In this episode of the Press Play Podcast, Derek Gerber sits down with Garrett Mehrguth, the CEO of Directive. The pair talks about how Directive is succeeding by utilizing first-party data, prioritizing activation rate, being patient with ad campaigns, and much more. You don’t want to miss out on this episode because it is packed full of helpful marketing tips!
Show Notes
Shownotes
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0:41) Introducing Garrett Mehrguth and Directive
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3:29) Utilizing first-party data
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7:05) Prioritizing activation rate over acquisition cost
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13:22) Rethinking
Request a Demo(
17:27) Defining your niche
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20:59) Single persona campaigns
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23:18) Being patient with your ad campaigns
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30:01) What’s next for Directive?
Links
Quotes
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Instead of focusing on how cheap you can get a lead, I want to figure out how cheap I can get someone from a marketing action to a sales action.” (
9:37)
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When you start to think through it like that, all of the sudden your campaigns start to work and you just have to really maximize, like, who am I talking to? Why do they choose us? And what’s a good enough offer that I can get them from apathy to action? But when you put that all together, then your campaigns work.” (
12:53)
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Most businesses aren’t so good at getting the customers they want that they have to settle for any customer.” (
18:46)
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I think the start of good marketing is saying exactly who you’re for as much as who you’re not for, and being confident in that.” (
19:16)
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So you have to really understand who’s the person you work with after they signed the contract. That is your customer.” (
20:05)
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I can’t make my messaging resonate with everyone. In other words, if my messaging could be for anyone, it’s for no one. And so once I have my messaging drilled down to my exact persona in my exact industry, and I know their exact pains, all of the sudden my advertising works.” (
20:31)
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Next thing you know, my conversion rate goes from like maybe 4, 5, 6% to like 40, 50% because my messaging, my creative, my copy, and my asset are all personified to exactly what I’m targeting.” (
23:01)
What is Press Play: Video Marketing Leaders?
Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.