast or wants to start being a guest, maybe they're an author and they 566 00:35:15,350 --> 00:35:19,070 want to start plugging their book through podcasts. I have a community 567 00:35:19,150 --> 00:35:22,510 where I support people. It's a low cost monthly community called 568 00:35:22,510 --> 00:35:26,030 Podcast yout Story. And it's somewhere where people who are host, 569 00:35:26,030 --> 00:35:29,870 guests, or both come and connect and network. But we also 570 00:35:29,870 --> 00:35:33,710 do monthly workshops, and as you mentioned 571 00:35:33,710 --> 00:35:37,350 earlier, I do a live pitch fest where everybody gets to come and they get 572 00:35:37,350 --> 00:35:41,190 three minutes to pitch themselves as a guest and why people should, you know, 573 00:35:41,190 --> 00:35:44,830 book them and then they get the clip of it after so they can share 574 00:35:44,830 --> 00:35:48,230 it on social. So we do that. We do so many different things. And I 575 00:35:48,230 --> 00:35:51,830 would love to have anybody interested in learning more or growing in 576 00:35:51,830 --> 00:35:55,670 podcasting to come join our community. The podcast, your story, 577 00:35:55,750 --> 00:35:59,010 community membership. And again, you can check it out on my website. 578 00:35:59,090 --> 00:36:01,010 Julie Marty Pearson.com. 579 00:36:02,290 --> 00:36:05,890 Awesome. Thank you. That sounds like so much fun. If you're ever in 580 00:36:05,890 --> 00:36:09,730 Pittsburgh. I already invited Jolie to Pittsburgh. If you're ever in town, the 581 00:36:09,730 --> 00:36:13,450 stage is for you. Whatever night you want, we're going to book it and 582 00:36:13,450 --> 00:36:16,370 maybe we'll do a. We could do a little pitch fest Pittsburgh. 583 00:36:17,170 --> 00:36:21,010 Oh, my God. That. I am writing it down right now and I was just 584 00:36:21,010 --> 00:36:24,210 talking to somebody about this and I will be saying, we've got a spot in 585 00:36:24,210 --> 00:36:27,900 Pittsburgh. Well, let me tell you about 586 00:36:27,900 --> 00:36:30,780 why, because I have a theater space. You see it here. I'd love for you 587 00:36:30,780 --> 00:36:34,540 to host your show on our theater. It holds 40 seats, but 588 00:36:34,540 --> 00:36:38,380 we can live stream to thousands. This little space has the 589 00:36:38,380 --> 00:36:42,139 same capacity of Madison Square Garden. And I really tease up the offer. 590 00:36:42,139 --> 00:36:45,940 It's hard to say no. I do no contracts. I do no 591 00:36:45,940 --> 00:36:49,420 minimum ticket sales. If you want to do your show here, I'll build you an 592 00:36:49,420 --> 00:36:53,250 event landing page. I'll sell the tickets for you. I will produce 593 00:36:53,250 --> 00:36:57,050 the event, I will record the event for you, and I will give you 594 00:36:57,050 --> 00:37:00,850 back the recording without any ownership. It's your content 595 00:37:00,850 --> 00:37:04,530 for you to use in perpetuity. And at the end of the night, we 596 00:37:04,530 --> 00:37:08,370 sit down together, I show you the ticketing dashboard and we Split the door 597 00:37:08,370 --> 00:37:12,090 50, 50. If you like it, let's do it again. If you don't, we 598 00:37:12,090 --> 00:37:15,770 shake hands and walk away. We tried it and it was a good time. But 599 00:37:15,770 --> 00:37:19,250 I really want people, I want you at home to experience live 600 00:37:19,250 --> 00:37:22,930 podcasting. And I'm doing that by taking all the risk out of it. 601 00:37:22,930 --> 00:37:26,330 So if you have a podcast in the Pittsburgh area, or Bakers, 602 00:37:26,330 --> 00:37:30,170 California, or Bakersfield. Bakersfield, California. Come on 603 00:37:30,170 --> 00:37:33,930 down. If you're ever in town, I will reserve the space for 604 00:37:33,930 --> 00:37:36,810 you and we will put on a live podcast, 605 00:37:36,970 --> 00:37:38,130 Poduty.com, 606 00:37:38,130 --> 00:37:41,210 P-O-D-U-T-Y.com 607 00:37:41,770 --> 00:37:45,450 and unfortunately, that's the end of the show. 608 00:37:45,690 --> 00:37:48,370 And I know what time it is. I don't want to say because I hate 609 00:37:48,370 --> 00:37:52,070 saying goodbye, but it is. Or it was. What 610 00:37:52,070 --> 00:37:52,950 time is it? 611 00:38:14,800 --> 00:38:18,360 Only live news podcast about podcasting 612 00:38:18,360 --> 00:38:19,680 from the stage. 613 00:38:29,280 --> 00:38:32,080 The only live news podcast about 614 00:38:32,400 --> 00:38:34,720 podcasting from the stage.